Adidas is a German multinational corporation that designs and manufactures shoes, clothing and accessories. It employs over 53,000 people worldwide and produces over 660 million products per year. An integrated marketing communications campaign uses different promotional methods like print media, event marketing, and strategic partnerships to reinforce each other and achieve marketing objectives. Some tools proposed for a future Adidas campaign focused on fitness and health include hoardings in cricket stadiums, collaborating with gyms to offer members Adidas products, sponsoring a marathon with prizes of shoes and t-shirts, and giving winners a chance to be in an Adidas advertisement shoot and magazine cover.

1. INTEGRATED MARKETING
COMMUNICATION CAMPAIGN

2. COMPANY PROFILE
Adidas was founded on 18 August 1949 by Adolf Dassler.
Headquarter- Herzogenaurach, Germany
Industry – apparel and accessories
Products- Sportswear, Sports equipment, Footwear
It employing more than 53,731 people in over 160 countries.
Produces more than 660 million product units every year and
generate sales of € 14.5 billion (all figures relate to 2014).

3. INTEGRATED MARKETING
COMMUNICATION
An approach to achieving the objectives of a marketing campaign, through
a well coordinated use of different promotional methods that are intended
to reinforce each other.

4. TOOLS OF IMC

5. Fitness and Health

6. IMC TOOLS USED FOR FUTURE
CAMPAIGN
 Print Media
 Strategic planning and Partnership
 Event marketing

7. Hoarding in cricket stadium.

8. Collaboration with Gold gym: Person who take membership in
gold gym, will get a pair of Adidas shoes ranges from 5,000 to 8,000.
You may be Strong,
but we are Stronger…

9. Delhi marathon can be sponsored by Adidas and winner
will be awarded a pair of Adidas shoes and t-shirts.

10. RAMP WALK: In this the winner can get a chance to shoot a
advertisement of adidas with brand ambassador of Adidas
and can be shown on cover page of Adidas magazine
Being Fit, Being Classy…