EIA 2015 The Art of Team Formation
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The document outlines Ken Singer's "Berkeley Method" for entrepreneurship. It discusses how startups require diverse teams that fill all necessary business functions. Successful teams have members with different skills, traits, and roles to play. These include ideas people, communicators, peacemakers, problem finders, and executors. When building a team, entrepreneurs should meet people interested in their subject area and evaluate potential teammates' strengths and weaknesses to find a complementary balance across functions, roles, and dynamics. The right teammates are those smart people an entrepreneur can disagree with but still reach agreements.
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EIA 2015 The Art of Team Formation
- 1. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Ken Singer Managing Director of the Center for Entrepreneurship and Technology IEOR Department, UC Berkeley Entrepreneurship. The Ultimate Team Sport.
- 2. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Disruption: • A proposed change in the order of things • A rejection: that the current way is insufficient • Threatens the incumbents • They use their market dominance and power to keep out new players “A Startup is an Act of Rebellion” – Ken Singer
- 3. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer What do Entrepreneurs do? Learn Innovate / Adapt Teach
- 4. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer The Entrepreneur’s Journey. Ideation Fund Raising Pilot Basic Skills / cross training Prod / Market Fit Tech Issues Team Management Hiring / Firing Team Formation Legal Accounting
- 5. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer How do you get there?
- 6. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Together. Entrepreneurship is NOT an Individual Sport.
- 7. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Diversity is an Act of Survival
- 8. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Successful Teams Have Many Diverse Skills and Traits
- 9. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer • Loves to discover how things work • Seeks insight • Understands how to apply lessons • Always strives to improve • Willingness to be proven wrong Self-Learning & “Tinkering” Mentality
- 10. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Listening is Your Most Powerful Tool
- 11. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Efficient / Effective Two-Way Communication
- 12. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Sees Everyone & Everything as Opportunities to Learn
- 13. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Brutal Honesty IS a Business Strategy
- 14. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Healthy Conflict and Resolution
- 15. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Find the Right Balance between Intuition and Evidence
- 16. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Timing is Everything. Luck is Good Too.
- 17. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Creative in All Parts of the Business
- 18. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Knows how to delegate work & leadership responsibilities
- 19. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Good Execution is More Important than Strategy
- 20. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Willingness to take risks
- 21. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Equally willing to Accept and Learning from Failure
- 22. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Your Team is Your Competitive Edge PART 2: The Art of Team Formation
- 23. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Choose Your Team Wisely
- 24. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Your Team must be able to: • Ideation • Team management and grow • Project Management • Product and UI/UX Design • Product development & engineering • Product marketing & positioning • Customer qualification • Lead generation and marketing • Business and revenue modeling • Competitive analysis and managing “co-opetition” • Sales and evangelization • Customer management & support • Deployment and system management • Accounting and budgeting • Fund raising
- 25. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer The 3 sides of Team Diversity • Function • Roles • Dynamic
- 26. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Business Function • Hustler (sales) • Hacker (builder) • Hipster (designer)
- 27. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Roles to Play • Idea Guy (“The Dreamer”) • The Communicator (“The Politician”) • The Peace Maker (“The Glue”) • The Problem Finder (“The Detective”) • The Problem Solver (“MacGyver”) • Executor (“The Ninja”) • “Balloon Popper” • “Puppy Shooter”
- 28. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Team Dynamic Clutch AcceleratorBreak
- 29. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Team Building Begins with YOU
- 30. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Meet as many DIFFERENT people as possible who are interested in the SAME subject matter Coffee Breaks
- 31. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Leverage next 48 hours to meet potential team mates.
- 32. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Self Evaluation • What are your strong suits? • What are your weaknesses? • What is your topic interests? • Why do you want to do a startup?
- 33. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer Building a Team that Complements Your Team must be balanced across all 3 vectors of diversity: • By Business function (most important) • By Roles • By Dynamic
- 34. THE BERKELEY METHOD January 2015Confidential Material: Property of Ken Singer How to Choose the Right Teammates • Don’t choose members because they are “agreeable” • Find smart people you can disagree with but can come to agreement eventually • Discuss everyone’s strengths and weaknesses early on • Find teammates whose strengths fill your weaknesses • It is more important that you choose the best team mates than join the best idea