CU NVC Boot Camp: Creating Value, Erick Mueller
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The document provides information on developing an effective value proposition and strategies for acquiring the first 10 customers. It discusses defining the value proposition, target market and benefits. Tips are given on developing a 60-second pitch, including hooking the listener with a personal story, identifying an industry problem with statistics, treating the solution credibly and concluding with a call to action. Role-playing sales pitches is suggested to practice the techniques.
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