Since 2001, many who use Agile have been estimating stories and tasks. Last year, the #noestimates movement took hold. But, at the end of the day "How Much Is this Going to Cost" is a fair question, and it's up to the technical team and CTOs to answer the question. How? By budgeting. Often, the decision you need to make is a strategic one, not a granular one. Estimates are valuable for iterations and sprints. They aren't valuable for higher level decisions like deciding to build a product or determining how much VC to Raise. In this presentation, I take you through a method to budget and not estimate projects for maximum ROI.