Effectiveness of main and ancillary tasks
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The document compares the author's original media products to existing real-world examples across three categories: a digipak album cover, a magazine advertisement, and a music video. For each, it identifies similarities that make the original product effective by conforming to conventions, as well as differences that set it apart by making it unique. The overall conclusion is that while borrowing familiar elements, the author's creative works are still distinct and this differentiated approach helps portray the unique nature of the artistic content.
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Effectiveness Of Main And Ancillary Tasks
The document compares the author's original media products - a digipak album cover, magazine advertisement, and music video - to real existing media products in those categories. For each one, it identifies similarities that make the author's products effective by conforming to conventions, as well as differences that make them unique. The conclusion is that by incorporating standard elements but also differing in meaningful ways, the author's media products would be effective at communicating their intended message that the music they represent is conventional in some ways but also distinctive.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Evaluation question 4
During the construction of a music video project, the student used various digital tools for research, planning, and production. PowerPoint and YouTube were utilized to analyze existing music videos in the genre. Cameras and equipment from the school were employed to film the video, having gained experience using this gear in prior projects.
A2 Media Evaluation - Question 1
The document analyzes how the media product (a music video and related materials for a female rap artist) uses, develops, and challenges conventions of real music products. It provides examples of how the media product uses conventions like an album cover with the title, artist name, and image. It also develops conventions by having a darker theme and setting the music video in England rather than typical US locations. The media product challenges conventions by featuring a female rap artist in a male-dominated genre.
Introduction to music videos
The document discusses the purpose of music videos from both an institutional perspective and an audience perspective. Institutionally, music videos are an expensive but important promotional tool used to raise awareness of an artist and encourage fans to consume their music and brand. For audiences, music videos provide entertainment and allow fans to experience the music visually while also fulfilling needs like social interaction, escapism, and emotional release. The document also provides questions to analyze several example music videos in terms of their format, audience, codes, and potential controversies.
Evaluation - question 2
The document discusses the effectiveness of combining a main product with ancillary texts. It analyzes how U2 created synergy between different aspects of their brand packaging by linking images, fonts, and moods. The author tried to replicate this style for their own product by using dark, moody black and white photos taken in a similar style across different materials like music videos, magazines, and digital packages. The goal was to make all the elements feel cohesive and interconnected even when separated, demonstrating that the combination of product and supporting materials was effective at building a consistent brand identity.
Digipak Evaluation sheet
The document discusses conventions for designing digipak album covers in the real media industry. It summarizes conventions such as placing the artist name above the album name in the center of the front cover, including lyrics on the back cover, using simple, bold fonts consistently across the cover, limiting the number of colors used, including a close-up of the artist on the front cover, and not displaying store logos where the album can be purchased. It then discusses how the designer's media product both followed and challenged some of these conventions in its design.
Presentation1
The document discusses the connection between the author's three media products: a music video, advert, and digipak. The music video best represents the reggae genre that ties all three products together. For the advert, the author used Photoshop to create a funky font on a light background with colored flames. The digipak features the Rockwell font in reggae colors of red, yellow, green, and black to tie the products together through shared themes of music and style.
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Effectiveness Of Main And Ancillary Tasks
The document compares the author's original media products - a digipak album cover, magazine advertisement, and music video - to real existing media products in those categories. For each one, it identifies similarities that make the author's products effective by conforming to conventions, as well as differences that make them unique. The conclusion is that by incorporating standard elements but also differing in meaningful ways, the author's media products would be effective at communicating their intended message that the music they represent is conventional in some ways but also distinctive.
Presentation1
A digipak is an elaborated CD cover with at least four panels that allows for information like the album, artist, and tracklist to be displayed. Extra panels can include images. Advertisements promote digipaks and artists, usually including the digipak image, album/artist name, ratings, and tour dates to inform audiences. The purpose of a digipak is to project the artist's image, package and sell the CD, and market the album through logos and thumbnails. Advertisements aim to project the artist image, provide information on availability, and promote release dates and tours.
Evaluation question 4
During the construction of a music video project, the student used various digital tools for research, planning, and production. PowerPoint and YouTube were utilized to analyze existing music videos in the genre. Cameras and equipment from the school were employed to film the video, having gained experience using this gear in prior projects.
A2 Media Evaluation - Question 1
The document analyzes how the media product (a music video and related materials for a female rap artist) uses, develops, and challenges conventions of real music products. It provides examples of how the media product uses conventions like an album cover with the title, artist name, and image. It also develops conventions by having a darker theme and setting the music video in England rather than typical US locations. The media product challenges conventions by featuring a female rap artist in a male-dominated genre.
Introduction to music videos
The document discusses the purpose of music videos from both an institutional perspective and an audience perspective. Institutionally, music videos are an expensive but important promotional tool used to raise awareness of an artist and encourage fans to consume their music and brand. For audiences, music videos provide entertainment and allow fans to experience the music visually while also fulfilling needs like social interaction, escapism, and emotional release. The document also provides questions to analyze several example music videos in terms of their format, audience, codes, and potential controversies.
Evaluation - question 2
The document discusses the effectiveness of combining a main product with ancillary texts. It analyzes how U2 created synergy between different aspects of their brand packaging by linking images, fonts, and moods. The author tried to replicate this style for their own product by using dark, moody black and white photos taken in a similar style across different materials like music videos, magazines, and digital packages. The goal was to make all the elements feel cohesive and interconnected even when separated, demonstrating that the combination of product and supporting materials was effective at building a consistent brand identity.
Digipak Evaluation sheet
The document discusses conventions for designing digipak album covers in the real media industry. It summarizes conventions such as placing the artist name above the album name in the center of the front cover, including lyrics on the back cover, using simple, bold fonts consistently across the cover, limiting the number of colors used, including a close-up of the artist on the front cover, and not displaying store logos where the album can be purchased. It then discusses how the designer's media product both followed and challenged some of these conventions in its design.
Presentation1
The document discusses the connection between the author's three media products: a music video, advert, and digipak. The music video best represents the reggae genre that ties all three products together. For the advert, the author used Photoshop to create a funky font on a light background with colored flames. The digipak features the Rockwell font in reggae colors of red, yellow, green, and black to tie the products together through shared themes of music and style.
Eval Q1
Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.
Production diary – week 10
The document discusses a trip to the British film industry where they looked at the development of music videos over the years. They published their first draft music video on Facebook to get feedback. They also looked at professional posters and ads, learning about common conventions and stereotypes represented. They will use this insight to coordinate their poster with the themes of their music video. Their next steps are to implement feedback into the music video and start designing their poster and digipak.
Production diary week 11
The document discusses producing an advertisement, draft of a digipak, and modifying a music video based on feedback from a focus group and Facebook to make it more pop-like and colorful. It also mentions doing a final focus group, reflecting on their role in making the music video, finalizing the digipak, and producing a final draft of the music video.
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Evaluation 2
The combination of the main product (album) and ancillary texts (music video, digipak, magazine advert) is highly effective in summarizing the document.
The front panel of the digipak, magazine advert, and music video all visually link together by featuring imagery from the music video that depicts the strong friendship between the two main performers. Additionally, the locations featured were also used in the filming of the music video. The middle panels of the digipak incorporate close-up shots that generically link to techniques commonly seen in indie music videos. The back panel features ambiguous black and white imagery meant to intrigue and relate back to the beginning and ending of the music video. Overall, the document analyzes
Audience research
The document discusses research conducted on a target audience for a music video. It found that the majority of the target audience are teenagers who prefer pop, rock, and dance music. They prefer colorful, performance-based music videos watched occasionally on YouTube. To meet expectations, the summary recommends a fast, narrative performance music video in color for the teenage target audience.
Evaluation Q1: Michael Version 2
This document discusses conventions used in pop rock music videos and album packaging. It analyzes how the student's media product both reinforces and develops conventions.
The conventions discussed include: 1) Using well-lit studio performances with close-ups of instruments in music videos 2) Costumes that are between pop and rock styles 3) Black borders and color centers in magazine advertisements 4) Medium shots of artists in the center of digipak packaging.
The student explains how their music video and packaging incorporates these conventions, such as close-ups and lighting, but also develops them with unique elements like different costumes matching locations and flipping/duplicating images on the digipak. Examples are provided of other artists' works demonstrating
Evaluation 2
The document discusses the effectiveness of combining a main music product (a music video) with ancillary promotional texts (a digipak and magazine advert). It summarizes how the products were designed to be interconnected through similar visuals and featuring the same artist, Morgan, in order to create an effective promotional package. Research on the target 17-23 age demographic that enjoys grime music informed both the music video's content and the locations used during filming. Key locations shown in the digipak and video help link the products together.
Music video channels
MTV is an American pay television channel launched in 1981 that was the first channel devoted to music videos. It was very profitable for MTV since record labels paid to have their music videos aired. However, MTV's ratings have declined as younger viewers shifted to online platforms. MTV now focuses on reality shows, comedy, and drama programming with limited music videos. Vevo is a joint venture between Universal Music Group, Sony Music Entertainment, and other record companies that hosts music videos on YouTube and shares advertising revenue with Google. It shut down its own app and website in 2018 to solely distribute via YouTube and other platforms.
Question 2
The student created a music video, digipak, and magazine advertisement to promote a pop-rock band called The HeartHeads. To effectively link the products:
1) The same band members and main characters from the music video are featured on the digipak cover and magazine advertisement.
2) A consistent font and logo depicting a brain inside a heart is displayed across the digipak and advertisement.
3) Black and white editing is used in the music video and carried over to the images on the digipak and advertisement.
Evaluation - Question Two
This document discusses and analyzes the effectiveness of ancillary texts, including a magazine advertisement and CD cover, for a music video project. The student created the music video, advertisement, and CD cover for the song "Do WahDoo" aiming to incorporate typical codes and conventions of the Britpop and indie rock genres. Through textual and semiotic analysis of existing media, interviewing people, and ensuring consistency between the materials featuring the singer Naina, the student believes the ancillary texts are clearly linked to and effectively promote the music video.
Evaluation 2
The document discusses different promotional materials created for a student artist's music project, including a poster, digipak, and music video. The poster promotes the artist and includes links to music platforms. The digipak cover depicts scenes and symbols from the music video to tell the story of the artist's journey. The document argues that the combination of these main and supplementary promotional materials is effective because the video and packaging use consistent design elements, colors, and themes that help audiences connect the pieces and understand the artist's message.
Media evaluation 1
Andrew Goodwin challenges traditional narrative analysis for music videos, arguing they approach narrative differently than films and novels. He identifies three types of relationships between songs and videos: illustration, amplification, and disjuncture. The group's video follows the illustration type, using the narrative to tell the story of the song's lyrics. Laura Mulvey's "Male Gaze" theory is not followed as including half-naked women would not suit the song. Carol Vernallis observed music video edits occur more frequently and rhythmically than film edits. The group's video follows this convention by cutting to the song's bass. Influences include visual styles from Mumford & Sons' "Hopeless Wanderer" video and a split screen
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
Evaluation question 1
The document discusses how a media project uses conventions of the pop-rock genre while also challenging some conventions. It analyzes conventions like relationships, drugs/alcohol, and performance shots that are common in pop-rock music videos. The author's music video includes these conventions through a storyline about a relationship with themes of love, sex, crime and black and white cinematography. However, it challenges expectations by having a happier ending than typical pop-rock videos. Overall, the project aims to represent the genre accurately while adding creative twists.
Evaluation - Question 2
The brand concept for the album, music video, and website was based around a natural theme to fit with the indie/alternative rock genre of the music. Nature shots and scenic backgrounds were used throughout to maintain continuity. The theme was inspired by lyrics about the changing world and destruction of nature. To link the different media, the same sunset image was used for the album cover and website background, along with similar fonts and an emphasis on outdoor nature photos. The goal was to create a consistent theme while making the content visually appealing and not boring.
Evaluation question 4 a2
The document discusses the planning and production process for a music video created for an A2 Media Coursework. Research was conducted on genre-specific music video styles. A variety of media technologies were used, including Final Cut Pro for editing, which allowed for effects like color filtering and different lens views. Social networks like Twitter and YouTube were used for audience research and inspiration from other productions. PhotoShop was also used to create additional materials like a digipak and magazine ad, allowing for layering, image alteration, and unique font selection to distinguish the band.
In what ways does your media product use
The document discusses how the media product uses, develops, and challenges conventions of real media.
It uses conventions such as narrative structure, titles, music, voiceovers, and character types typical of genres like sports and comedy. It develops conventions by including an extra scene after the title. It challenges conventions by using different instrumental music styles for different scenes rather than one consistent style throughout.
Production diary – week 12
The document discusses the production of a music video and its final draft including added developments as well as relevant logos and merchandise to sell to their target audience. A tour poster was also produced to coordinate with an advert using a similar photo to promote an artist's tour. The next steps are to finish any last details and start the evaluation process.
Questionnaire results
The document summarizes the results of a questionnaire about designing a music magazine. Most respondents paid the average price for magazines and 90% purchased from shops rather than subscribing. Respondents preferred a monthly magazine and were most interested in cover stars, upcoming album reviews, and new album information. Pop music was the most popular genre among respondents.
Development
The document describes the stages of developing the cover design for a music magazine called "Front Cover". Over 7 stages, various design elements are added, such as the cover star image, magazine title, background colors and textures, article previews, and pricing information. The goal is to create an eye-catching design that draws attention to the cover star and articles, follows magazine design conventions, and will appeal to the target audience to increase profits. Color, fonts, images, and layout are carefully crafted at each stage to achieve these objectives.
Questionnaire results
The document summarizes the results of a questionnaire about designing a music magazine for teenagers. Most respondents paid the average price for magazines and 90% purchased from shops rather than subscribing. Respondents preferred a monthly magazine focusing on pop music with high-profile celebrities on the cover and reviews of upcoming albums. The results indicate distributing in shops and focusing on pop music, celebrity covers, and album reviews would help the magazine be successful.
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Eval Q1
Maisie analyzed real music videos, ads, and packaging to identify conventions to use and challenge in her own creations. She looked at how some artists challenged conventions to make a stronger impression. Maisie then strategically chose which conventions to use from each genre to create cohesion across her music video, digipak, and music ad. While incorporating standard elements like narratives, shots, and branding; she made some unconventional choices like using friendship over romance and a consistent color scheme and imagery to develop her pop artist's brand identity.
Production diary – week 10
The document discusses a trip to the British film industry where they looked at the development of music videos over the years. They published their first draft music video on Facebook to get feedback. They also looked at professional posters and ads, learning about common conventions and stereotypes represented. They will use this insight to coordinate their poster with the themes of their music video. Their next steps are to implement feedback into the music video and start designing their poster and digipak.
Production diary week 11
The document discusses producing an advertisement, draft of a digipak, and modifying a music video based on feedback from a focus group and Facebook to make it more pop-like and colorful. It also mentions doing a final focus group, reflecting on their role in making the music video, finalizing the digipak, and producing a final draft of the music video.
1
This document discusses the conventions of digipaks and advertisements in the R&B genre. It notes several key conventions, such as featuring the artist's name prominently, including the artist's image on the front cover, listing the track titles on the back, and including product information. The document then analyzes how the author's own digipak and advertisement for an R&B album follow these conventions through consistent fonts, colors, images and information. While differing slightly in not having direct eye contact, the designs effectively link the two pieces through visual style.
Evaluation 2
The combination of the main product (album) and ancillary texts (music video, digipak, magazine advert) is highly effective in summarizing the document.
The front panel of the digipak, magazine advert, and music video all visually link together by featuring imagery from the music video that depicts the strong friendship between the two main performers. Additionally, the locations featured were also used in the filming of the music video. The middle panels of the digipak incorporate close-up shots that generically link to techniques commonly seen in indie music videos. The back panel features ambiguous black and white imagery meant to intrigue and relate back to the beginning and ending of the music video. Overall, the document analyzes
Audience research
The document discusses research conducted on a target audience for a music video. It found that the majority of the target audience are teenagers who prefer pop, rock, and dance music. They prefer colorful, performance-based music videos watched occasionally on YouTube. To meet expectations, the summary recommends a fast, narrative performance music video in color for the teenage target audience.
Evaluation Q1: Michael Version 2
This document discusses conventions used in pop rock music videos and album packaging. It analyzes how the student's media product both reinforces and develops conventions.
The conventions discussed include: 1) Using well-lit studio performances with close-ups of instruments in music videos 2) Costumes that are between pop and rock styles 3) Black borders and color centers in magazine advertisements 4) Medium shots of artists in the center of digipak packaging.
The student explains how their music video and packaging incorporates these conventions, such as close-ups and lighting, but also develops them with unique elements like different costumes matching locations and flipping/duplicating images on the digipak. Examples are provided of other artists' works demonstrating
Evaluation 2
The document discusses the effectiveness of combining a main music product (a music video) with ancillary promotional texts (a digipak and magazine advert). It summarizes how the products were designed to be interconnected through similar visuals and featuring the same artist, Morgan, in order to create an effective promotional package. Research on the target 17-23 age demographic that enjoys grime music informed both the music video's content and the locations used during filming. Key locations shown in the digipak and video help link the products together.
Music video channels
MTV is an American pay television channel launched in 1981 that was the first channel devoted to music videos. It was very profitable for MTV since record labels paid to have their music videos aired. However, MTV's ratings have declined as younger viewers shifted to online platforms. MTV now focuses on reality shows, comedy, and drama programming with limited music videos. Vevo is a joint venture between Universal Music Group, Sony Music Entertainment, and other record companies that hosts music videos on YouTube and shares advertising revenue with Google. It shut down its own app and website in 2018 to solely distribute via YouTube and other platforms.
Question 2
The student created a music video, digipak, and magazine advertisement to promote a pop-rock band called The HeartHeads. To effectively link the products:
1) The same band members and main characters from the music video are featured on the digipak cover and magazine advertisement.
2) A consistent font and logo depicting a brain inside a heart is displayed across the digipak and advertisement.
3) Black and white editing is used in the music video and carried over to the images on the digipak and advertisement.
Evaluation - Question Two
This document discusses and analyzes the effectiveness of ancillary texts, including a magazine advertisement and CD cover, for a music video project. The student created the music video, advertisement, and CD cover for the song "Do WahDoo" aiming to incorporate typical codes and conventions of the Britpop and indie rock genres. Through textual and semiotic analysis of existing media, interviewing people, and ensuring consistency between the materials featuring the singer Naina, the student believes the ancillary texts are clearly linked to and effectively promote the music video.
Evaluation 2
The document discusses different promotional materials created for a student artist's music project, including a poster, digipak, and music video. The poster promotes the artist and includes links to music platforms. The digipak cover depicts scenes and symbols from the music video to tell the story of the artist's journey. The document argues that the combination of these main and supplementary promotional materials is effective because the video and packaging use consistent design elements, colors, and themes that help audiences connect the pieces and understand the artist's message.
Media evaluation 1
Andrew Goodwin challenges traditional narrative analysis for music videos, arguing they approach narrative differently than films and novels. He identifies three types of relationships between songs and videos: illustration, amplification, and disjuncture. The group's video follows the illustration type, using the narrative to tell the story of the song's lyrics. Laura Mulvey's "Male Gaze" theory is not followed as including half-naked women would not suit the song. Carol Vernallis observed music video edits occur more frequently and rhythmically than film edits. The group's video follows this convention by cutting to the song's bass. Influences include visual styles from Mumford & Sons' "Hopeless Wanderer" video and a split screen
Evaluation 2
The document analyzes how effectively the main product (a music video) is supported by ancillary texts (a digipak and magazine advert). It finds that continuity is established through the shared use of shots, lighting, costumes, locations and artist/producer logos between the music video and ancillary texts. This continuity helps promote the artist's identity and creates a professional, cohesive promotional package.
Evaluation question 1
The document discusses how a media project uses conventions of the pop-rock genre while also challenging some conventions. It analyzes conventions like relationships, drugs/alcohol, and performance shots that are common in pop-rock music videos. The author's music video includes these conventions through a storyline about a relationship with themes of love, sex, crime and black and white cinematography. However, it challenges expectations by having a happier ending than typical pop-rock videos. Overall, the project aims to represent the genre accurately while adding creative twists.
Evaluation - Question 2
The brand concept for the album, music video, and website was based around a natural theme to fit with the indie/alternative rock genre of the music. Nature shots and scenic backgrounds were used throughout to maintain continuity. The theme was inspired by lyrics about the changing world and destruction of nature. To link the different media, the same sunset image was used for the album cover and website background, along with similar fonts and an emphasis on outdoor nature photos. The goal was to create a consistent theme while making the content visually appealing and not boring.
Evaluation question 4 a2
The document discusses the planning and production process for a music video created for an A2 Media Coursework. Research was conducted on genre-specific music video styles. A variety of media technologies were used, including Final Cut Pro for editing, which allowed for effects like color filtering and different lens views. Social networks like Twitter and YouTube were used for audience research and inspiration from other productions. PhotoShop was also used to create additional materials like a digipak and magazine ad, allowing for layering, image alteration, and unique font selection to distinguish the band.
In what ways does your media product use
The document discusses how the media product uses, develops, and challenges conventions of real media.
It uses conventions such as narrative structure, titles, music, voiceovers, and character types typical of genres like sports and comedy. It develops conventions by including an extra scene after the title. It challenges conventions by using different instrumental music styles for different scenes rather than one consistent style throughout.
Production diary – week 12
The document discusses the production of a music video and its final draft including added developments as well as relevant logos and merchandise to sell to their target audience. A tour poster was also produced to coordinate with an advert using a similar photo to promote an artist's tour. The next steps are to finish any last details and start the evaluation process.
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The document summarizes the results of a questionnaire about designing a music magazine. Most respondents paid the average price for magazines and 90% purchased from shops rather than subscribing. Respondents preferred a monthly magazine and were most interested in cover stars, upcoming album reviews, and new album information. Pop music was the most popular genre among respondents.
Development
The document describes the stages of developing the cover design for a music magazine called "Front Cover". Over 7 stages, various design elements are added, such as the cover star image, magazine title, background colors and textures, article previews, and pricing information. The goal is to create an eye-catching design that draws attention to the cover star and articles, follows magazine design conventions, and will appeal to the target audience to increase profits. Color, fonts, images, and layout are carefully crafted at each stage to achieve these objectives.
Questionnaire results
The document summarizes the results of a questionnaire about designing a music magazine for teenagers. Most respondents paid the average price for magazines and 90% purchased from shops rather than subscribing. Respondents preferred a monthly magazine focusing on pop music with high-profile celebrities on the cover and reviews of upcoming albums. The results indicate distributing in shops and focusing on pop music, celebrity covers, and album reviews would help the magazine be successful.
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Marjorie Silva is an interior decorator who can be contacted via email at marj.silva@bigpond.com or by phone at 0415 097 480. The document provides contact information for Marjorie Silva and states that she works as an interior decorator.
snatch
The opening 2 minutes of the film Snatch introduces the characters and establishes the tone and style through the use of mise-en-scene, camera work, and editing. Mise-en-scene includes suits, weapons, and indoor and outdoor settings. The camera tracks between characters to link them while also zooming in on weapons to set the crime genre. Fast-paced editing with jump cuts emphasizes the speed of the film, and a quick tempo music track establishes the fast-natured style.
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Mojo magazine aims to attract older readers interested in music history by featuring The Beatles on its cover. As a less successful magazine than Q and NME, Mojo includes a free Beatles tribute CD to entice buyers and distinguish itself from competitors. The cover focuses on The Beatles and their 1967 album "Revolver" to appeal to fans of the iconic 1960s band over 30 years old. Text is minimal to draw readers in without revealing too much content.
Final Piece And Preliminary Task Comparison
In his final piece, Thomas Griffiths used cuts to show continuity and overlay fades to show changes in time. For his preliminary task, he followed the 180 degree rule and centered his protagonist in shots. Through both pieces, he learned how to frame shots, edit to briefs and emotions, integrate effects, critique and improve his work, and use camera angles to convey feelings.
6300 l13_flow_measurementinpipes
This document provides an overview of several methods for measuring flow in pipes, including pitot tubes, differential producers like venturis and nozzles, and orifice meters. Pitot tubes can directly measure velocity but require multiplying by area to get flow rate. Differential producers create a pressure differential that can be correlated to flow rate; examples are venturis, nozzles, and orifices. Venturis and nozzles operate on Bernoulli's equation, with venturis having lower head loss. Orifice meters are simpler but cause higher head loss than venturis or nozzles. All of these methods can provide flow rate measurements within 1% accuracy when installed properly.
Flat plan
The document outlines the contents plan for a magazine, listing features, advertisements, and other sections from pages 1 through 80. It then notes that the creator needs more pages, aiming for 130-140 total, to accommodate additional content for a music magazine which will also include fashion, makeup, and real-life stories.
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Feed back questions results
The document provides feedback on a magazine design project. Key points:
1) Survey respondents correctly identified the magazine's intended genre of pop music and glam theme. They also felt the cover star and design made the front cover successful in attracting attention.
2) Respondents found the contents page clear and navigable, and felt the double page spread design was colorful and the article tempting to read.
3) The magazine was seen as appealing to its target audience of females aged 16-21. Suggested improvements related to adding more cover lines or reducing color, but overall the design received positive feedback.
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A2 Media Evaluation Question 2 - MacWS
The main product was a music video for the song "Electric Feel" by MGMT, which could be narrative, conceptual, or performance-based. The ancillary products were a magazine advertisement and digipak for the music video. Research was conducted on conventions for music videos, magazine ads, and digipaks in the synth pop genre. The products were effectively linked through repeated use of shots, angles, fonts, colors, and iconography between the music video, magazine ad, and digipak. This consistency helped create a clear brand identity and connection between the products.
Evaluation Question 2
The combination of the main product (digipak) and ancillary texts (music poster and advert) was highly effective due to consistent brand identity and themes across all elements. A black and white color scheme, smudged images of the protagonist, and locations from the music video were carried over to convey the emotions of the video and create a recognizable style. This consistency linked all parts of the media product and developed the ideas and meanings of the album. The digipak design, with hidden identities and emotive color scheme, aimed to intrigue audiences and effectively sell albums. Similarly, the advert promoted the album and artist while maintaining visual consistency to represent the indie genre in a creative yet recognizable way.
Evaluation question
The document discusses the effectiveness of ancillary products that were designed to accompany a main music product. The ancillary products included a digipak and magazine advertisement for an album. Both ancillary products featured the same artistic style, textures, and photos as each other and linked back to the main music video. Specific details like the artist's red guitar were highlighted across all three products to strengthen their connection. Taken together, the synergy between the complementary designs of the ancillary products and their relationship to the music video helps promote the overall appeal of the artist and album to consumers.
Evaluation question 2
The document evaluates the effectiveness of linking a music video with ancillary texts like a digipak and advertisement. It finds that color scheme, location, and a magnifying glass necklace were used consistently across all three pieces to create synergy. Audience feedback confirmed the necklace was an obvious linking element between the digipak and music video. While the advertisement could have also featured the necklace to strengthen the connections, the overall combination of video and ancillary texts proved to be a simple yet successful way to link the products together.
Q1 A2 Media: Josh Thorley
The document discusses the use of conventions in creating a promotional package for an artist that includes a music video, album digipak, and magazine advertisement. It describes how the creator referred to common conventions like lip syncing in music videos and using the artist's face in the digipak and advertisement to make the materials more recognizable and appealing to audiences. The creator also discusses how conventions were developed, like using bright colors in the digipak and including tour dates in the advertisement. Overall, the document explains how following and developing conventions helped promote the artist in a familiar, professional way.
Ancillary
This document discusses the design choices for a digipak and magazine advertisement for an indie band called Transparence.
For the digipak design, dark colors and artwork from the music video were chosen to portray vulnerability and reinforce the theme of heartbreak. The second digipak design uses black and white to adhere to indie conventions while still being individualistic.
The magazine advertisement incorporates elements like consistent fonts, pictures of the artist, and minimal details to attract audiences while following conventions of the indie genre. Color schemes aim to be dull yet attention-grabbing.
After reviewing designs, the second digipak and a final magazine advertisement using matching images were selected to create a cohesive image and professional representation
Evaluation Question 2
The document discusses the design and purpose of a digipak and magazine advertisement for a band's new album. The digipak uses a pink and blue color scheme inspired by other albums in the same genre. It features photos related to the band's music video, including images of a pylon, to create branding and links between the products. The ad in the magazine also uses the front cover photo for consistency. Together, the digipak, ad, and music video employ genre-related codes and imagery of a pylon to promote the band and form connections that will increase audience recognition and satisfaction.
How effective is the combination of your main
The combination of the artist's main product (music video and CD) and ancillary texts (CD digipak and magazine advert) creates synergy through consistent imagery and promotion of the artist's brand identity. The digipak and advert use the same background and photos from the music video. Both also promote purchasing the music on iTunes. This consistency across products helps promote the artist within the R&B genre and record label. The brand identity positions the artist as powerful yet relatable to audiences.
Question 1
The document discusses how a media product for a band called Area 11 meets conventions of the genre while also challenging conventions. The advertisement uses shadowed text and a mysterious background image that reflects the band's alternative rock genre and narrative. The music video tells a chilling story through its woodland setting rather than using typical urban settings, and syncs the narrative to the song lyrics. The digipak follows a standard 6-panel design but uses consistent visuals and colors from the music video and advertisement to present a cohesive product that informs audiences while developing interest.
A2 media coursework evaluation
This document provides a student's evaluation of their media coursework, including a music video, digipak, and magazine advertisement they created for a band called Foo Fighters. The student analyzes how their products used or challenged conventions of real media. They found the music video did not converge as well with the other products which focused on a UFO theme. Feedback was gathered through an online survey which informed their choice to do a rock genre video. They learned more genre options could have been provided. Technologies used included YouTube for research, PowerPoint for compiling research, and SurveyMonkey for gathering audience feedback.
Evaluation Q1
The document discusses how the media product, a digipak, uses and develops conventions of real music industry products. Specifically, it analyzes the layout and content of the front cover, back cover, thank you note, and poster page of the digipak. Overall, the digipak aims to conform to typical conventions like including the album title and band name on the front cover and track listing on the back cover. However, it challenges some conventions, like not numbering the tracks on the back cover.
As media evaluation question 1
This document summarizes an album advertisement, digipak, and music video created for a class project.
The album advertisement uses bright colors and images from the music video, challenging conventions by omitting the release date. The digipak features minimalist design and common imagery across products for synergy.
The music video incorporates conventions of the indie pop genre, like filters, trench coats, and lip syncing. It features live performance and closeups of the singer to connect with viewers, as informed by research on successful music video techniques.
Q1
The document discusses how a student's media products for a band called "California Oranges" follow codes and conventions of indie music videos and album packaging.
The student filmed a low-budget music video at their school using props and lighting to mimic a live performance setting. Special effects like black and white were used on filler shots. The band wore trendy black costumes.
The designed 6-sided digipak contained large eye-catching artwork of the band. It displayed the tracklist, artist name, and record label as required. The CD inside coordinated with the digipak design.
The magazine ad for the album prominently featured the artist name, hit single title, and social media in bold
Evaluation question 1
The document discusses the ways in which the media product uses and develops conventions of real media products. Specifically, it summarizes how the promotional package, including the digipak, advertisement, and music video, adheres to conventions of the indie genre. The digipak follows conventions in its use of a single-color cover, placement of title and artist name, simple image, and inclusion of tracklist and copyright information. The advertisement also adheres to conventions through its use of the album cover image, cohesive logo and font, and limited information. Similarly, the music video incorporates conventions of the genre through its pacing, color scheme, and visual focus without a narrative. Overall, the media product aims to create coherence by consistently
How effective is the combination of your main product and ancillary texts?
The summary analyzes how effectively the main music video product and ancillary texts like a magazine advertisement and digipak work together to promote the indie rock artist The Wombats and their song "Greek Tragedy". It explains that the products effectively present the genre while developing some conventions individually. There is synergy between featuring the same brick wall backdrop and model in both the digipak cover and clips in the music video, allowing audiences to relate aspects between the print and video products. Additionally, using the same model and camera throughout provides familiarity and consistency in quality between the pieces.
In what ways does your media product use, develop or challenge forms and conv...
The poster summarizes how a media product they created for the band Alt-J's album "Breezeblocks" both follows and challenges conventions of real media products. The poster includes the album name, release date, and reviews as typical posters do. However, it challenges conventions by using an enlarged album cover as the background rather than a solid color, and including a partial face image rather than avoiding images of the band members. Similarly, the tour poster includes the tour name, dates, locations, and ticket website as normal, but challenges conventions by using an album art background and band performance image rather than more typical designs. The digipak also follows conventions by including the album art, song list, and barcode, but challenges
A2 Media Studies Evaluation
The student produced a music video, digipack, and magazine advert for an indie band as a class project. They researched conventions of indie music videos such as relaxed clothing, varied settings, and still or energetic performances. The music video incorporated these conventions through costumes, locations, and small movements. Feedback noted the video could have been brighter and included a storyline. The print products linked through shared design elements and were generally well received, though some found the text hard to read. Various software programs were used effectively in production and editing.
Question 2
The document discusses how three promotional products for an indie pop artist - a digipak, album poster, and music video - work together effectively. The digipak includes the artist's tour dates to promote her first tour to fans. Both the digipak and poster feature the artist prominently and use consistent typography, color schemes, and fonts to clearly associate the products. While the music video lacks the full color scheme due to technology limitations, overall the products work well together to promote the artist and boost sales by creating brand recognition across the synced visual identity.
Evaluation Question 2
The document discusses the effectiveness of combining a main product (music video for "Constant Conversations" by Passion Pit) with ancillary texts (album advert and band website). It finds that using consistent themes of addiction, love and darkness across the video and advert makes the products seem cohesively connected. Dark and light contrasts are also used similarly. Direct references between the products and a preview of the video on the website homepage best show how the ancillary texts complement the main product and each other. However, the website's brighter colors distinguish it more as a standalone piece. Overall, the combination is quite effective except the website could be more tightly integrated through shared visual elements and focus.
Evaluation Question 2
The document discusses the effectiveness of combining a music video with ancillary promotional materials such as a digipak.
The music video uses imagery of clouds, the sea and crowded places to juxtapose a sense of loneliness, matching the theme across all products. Screen grabs from the video incorporate motifs that develop the themes of isolation in the sky and sea.
Both sides of the digipak feature the clouds, beach and sea from the video to clearly link the products and reinforce the themes and colors representing the indie genre. The protagonist from the video also appears on the inside cover, continuing his representation as a lonely figure.
Overall, the package is deemed effectively linked through shared themes of loneliness
Similar to Effectiveness of main and ancillary tasks (20)
How effective is the combination of your main product and ancillary texts?
How effective is the combination of your main product and ancillary texts?
In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
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Set planning
The document provides a summary of potential sets for a production, evaluating several options. It discusses the pros and cons of a home setting, classroom, and outdoor areas, ultimately choosing the homey and classroom sets due to ease of use, relatability, and availability while avoiding legal, permission, or safety issues with other options.
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G325 introduction to critical perspectives.
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Media representation theory
Media Representation Theory discusses how media constructs representations of reality through various processes. Some key aspects of representation theory are:
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2) Representations involve how identities are constructed in the text as well as in the processes of production and reception.
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3 Music Video Analyses by Thomas Griffiths - 0601 FINAL
The document analyzes three Daft Punk music videos: "One More Time", "Aerodynamic", and "Around the World". The first two videos tell a continuous narrative story and feature animated characters representing the band members. They use lighting, camera angles, and plot elements to engage viewers. The third video is a conceptual piece with no narrative; it features complex, precisely choreographed dancing by various groups to different elements of the song.
3 Music Video Analyses by Thomas Griffiths - 0601
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My magazine and evaluation
The author drafted their magazine cover multiple times, changing the title from "Showdown" to "Pulse" to better fit their R&B theme. They settled on a design with a red title and black outline over a gradient background. Headers and celebrity photos were added to make the cover look more professional while following the "rule of three" for visual balance. The contents page was simpler but the author is unsure if it looks as polished as the cover.
Evaluation
The document discusses an evaluation of a media product, which is a music magazine. It summarizes how the magazine challenges conventions by making the cover star black and white and including a website at the bottom. It represents teenagers and young adults by featuring young celebrities from genres like R&B. The magazine would be distributed by organizations like BRAD Insight and Genesis that provide media industry intelligence and contact information. The intended audience enjoys R&B artists like Jay-Z and Rihanna. Technologies learned include Photoshop, Microsoft Office, and scanning. The final product showed improvement over preliminary work through more professional design.
For my photo shoot i arranged my cover star model
The photographer arranged a photo shoot with a cover model wearing smart clothes outdoors. They then used photo editing software to improve the lighting and other areas of the pictures to make them more professional for a magazine cover. The photos were also edited to black and white to capture the target audience's attention. Additional photos were taken but not included in the magazine as they did not fit with the style or layout of the other images.
Textual Analysis Part one
This magazine features Madonna as the cover star and focuses on indie and rock music. It includes information on upcoming releases, albums, and updates on the lives of various artists and bands. As the target audience is those in their early 20s and older, Madonna is a fitting cover star since her music became popular years ago. The magazine uses red, white, and black colors on the cover with Madonna's face taking up much of the space to draw readers' attention. Pricing and identification information is printed in small type at the top left while the masthead stands out in a large red box at the top right. Headers throughout advertise the magazine's content.
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The document appears to be in an unknown or encrypted format as it only contains symbols and special characters with no discernible words or meaning. It is not possible to determine the high level information or essential details from the document given its unintelligible and encrypted nature.
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3 Music Video Analyses by Thomas Griffiths - 0601 FINAL
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Effectiveness of main and ancillary tasks
- 1. Effectiveness of main and ancillary tasks By Thomas Griffiths **PLEASE VIEW IN FULL SCREEN**
- 2. Digipak I will compare my product to a real media product on the market
- 3. Title of album Band name Track listing Hinges Legal information Here are some similarities
- 4. Here are some differences Colour/black & white Dominance of band name more less Setting
- 6. Magazine Advertisement I will compare my product to a real media product on the market
- 7. Similarities Artist used as focal point Prominent artist/band name Artist facing camera, making connection with audience
- 8. Differences Colourful Dull colours Open stance, arms wide open, showing that he is open to his audience Closed stance, showing that he is very solitary and meaningful Set inside Set outside
- 10. Music video I will compare my product to a real media product on the market
- 11. Here, the similarities between my music video and a real one (Elton John’s “Someday out of the blue”). This is a good example of how my music video is effective, as it uses a technique that is rare, which is where the artist follows the protagonist. There are few other videos that share this trait. This is one reason as to why my music video is effective