Digital marketing is a global online platform that enables businesses to enhance sales and visibility through various digital channels, including social media, email, and e-commerce. It offers numerous benefits such as global reach, cost-effectiveness, and 24/7 accessibility, helping businesses overcome market challenges. Various strategies like SEO, influencer marketing, and mobile marketing are utilized to promote brands and services effectively.

1. DIGITAL MARKETING
Digital Marketing is an online platform which is used worldwide by many users to
enhance their sales and Boost their Business. In this competitive world it become
difficult to survive in the market as different people comes with different idea and
strategies which are beneficial to their business.
But in today’s world Digital Marketing helps the users to overcome these
difficulties by promoting their business on various social platforms by providing
relevant and attractive information to public. There are many such users who are
on social media websites and want improve the ranking of their websites. Digital
Marketing is also a solution to it as it is used as a digital way of promotion by
installing news about website on other social media platforms. It provides a
worldwide opportunity to a business to expand.
Digital marketing or online marketing refers to the marketing activities that are
targeting consumers using digital channels. It includes all online marketing tactics
implemented through digital channels to achieve business and marketing goals.
BENEFITS OF DIGITAL MARKETING
 Digital Marketing provides a global reach to users so that they can reach their
ideas beyond the boundaries of any country.
 It is economical as maximum work is done digitally so very less expenses are
incurred in promotion.
 It helps in Technological Advancement of users and it also provides ease to
life.
 It can be accessed 24*7 and thus provides the consumers option to ask there
queries anytime.
ONLINE PLATFORMS OF DIGITAL MARKETING

2. 1. SMO and SEO: Search engine operations and social media optimizations are
the tools which help in promoting the websites and businesses of users.
There are many SEOs like Google, Chrome, Microsoft edge etc. which helps
promoters to promote their services.
2. E-Mail Marketing: E mail marketing is also a platform which is used where
information is shared to the public by sending emails.
3. E commerce Marketing: E commerce Marketing helps various social media
users to come forward and buy and sell their products at agreed prices.
Amazon, Flipkart, Meesho etc. are examples to it.
4. Mobile Marketing: Nowadays, each and every individual has a mobile
phone, so it’s easy to do marketing through mobile phones. This type of
marketing is used to gain traffic by making people aware about products
through videos, posts, blogs etc. on Mobile phone.
5. Influencer marketing: Influencer marketing involves sponsoring
influencers to promote a brand and increase the reach of your product
message. The sponsors can be famous actress, actresses or same
popular celebrities. The sponsors can be famous actress, actresses or same
popular celebrities. Usually people get influenced by their favorite actors.
6. Social Apps Marketing: There are various social media apps which are being
used by billions of users across the globe. This gives a chance to users to
promote their brand on such apps, where they can generate more traffic.
Pages, Channels and Accounts are made by users to advertise their goods
and services. Some of famous social media apps for Digital Marketing are:
 Instagram
 Facebook
 Telegram
 Snapchat
 Whatsapp
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