Mobile Content: The Return of Shovelware? Presented at the STC France Content...Erin Scime
The state of affairs for mobile content is dire at the moment. Brands are not thinking long-term or putting resources into discovery. They are also not thinking strategically about how mobile content is different from website content. This presentation outlines current mobile content imperatives and offers strategies for better mobile content experiences and higher return on investment.
Mobile Content: The Return of Shovelware? Presented at the STC France Content...Erin Scime
The state of affairs for mobile content is dire at the moment. Brands are not thinking long-term or putting resources into discovery. They are also not thinking strategically about how mobile content is different from website content. This presentation outlines current mobile content imperatives and offers strategies for better mobile content experiences and higher return on investment.
Blogging secrets from The Apple, Peeled's Ana Maria Sencovici. Presented at REMarTech on April 29, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
Using Data and Insights to Make Your Content Thrive - iCrossingiCrossing
It doesn't matter whether you are publishing blogs or how-to videos: your content marketing is only as good as your understanding of your audience. On Tuesday, October 30, 2012, iCrossing and the Content Marketing Institute held a webinar on how you can use data and customer insight to become a smarter content marketing publisher.
During this session, Karen Pate, vice president of Content Strategy at iCrossing, walked attendees through a data-driven approach to content planning and publishing that will help you identify the right content strategy and roadmap for your business, including how to make your content more visible, useful, usable, desirable and engaging. She was joined by Joe Pulizzi, the renowned founder of the Content Marketing Institute, and a popular blogger and speaker on content marketing.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
This webinar is for our member libraries who have a Drupal website. This webinar covers how to keep with the design, writing for the web, wrestling with Drupal text manipulation, and briefly touches on databases and google analytics.
Tools for Entrepreneurs: Create. Collaborate. Communicate.Sara Rosso
I created this presentation for entrepreneurs who need online tools to make their ideas happen (I gave it earlier this year at the Professional Women's Association in Milan).
The presentation "Tools for Entrepreneurs: Create. Collaborate. Communicate." started out as a way to explain very technical things to non-technical people, but I quickly realized that most people when approaching technology get intimidated by the "What's DNS? Do I need a dedicated server?" kind of questions and therefore feel they can't understand technology.
I feel that this technology intimidation is really due to the fact that they don't really own their idea, and better understanding it will guide any decisions they have to make with their idea moving forward.
So I focus on how to further refine your idea so you can move it forward, even with help, by having a better mastery over what you need and what your users need. I also cover some techniques and tools for collaborating with developers, external consultants, and other remote workers. Then, I briefly touch on communication strategies online and how your site won't be the only place communication happens but it should be the digital hub with the most useful and authoritative information about your company, and how you can develop a communication strategy that spans several types of networks.
The appendix includes some open source software alternatives for growing a business on a bootstrap budget.
Designing and Theming Drupal for Mobile DevicesDavid Lanier
Have you noticed how a site can look great on your computer, but when viewing it on a mobile device it's unreadable, ugly, and takes forever to load?
Maybe you're designing a site, or you already have one or more sites. Now is the time to make it friendlier for mobile devices such as iPhone, Android, and others.
This session covers design considerations if you are still in the design phase, as well as demonstrate techniques for adding a mobile interface for your existing sites.
BookBrewer is an eBook publishing service launching in the summer of 2010. We're partnering with locally-focused book stores, and will be creating private-label versions in exchange for revenue splits. Interested? Contact sales at feedbrewer dot net.
Website Architecture Presentation from Web Strategy WorkshopsCharles Edmunds
Here's a copy of the presentation that I gave at the Web Strategy Workshops in Montreal on September 13th 2010.
My presentation covered Information Architecture focusing on Website Structure. I dissected a typical website structure, covered best practices of usability & accessibility.
I explained the benefits of Clean URL structure and closed the presentation with an explanation of thematic content siloing.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Presentation delivered by Lisa Barnett during Ignite Session at 2012 Usability Professionals Association in Las Vegas, NV.
Topic: Leveraging an Accessibility Wake-up Call to Drive UX within an Organization
Blogging secrets from The Apple, Peeled's Ana Maria Sencovici. Presented at REMarTech on April 29, 2010 in New York City. Learn more at http://greenpearlevents.com/remartech.
It’s 2012. There’s a dizzying new world of possibilities for creating and distributing content. We have the technology - but we also have some bad habits and emotional baggage getting in the way.
iCrossing’s Content Director Charlie Peverett takes you on an entertaining journey through the evolution of online content to give you a fresh and inspiring perspective on what really matters.
Find out why your first action might be to ban the blog.
Using Data and Insights to Make Your Content Thrive - iCrossingiCrossing
It doesn't matter whether you are publishing blogs or how-to videos: your content marketing is only as good as your understanding of your audience. On Tuesday, October 30, 2012, iCrossing and the Content Marketing Institute held a webinar on how you can use data and customer insight to become a smarter content marketing publisher.
During this session, Karen Pate, vice president of Content Strategy at iCrossing, walked attendees through a data-driven approach to content planning and publishing that will help you identify the right content strategy and roadmap for your business, including how to make your content more visible, useful, usable, desirable and engaging. She was joined by Joe Pulizzi, the renowned founder of the Content Marketing Institute, and a popular blogger and speaker on content marketing.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
This webinar is for our member libraries who have a Drupal website. This webinar covers how to keep with the design, writing for the web, wrestling with Drupal text manipulation, and briefly touches on databases and google analytics.
Tools for Entrepreneurs: Create. Collaborate. Communicate.Sara Rosso
I created this presentation for entrepreneurs who need online tools to make their ideas happen (I gave it earlier this year at the Professional Women's Association in Milan).
The presentation "Tools for Entrepreneurs: Create. Collaborate. Communicate." started out as a way to explain very technical things to non-technical people, but I quickly realized that most people when approaching technology get intimidated by the "What's DNS? Do I need a dedicated server?" kind of questions and therefore feel they can't understand technology.
I feel that this technology intimidation is really due to the fact that they don't really own their idea, and better understanding it will guide any decisions they have to make with their idea moving forward.
So I focus on how to further refine your idea so you can move it forward, even with help, by having a better mastery over what you need and what your users need. I also cover some techniques and tools for collaborating with developers, external consultants, and other remote workers. Then, I briefly touch on communication strategies online and how your site won't be the only place communication happens but it should be the digital hub with the most useful and authoritative information about your company, and how you can develop a communication strategy that spans several types of networks.
The appendix includes some open source software alternatives for growing a business on a bootstrap budget.
Designing and Theming Drupal for Mobile DevicesDavid Lanier
Have you noticed how a site can look great on your computer, but when viewing it on a mobile device it's unreadable, ugly, and takes forever to load?
Maybe you're designing a site, or you already have one or more sites. Now is the time to make it friendlier for mobile devices such as iPhone, Android, and others.
This session covers design considerations if you are still in the design phase, as well as demonstrate techniques for adding a mobile interface for your existing sites.
BookBrewer is an eBook publishing service launching in the summer of 2010. We're partnering with locally-focused book stores, and will be creating private-label versions in exchange for revenue splits. Interested? Contact sales at feedbrewer dot net.
Website Architecture Presentation from Web Strategy WorkshopsCharles Edmunds
Here's a copy of the presentation that I gave at the Web Strategy Workshops in Montreal on September 13th 2010.
My presentation covered Information Architecture focusing on Website Structure. I dissected a typical website structure, covered best practices of usability & accessibility.
I explained the benefits of Clean URL structure and closed the presentation with an explanation of thematic content siloing.
Content is seen as a commodity. Everyone has content and words on their pages. Everyone has a bunch of web pages and information. But is this mindset creating a competitive advantage? Is it delivering your message and demonstrating your expertise in the most valuable ways?
Presentation delivered by Lisa Barnett during Ignite Session at 2012 Usability Professionals Association in Las Vegas, NV.
Topic: Leveraging an Accessibility Wake-up Call to Drive UX within an Organization
Building and Deploying a Global Intranet with Liferayrivetlogic
As we all know, Enterprise 2.0 is no longer a hype but a necessity in a new era where more organizations are starting to have a global presence. It has become crucial for global enterprises to provide their employees with an effective means of collaboration, communication and socialization to not just increase productivity, but also strengthen employee loyalty.
This presentation will discuss how Liferay Portal facilitates the architecture of global intranets that meets common challenges, along with practical examples of how it can be used to achieve the results expected from an Enterprise 2.0 intranet.
These are the slides from the MyCharityConnects Spring 2010 workshops (web conference) in Grande Prairie and Fort McMurray.
Session Descriptions:
Everything Old is New Again: The Fundamentals of Fundraising in the Digital World
The game of fundraising and community engagement seems to be constantly shifting. New tools, new trends, new challenges all seem to be vying for attention, and charities are being held to account for every penny spent and every hour worked and volunteered. How do you tie together traditional fundraising with the brave new world of fundraising and campaign-building online? Learn why online giving is an extension of everything you already know, and why most of us could improve both our online and offline fundraising using techniques that are as ‘old as the hills’. Finally, discover why online fundraising actually emphasizes the need for proper and targeted traditional offline fundraising, marketing, and communications.
Websites 101
Your website is one of the most important communication vehicles you have - is it working for your organization the way it should? Take your website from good to great by learning the fundamentals of what makes for a really good website, one that is user-friendly, attractive and drives up online donations.
Part one of a three part workshop co taught with Dan Klyn and Christina Wodtke on Feb 7, 2013 at General Assembly in NYC.
ABOUT THIS WORKSHOP
Information architecture (IA) once was practiced as a sort of web-era librarianship. It was about organizing the information contained within websites to make things easier to find and use. But today an increasingly significant proportion of our daily business is conducted digitally. Using a variety of devices, people communicate with one another, search for information and entertainment, make retail purchases, initiate and negotiate business transactions, and more.
This class will explore well-architected digital experiences. What does it mean to architect information? How does the structure of information relate to understanding? How can information architects manage complex information across channels and contexts? What unique value can professional information architects bring to the creation and delivery of products and services? What is the interplay of information architecture and the other disciplines within user experience? This class will provide a broad introduction to a useful set of tools and ideas that provide a framework under which user and business insight can be harvested and used in pursuit of real business goals.
Similar to Effective Web Design for Non-Profits (20)
Everyone’s got a story, and your organization may have thousands. But too often, we scramble to find good content to fill our social, web, and media channels. In that scramble, we may end up publishing content that doesn’t engage our audiences—or help our organization’s brand—the way we need it to.
In support of a rebranding effort, we set out to solve this challenge. By creating a "story pipeline," we've captured more story leads and better shaped our story output to represent our organization. The lessons we've learned will help anyone seeking to expand storytelling for their own organization.
What you’ll learn:
• What stories are and aren’t and ways to get your team to come together around a definition that works for them.
• Assessing your current story output to make the case for change.
• Introducing your creatives to the ideas of workflow and content ops.
• Creating formulas that make storytelling easier.
• Bringing story content into non-story formats.
Designing an Effective Content Measurement StrategyMichael Powers
You have access to more data than ever before, but is it making your content better? To make measurement work for you, you need an effective measurement strategy. This session will walk you through the creation of an effective measurement strategy that supports your existing content strategy.
“If they would just listen to us...”: Turning Internal Client Relationships i...Michael Powers
You’re smart. (You do work in higher ed, after all.) You know your stuff. You have ideas. New ideas. Good ideas. And yet—your clients (internal or external) don’t want your ideas. Or your style guide. They know what they want: the same thing they’ve been doing for the last ten years. Why won’t they just listen to you?
The answer is finding ways to turn to client relationships into real collaborations. When we move from a conformance mindset to a collaboration mindset, we can find ourselves in the position to do our best work—work our clients will love.
What you’ll learn:
• How to move from a conformance to a collaboration mindset.
• Using workshop techniques (like job stories, pair writing, mad libs, and more) in meeting settings.
• How to uncover the real problems your clients are facing, and solve them—together.
Number Stories: Win Friends and Influence HiPPOs with an Effective Measuremen...Michael Powers
Data overload has come to content strategy. With so many things to measure and tools to measure it with, how do you find a way to use analytics without succumbing to analysis paralysis? And without spending all your time on analytics? This session will walk through the creation of a measurement strategy that supports your existing content strategy. Then we’ll look at the ways you can use those analytics to tell the kinds of stories that persuade your peers and superiors to make smarter content decisions.
In this session, you will:
Learn how to decide what to measure and why
Find out how to create an analytics routine that provides actionable insights without taking up all your time
Learn to present measurements and analytics in ways that influence and persuade others
Get Better Content with Analytics and User TestingMichael Powers
So you're going to Confab Higher Ed. You're already pretty excited about content strategy. But your boss and colleagues? Not so much. To outsiders, content strategy is just another buzzword. And as more schools move to become "data-driven" organizations, talking about content can sound hopelessly qualitative.
So don't say "content strategy": do it. This session will look at content strategy practices you can introduce to show even your most quantitatively-oriented colleagues the value of content strategy: content analytics, social media analytics, and user testing techniques. Rack up successes first—then start talking content strategy.
• Introduce content strategy practices into your organization when your organization doesn't care about content strategy.
• Use analytics to identify what needs improvement.
• Learn how user-testing techniques can improve your content.
Social media presents a great opportunity for promoting the arts, but understanding how the tools work and using them effectively can be complicated. This session will explain why social media can be important for your organization, Facebook and Twitter basics, and common strategies for putting them to work.
Fast, Cheap, and Actionable: Creating an Affordable User Research ProgramMichael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable website user research methods, many of which can be done remotely with real users. Learn about available user research options and how IUP runs successful research projects that lead to actionable insights.
Fast, Cheap, and Actionable: Creating an Affordable User Research Program (Th...Michael Powers
Done a usability study? Ready for the next step? Today we have an abundance of fast, affordable user research methods, many of which can be done remotely with real users. Learn about available user research options and how one university runs successful research projects that lead to actionable insights.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
18. Start with
web standards
• Third edition out last
week
• The second book you
have to read about web
design
19. The User Experience
Honeycomb
• Created by Peter
useful
Morville
findable
• A great tool for
credible
looking at web
design holistically
valuable
• How will you
usable accessible balance these?
desirable
21. Useful
useful
• A useful website does
something beneficial for its
users and owners
useful
• We can call this something a
credible findable conversion:
usable
valuable
accessible
• Purchase
desirable
• Subscribing to a mailing list
• Downloading a white paper
22. Useful
useful
Conversion rate =
useful
Successful Outcomes
Unique Visitors
credible findable
valuable
usable accessible
desirable
If you aren’t measuring your
conversion rate, you need to
start today.
23. Findable
findable
• People need to find your site
• People need to find what
they need on your site
useful
credible findable
valuable
usable accessible
desirable
24. Findable
findable
• Finding your site:
• Search Engine Optimization
useful • Web standards help with
this
credible findable
valuable
usable accessible
desirable
25. Findable
findable
• Finding what they need on
your site:
• Information Architecture
useful
credible findable
valuable
usable accessible
desirable
26. Accessible
accessible
• Making sure that those with
visual, hearing, and other
impairments can use the site
useful
• 8% of population: color
credible findable blind
usable
valuable
accessible
• 3.5%: visually impaired
desirable
• 3.3%: hearing problems
• Would you turn away every
10th customer?
27. Accessible
accessible
• Use web standards
• Test with an accessibility
validator
useful
credible findable
• Read Joe Clark’s Designing
Accessible Websites (text
valuable
available for free)
usable accessible
desirable
• (Bonus: Google is effectively
a blind and deaf user)
28. Desirable
desirable
• Great visual design not
always needed
• But: users find attractive sites
useful
credible findable
• easier to use
valuable • more credible
usable accessible
desirable
31. Desirable
desirable
• Most important web design
tool:
useful
HTML
credible findable
• Learn it. Without
valuable Dreamweaver.
usable accessible
desirable
33. Usable
usable
• A usable website allows users
to achieve goals with a
minimum of frustration
useful
• In a phrase:
credible findable
Don’t make me think!
valuable
usable accessible
desirable
34. Usable
usable
• A usable website allows users
to achieve goals with a
minimum of frustration
useful
• Usability in a phrase:
credible findable
Don’t make me think!
valuable
usable accessible • When asked to carry out a
desirable
specific task on a website,
users succeeded 66% of the
time
35. Usable
usable
• The first book you should
read about web design
36. Usable
usable
• Common problems:
• Breaking the back button
useful • Pop-up windows
credible findable • Design elements that look
valuable like advertisements
usable accessible
• Violating web-wide
desirable conventions
• Useless content
37. Credible
credible
• Do users trust your site?
Credible sites:
• Distinguish ads & content
useful
credible findable
• Update frequently
valuable • Avoid popup windows
usable accessible
• Make it easy to navigate
• Avoid broken links
desirable
• Avoid typographical errors
38. Valuable: The
valuable
Core
• The website needs to create
value—ideally, more than it
costs
useful
• The honeycomb can help you
credible findable make choices about what’s
valuable
important and what’s not
usable accessible
desirable