The Hierarchy Do what says. 1. Simple Hierarchy 2. Most to Least Important 3. Easy to Navigate 4. Breadcrumbs 5. Sitemaps
The Page Structure Do what says. 1. Page Title 2. URL and Slug 3. H1, H2, H3 4. Social Sharing 5. Imagery/Alt 6. Content/Keywords Bold/Italic 7. Authorship 8. Comments 9. Call To Action 10. Related Topics
Go Social Do what says. 1. Integrate Social Sharing 2. Join Google+ 3. Add a Business Page 4. Contributor To 5. Update Often (Hootsuite)
Go Mobile Do what says.• Global mobile data traffic grew 70 percent in 2012.• Last years mobile data traffic was nearly twelve times the size of the entire global Internet in 2000.• Mobile video traffic exceeded 50 percent for the first time in 2012.• Mobile network connection speeds more than doubled in 2012.• Average smartphone usage grew 81 percent in 2012.• In 2012, the number of mobile-connected tablets increased 2.5-fold to 36 million, and each tablet generated 2.4 times more traffic than the average smartphone.
Go Local Do what says. 1.Page Title 2.URL 3.Heading 4.Social Sharing 5.Map 6.KML 7.Address 8.Images 9.Geographic Terms 10.Mobile
Stop Don’t do what tells you not to! Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations.