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How to win more business

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How to win more business

  1. 1. How to Win More BusinessUsing Today’s Technology<br />With <br />John D. Mayfield – <br />The Real Estate Tech Guy!<br />Sponsored By <br />
  2. 2. “The change in the 90’s will make the 80’s look like a picnic, a walk in the park. Simply doing what worked in the 80’s will be too slow.” -Jack Welch – GE Chairman<br />
  3. 3. 4 – M’s to Real Estate Success<br />Marketing<br />
  4. 4. The Law of F.A.E<br />
  5. 5. 4 – M’s to Real Estate Success<br />Marketing<br />
  6. 6. 4 – M’s to Real Estate Success<br />Manage<br />
  7. 7. 4 – M’s to Real Estate Success<br />Mobility<br />
  8. 8. 4 – M’s to Real Estate Success<br />Merge<br />
  9. 9. 4 – M’s to Real Estate Success<br />Marketing<br />Manage<br />Mobility<br />Merge<br />
  10. 10. Disclaimer<br />FREE<br />Investment<br />R.O.I. = $<br />
  11. 11. Marketing<br />
  12. 12. How To Vote via Texting<br />EXAMPLE<br />Standard texting rates only (worst case US $0.20)<br />We have no access to your phone number<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIPS<br />
  13. 13. How To Vote via Poll4.com<br />EXAMPLE<br />Capitalization doesn’t matter, but spaces and spelling do<br />TIP<br />
  14. 14. Marketing - Results<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  15. 15. Marketing<br />Social Networking<br />S.O.I. - Sphere of Influence<br />Presentations<br />
  16. 16. Marketing<br />Online Advertising<br />Online “FREE” Stuff<br />W.A.W.’s<br />
  17. 17. How “BIG” is Social Media?<br />
  18. 18. How Big is Social Media?<br />
  19. 19. Social Media?<br />How information is shared today?<br /> #1 – Facebook <br /> #2 – E-Mail <br /> #3 – Twitter <br />According to<br />
  20. 20. Social Media<br />Dedicate the Time<br />
  21. 21. Tip #1 – Use Twaitter<br />
  22. 22. Tip #2 – HelloTxT<br />
  23. 23. Tip #3 – Ping.fm<br />
  24. 24. The Internet<br />
  25. 25. Social Media<br />Watch What’s Going On…<br />
  26. 26. Tip #4 – Use Spy<br />
  27. 27. Tip #4 – Use Spy<br />www.Spy.AppSpot.com<br />
  28. 28. Tip #4 – Use Spy<br />www.Spy.AppSpot.com<br />
  29. 29. Tip #5 – Social Mention<br />www.SocialMention.com<br />
  30. 30. Tip #6 – Google Alerts<br />
  31. 31. Social Media<br />Contribute Your Expertise…<br />
  32. 32. Tip #7 – Join a Group<br />LinkedIn – National Association of REALTORS®<br />
  33. 33. Social Media?<br />How Can You Win with Social Media?<br /> #1 – Time <br />“T.L.C.”<br /> #2 – Listen <br /> #3 – Contribute <br />
  34. 34. Sphere of Influence<br />
  35. 35. S.O.I. - Buyers<br />43 % <br />55 % of 1st Time Buyers<br />Source, 2008 National Association of REALTORS® Profile of Homebuyers and Sellers<br />
  36. 36. S.O.I. - Sellers<br />38 % <br />Only 26 % used their previous agent<br />Source, 2008 National Association of REALTORS® Profile of Homebuyers and Sellers<br />
  37. 37. The FORD Principal<br />F = Family<br />O = Occupation<br />R = Recreation<br />D = Dreams<br />
  38. 38. Tip #8 – Get Creative<br />
  39. 39. Tip #8 – Get Creative<br />S.O.I.<br />
  40. 40. Tip #6 – Get Creative<br />
  41. 41. Tip #8 – Get Creative<br />
  42. 42. Tip #8 – Get Creative<br />
  43. 43. Tip #8 – Get Creative<br />
  44. 44. Tip #8 – Get Creative<br />
  45. 45. Tip #8 – Get Creative<br />
  46. 46. Tip #8 – Get Creative<br />www.YourFonts.com<br />
  47. 47. Tip #9 – Use Flickr<br />
  48. 48. Tip #9 – Use Flickr<br />
  49. 49. Tip #9 – Use Flickr<br />
  50. 50. Tip #9 – Use Flickr<br />
  51. 51. Tip #9 – Use Flickr<br />
  52. 52. Tip #9 – Use Flickr<br />
  53. 53. Tip #9 – Use Flickr<br />
  54. 54. Tip #9 – Use Flickr<br />
  55. 55. Tip #9 – Use Flickr<br />
  56. 56. Tip #9 – Use Flickr<br />
  57. 57. Tip #9 – Use Flickr<br />
  58. 58. Tip #9 – Use Flickr<br />
  59. 59. Tip #9 – Use Flickr<br />
  60. 60. Tip #9 – Use Flickr<br />
  61. 61. Tip #9 – Use Flickr<br />
  62. 62. Print Right!<br />"Wireless performance is dependent upon physical environment and distance from access point."<br />
  63. 63. HP Officejet Pro 8500A <br />e-All-in-One Printer Series<br />Scans<br />Copies<br />Faxes<br />"Wireless performance is dependent upon physical environment and distance from access point."<br />
  64. 64. Presentation = Resume<br />
  65. 65. W.A.W.’s<br />Officejet H470 Mobile Printer<br />
  66. 66. Tip #10 – FREE Identity Kit<br />Business Marketing Identity Kits<br />www.HP.com/Go/REidentity<br />FREE!<br />
  67. 67. Tip #10 – FREE Identity Kit<br />Business Marketing Identity Kits<br />
  68. 68. Tip #10 – FREE Identity Kit<br />www.HP.com/Go/REidentity<br />
  69. 69. HP Learning<br />Tip #11 – Online Learning from HP<br />FREE Online Classes<br />
  70. 70. HP Learning<br />More than Technology…<br />www.HP.com/Go/OnlineClasses<br />
  71. 71. Presentations<br /> "Wireless access point and Internet service required. Availability of public wireless access points limited."<br />
  72. 72. Presentations<br />
  73. 73. Online Advertising<br />How Big is It? – Alexa.com, Top 500<br />
  74. 74. Facebook Advertising<br />
  75. 75. Facebook Advertising<br />
  76. 76. Facebook Advertising<br />
  77. 77. Facebook Advertising<br />
  78. 78. Facebook Advertising<br />
  79. 79. Facebook Advertising<br />
  80. 80. Facebook Advertising<br />You’re In Control…<br /><ul><li>Cost
  81. 81. Demographics
  82. 82. Clicks
  83. 83. Impressions
  84. 84. Interests</li></li></ul><li>Online Advertising<br />Google Ads<br />
  85. 85. Online Advertising<br />Facebook Ads<br />
  86. 86. Online Advertising<br />Don’t forget…<br />
  87. 87. Online “FREE” Stuff<br />#12<br />#14<br />#13<br />
  88. 88. Videos on YouTube<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  89. 89. Online “FREE” Stuff<br />Tip #15 –Create a “WordPress” Web/Blog<br />
  90. 90. Tip #16 – SlideShare<br />Create a SlideShare Account<br />FREE!<br />
  91. 91. W.A.W.’s<br />Tip #17 –Create a “Jing”<br />Wow and Win!<br />
  92. 92. W.A.W.’s<br />Wow and Win!<br />
  93. 93. W.A.W.’s<br />
  94. 94. W.A.W.’s<br />
  95. 95. W.A.W.’s<br />
  96. 96. W.A.W.’s<br />
  97. 97. W.A.W.’s<br />
  98. 98. W.A.W.’s<br />
  99. 99. W.A.W.’s<br />LightScribe<br />LightScribe disk is required to be used with HP software and is not included: “LightScribe creates a monochrome image. LightScribe media required and sold separately.”<br />
  100. 100. Manage<br />
  101. 101. Manage<br />Online Storage<br />HP StorageWorks X500 <br />Data Vault<br />
  102. 102. Backup Your Computer<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  103. 103. Manage - Online<br />#18<br />#19<br />
  104. 104. Manage - DataVault<br />
  105. 105. Manage - DataVault<br />
  106. 106. Manage - DataVault<br />
  107. 107. Manage - DataVault<br />
  108. 108. Manage – Google Sync<br />Tip #20 – Google Sync is “FREE”<br />
  109. 109. W.A.W.’s<br />HP ScanJet Professional 1000 Mobile Scanner <br />
  110. 110. Mobility<br />
  111. 111. Mobility<br />
  112. 112. Mobility<br />
  113. 113. Type of Phone You Use<br />Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />
  114. 114. Access Files<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  115. 115. Manage Business<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  116. 116. Videos and Photos<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  117. 117. Look Professional<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  118. 118. Save Time<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  119. 119. Create Your Own HotSpot<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  120. 120. 3 Easy Steps<br />1. Click on the HotSpot App<br />2. Set Your Password<br />3. Give Your Network a Name<br />Performance may vary based on actual usage.<br />Within wireless coverage area only. Actual speeds may vary. Email, mobile number, and related information required for setup and activation. Required data services sold separately; unlimited plan recommended, may be required. Not all web content may be available.<br />
  121. 121. Merge<br />
  122. 122. Merge<br />
  123. 123. Re-CapQuestions?<br />
  124. 124. Our thank-you for attending:<br />An EXCLUSIVE bundle offer!<br />your price: $2,002<br />$1,069 savings<br />Call 1-800-888-8177 and mention NAR1 and special offer #85482394<br />
  125. 125. Tip #21 www.RealEstateTechGuy.com/HP<br />Password<br />WinWithHP<br />FREE STUFF!<br />
  126. 126. Special Thanks To<br />www.HP.com<br />

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