Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#RIMC15 - The Other Side of Optimisation: Improving Internal Productivity & Efficiency

2,501 views

Published on

Whilst some talks at RIMC will focus on SEO strategy itself, any project is hindered without the correct management. My presentation will focus on how
to best use online tools in order to manage your client or in-house projects in a more efficient and collaborative manner. As well as this, improving your
own businesses' productivity will produce better quality work within shorter timescales.

Published in: Marketing
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ,DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/yyxo9sk7 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

#RIMC15 - The Other Side of Optimisation: Improving Internal Productivity & Efficiency

  1. 1. #RIMC15 Improving Internal Productivity & Efficiency The OTHER SIDE of OPTIMISATION Alex Moss Director, FireCask
  2. 2. #RIMC15Image source: http://goo.gl/ct5XmN Director at FireCask Award-Winning Online Marketing Agency Search/Social/Outreach WordPress Development Co-Founder of Peadig WordPress Theme Framework Bootstrap Integration Mobile/SEO/Social Friendly Also lots of plugins Who am I?
  3. 3. #RIMC15 Image source: http://goo.gl/V0gIyW Things have changed in 8 Years
  4. 4. #RIMC15Image source: http://goo.gl/HwmPZV And now we’re “Always On”
  5. 5. #RIMC15Image source: http://goo.gl/HwmPZV If you Turn Off, you Miss Out
  6. 6. #RIMC15 But Always being On is a Good Thing We do it so naturally now, we’re now unconscious to it. Being always on has helped me, us, and our knowledge or our vertical. Everyone I’ve met in this room is attributed to always being on!
  7. 7. #RIMC15 This Talk is Different, but Actionable! “This has to be one of the smoothest launches I've ever experienced and I've launched 20+ websites and blogs over the last 18 years” - Sarah Gorenstein, Editor-in-Chief, Orbitz Worldwide “The site was delivered on time and the development process was easy. We had regular updates, great communication and fun throughout.” - Ben Sole, Project Lead - Franchising, Reed.co.uk
  8. 8. #RIMC15Image source: http://goo.gl/r4Vuxg Reading Tools for Research
  9. 9. #RIMC15 Goodbye Google Reader, Hello Feedly Feedly merges all your RSS feeds into one dashboard. Add your own RSS by URL, and also discover new feeds by subject. Alternatively, use Google Drive with ImportFeed functions to pull into a doc.
  10. 10. #RIMC15 Read faster… RSS Reader Apps I use RSS Bot for Mac Cnet covers other apps (Windows & Mac) now Google Reader is dead. Squirt.io Parses any URL and shows you content one word at a time. Reading faster works
  11. 11. #RIMC15 Squirt in Action
  12. 12. #RIMC15 Dealing with Leads Image source: http://goo.gl/fJ0nAo
  13. 13. #RIMC15 Available CRM Platforms Salesforce: Very popular Lots of integrations Capsule: Ask Russell McAthy
  14. 14. #RIMC15 My CRM of Choice… Google Chrome & Gmail Once Gmail is loaded, there are some handy Chrome extensions… And only around €3 per month per user
  15. 15. #RIMC15 Use Gmail Labs to add functionality to your inbox. The 4 plugins below help user experience and protect you from mistakes…
  16. 16. #RIMC15 I split inboxes into Important, Linkedin and Everything else. Chrome extensions enhance experience and organisation. My Inbox is Busy, but Organised Send text messages directly from your inbox. Track email delivery like WhatsApp To-do lists with Gmail integration. Apps for iOS and Android available.
  17. 17. #RIMC15 Reading and sending emails needs another layer Reading & Sending Emails… View more information on a person from their email. Links, social profiles and other information. Email scheduling and inbox return.
  18. 18. #RIMC15 Recruit’em helps you find Prospects An easier way to seearch through Linkedin, Google+, Twitter and other social networks to find the connection you want.
  19. 19. #RIMC15 Communication Image source: http://goo.gl/0S7dmD
  20. 20. #RIMC15 Instant Messaging Skype External Communication Video Conferencing Non-Cloud File Transfer Slack Internal or Team Platform Channels per Project/Client Better Search/Archiving more stuff…
  21. 21. #RIMC15 Set #Channels per Project/Client, and Set Private Groups by Topic or Internal Team
  22. 22. #RIMC15 Integrations mean updates are communicated automatically. Within FireCask, all our GIT repo commits are sent to our design- dev channel Statistics can be viewed within the web interface and also sent by email digest. Here you can see activity with heat maps of DM’s to public messages. More reading: http://goo.gl/OLpjcX
  23. 23. #RIMC15 Collaboration Image source: http://goo.gl/HwmPZV
  24. 24. #RIMC15 Cloud Document Management Office 365 More privacy over data Better desktop support Excel handle big data better Google Drive Better collaborative tools Wider community Cheaper
  25. 25. #RIMC15 My Old Projection Management Tool Google Drive 2 years ago I created a nifty Google Drive template to help myself organise all client projects. I even shared it within a long post I wrote for Moz.
  26. 26. #RIMC15 Organise projects into boards. Each board has lists which can be shared amongst groups. You can even use as an editorial calendar.
  27. 27. #RIMC15 I use it mostly for personal organisation. Having the iOS/Android app also helps. Holiday Checklist Board: https://trello.com/b/Dm1kNYbP
  28. 28. #RIMC15 All internal projects are managed within Wrike. Split into hierarchy, we can use this for all clients, miscellaneous projects and even as a CRM.
  29. 29. #RIMC15 Each folder has multiple tasks. Each task can be time tracked independently, as well as room for uploads, WYSIWYG text editing and commenting.
  30. 30. #RIMC15 File Transfer Desktop App Faster and more secure Unlimited transfer limits Less reliance on the cloud Web Interface No account needed Send files up to 2GB Email confirmations
  31. 31. #RIMC15 Other Collaborative Tools LastPass Manage all passwords Share access with your team Chrome/Android/iOS apps Evernote Write formatted notes with rich content to share amongst your team Chrome/Android/iOS apps Skitch Great to take screenshots and annotate them. Syncs with Evernote.
  32. 32. #RIMC15 Developer Tools Image source: http://goo.gl/AEToki
  33. 33. #RIMC15 Manage your Code Better Sublime Text Better than Notepad Colour coded for filetypes Integrations and functions Bitbucket GIT is a must for any developer Bitbucket provides repo’s for free Paid alternative: Github SourceTree Windows/Mac GIT management app to connect your PC to the repo
  34. 34. #RIMC15 I’m Done! Where’s the Reyka?
  35. 35. #RIMC15 Thank you! Any Questions? alex@firecask.com twitter.com/alexmoss fb.com/alexmoss1 linkedin.com/in/alexmoss1 Slides: firecask.com/go/RIMC15

×