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Alaska Real Estate Road Warriors

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Alaska Real Estate Road Warriors

  1. 1. Tips  and  Tools  for    Real  Estate  Road  Warriors    Shannon  W.  King   www.ShannonWKing.com  
  2. 2. •  Running  an  office  from  the  Road  •  Mobile  Tool  Box  •  Mobile  Office  Apps  
  3. 3. Virtual  Office   Why  change  my  business?   •  Read  the  Four  Hour  Work  Week   To  find  out  why!!!  •  Brick  and  Mortar  Typical  Expenses   –  Mortgage/Rent,  Electricity,  Water,  RecepLonist   –  Office  Staff,  Cleaning  Crew,  Office  Equipment,  Office   Furniture  
  4. 4. Virtual  Office  
  5. 5. Virtual  Assistants  •  High  School  Interns  •  Real  Estate  Specific  Assistants   –  TransacLon  Coordinators   –  Lead  QualificaLon  Specialist   –  MarkeLng  Experts   –  Day  to  Day  Personal  Assistants   Team  Double  Click   • Avg.  $25/hr  (depends  on  services) www.TeamDoubleClick.com  
  6. 6. Virtual  Assistants  Starts  at  $12/mo  www.getharvest.com  
  7. 7. Business  Tools  Freewww.Xobni.com      
  8. 8. Business  Tools  Free  www.rapporLve.com  
  9. 9. Business  Tools  Freewww.Docs.Google.com
  10. 10. Mobile  Biz  Apps  $4.95  GoDocs  
  11. 11. Business  Tools  Free  or  Upgrade  www.Dropbox.com  
  12. 12. Business  Tools  Free  or  Upgrade  www.Dropbox.com  
  13. 13. Business  Tools  Free    www.EverNote.com  
  14. 14. Business  Tools  Free    www.EverNote.com  
  15. 15. Business  Tools  
  16. 16. Business  Tools  
  17. 17. Business  Tools  
  18. 18. Business  Tools  
  19. 19. Business  Tools  •  What  it  does:   –  Send  Contracts  via  e-­‐mail  to   clients  to  sign  electronically   –  Saves  paper,  and  Lme  for  both   you  and  the  client   –  Returned  to  you  in  a  PDF  format-­‐   when  client  hits  “submit”   www.DocuSign.com
  20. 20. Business  Tools  $9.95/mowww.shoeboxed.com
  21. 21. Business  Tools  Freewww.mint.com
  22. 22. Mobile  Office  Apps  Free  www.mint.com  
  23. 23. Mobile  Tool  Box  
  24. 24. Toolbox  •  Bluetooth  –  Motorola  t505  •  Cost:  $99    
  25. 25. Mobile  Office  Apps  Free  www.DragonMobileapps.com  
  26. 26. Mobile  Office  Apps  $7.99/mo  www.DriveSafe.ly  
  27. 27. Mobile  Office  Apps  Free  www.Slydial.com  
  28. 28. Mobile  Office  Apps  Free  www.YouMail.com  
  29. 29. Mobile  Office  Apps  $2.99  www.simplysok.com/milog  
  30. 30. Mobile  Office  Apps  $4.99-­‐$14.99  www.mikeksystems.com  
  31. 31. Mobile  Office  Apps  $2.99    www.zosh.com    
  32. 32. Mobile  Office  Apps  $4.99    www.miteksystems.com  
  33. 33. Mobile  Office  Apps  $7.99  www.eurosmartz.com  
  34. 34. ConnecLons  on  the  Go  Free  www.CardMunch.com  
  35. 35. ConnecLons  on  the  Go  Free  www.Tweetdeck.com  
  36. 36. ConnecLons  on  the  Go  Free  www.gist.com  
  37. 37. ConnecLons  on  the  Go  Free  www.animoto.com  
  38. 38. Real  Estate  Apps  $1.99  www.alamode.com  
  39. 39. Real  Estate  Apps  $21.95  www.toor.me  
  40. 40. Real  Estate  Apps  $4.99  Apps.su  
  41. 41. Real  Estate  Apps   MID  Calc  Free  MID  Calc  
  42. 42. Real  Estate  Apps  $1.99  www.filecluster.com  
  43. 43. Real  Estate  Apps  Free  www.Tweakersok.com  
  44. 44. Real  Estate  Apps  Free  www.zillow.com  
  45. 45. Real  Estate  Apps  Free  Realtor.com  
  46. 46. Real  Estate  Apps  $300    $99  Mobile  is  Hot  www.AgentNTouch.com  
  47. 47. Real  Estate  Apps   $399    www.Swebapps.com  
  48. 48. Buy  Today-­‐  $20  www.ShannonWKing.com  
  49. 49. How  to  Make  More  $$$  Find  More  Clients…  
  50. 50. Why  You?  •  What’s  your  value  proposiLon  to   your  clients?  •  What  sets  you  apart  from  the   compeLLon?  •  What’s  your  why?  
  51. 51. Why  You?  Video    
  52. 52. What  is  a  Brand?  •  It’s  a  part  of  you  •  It’s  something  your  clients  recognize  •  It’s  a  movement  •  It’s  the  why  
  53. 53. What’s  Your  Unique  Brand?  •  Who  are  you?  •  What  are  your  passions?  •  Any  life  changers?  •  What’s  your  experLse?  •  What  do  you  and  your  client  have  in   common?  
  54. 54. My  Brand  
  55. 55. My  Brand  •  Former  School  Teachers  •  10%  Back  to  Schools  •  High  School  Interns  •  AcLve  on  School  Boards   and  PTAs  •  Engage  in  Community  of   Teachers/Clients  
  56. 56. How  Do  You  Make  $$$     With  Your  Brand?   $   Market  your   Brand   Brand  FoundaLon  
  57. 57. 1)  Create  Your  Logo  www.99designs.com
  58. 58. 2)  Passion  Line  www.Fiverr.com    
  59. 59. 3)  Business  Cards  •  M   www.MooCards.com    
  60. 60. PromoLon  
  61. 61. 4)  E-­‐mail  PromoLon  $199.00  www.emailstaLonery.com  
  62. 62. 5)  Promote  Across  Social  Media   Your   Brand   Note:     User  Name  =   Brand  
  63. 63. Branding/Niche  Free  www.pagemodo.com  
  64. 64. Blog  vs  Website  
  65. 65. Blog  vs  Website  
  66. 66. Blog  vs  Website  www.DrewBurks.com/90-­‐day-­‐blogger-­‐ blueprint-­‐for-­‐realtors  
  67. 67. WordPress  www.arrangingpixels.com  
  68. 68. Website  www.edit.com  
  69. 69. Brand  Recap  Choose  Your  Brand  1.  Create  a  Logo  2.  Passion  Line  3.  Business  Cards  4.  E-­‐mail  PromoLon  5.  Brand  Your  Social  Media  Sites  6.  Build  Your  FoundaLon  
  70. 70. Market  Your  Brand  SPHERE  of  INFLUENCE   TARGET/NICHE   1.  Connect   1.  Network   2.  Engage   2.  Spread  the  Word   3.  Measure   3.  Create  Community   4.  Promote   4.  Monitor  
  71. 71. 1st  Part  of  MarkeLng  Plan   SPHERE  of  INFLUENCE   1.  Connect   2.  Engage   3.  Measure   4.  Promote  
  72. 72. Sphere  of  Influence   Best  Ways  to  Connect  •  Snail  Mail  •  E-­‐mail  •  Face  to  Face  
  73. 73. Connect  via  E-­‐mail  www.ConstantContact.com  
  74. 74. Face  to  Face  1)  ParLes  2)  EducaLonal  Events  3)  Community  Events  
  75. 75. Measure  www.surveymonkey.com  
  76. 76. Promote  
  77. 77. Promote  
  78. 78. 2nd  Part  of  the  MarkeLng  Plan   TARGET/NICHE   1.  Network   2.  Spread  the  Word   3.  Create  Community   4.  Monitor  
  79. 79. Network  
  80. 80. Spread  the  Word  •  Free  PR  is  easy-­‐  takes  Lme  •  List  of  all  media  outlets  in   your  area  •  Editorial  Calendar/Events   Calendar-­‐  deadlines-­‐  Create  a   PR  Calendar  •  Send  news-­‐worthy  PR   weekly:  Events  held,  Seminars,   personal  interest  stories,  mkt   opinions    
  81. 81. Spread  the  Word  •  Instant  Press  Releases  www.ducsapemarkeLng.com/IPR.htm    •  Grade  your  Press  Releases  www.pressreleasegrader.com    -­‐Looks  at  language,  content    -­‐Considers  Links  and  Search        Engine  OpLmizaLon  
  82. 82. Spread  the  Word  •  FREE    Press  Release  DistribuLon!  •  PRLOG      www.PRLog.org  
  83. 83. Create  Community  www.365SanDiego.com  
  84. 84. Create  Community  www.ILoveCommunity.com  
  85. 85. Create  Community  InspiraLon    Newspapers      -­‐Events      -­‐RE/Mortgage  News      -­‐Stats      -­‐Passion  Related  News    Other  Blogs    NAR  Research  
  86. 86. Use  Video  •    -­‐  Resume  •    -­‐  Welcome  to  Your  Site  Video  •    -­‐  Process  ExplanaLons  •    -­‐    Frequently  Asked  QuesLons  •    -­‐  Client  TesLmonials  •    -­‐  MarkeLng  Videos  •    -­‐  Seller  Home  Tours  •    -­‐  Buyer  Home  Tours  •    -­‐  Neighborhood  Tours  •    -­‐  Community  Highlights      hsp://www.youtube.com/creators/playbook.html  
  87. 87. Content  for  your  Site  
  88. 88. Content  for  your  Site  Cost:  $249/yr  www.animoto.com  
  89. 89. Social  Media  on  the  Go  
  90. 90. Social  Media  Free  www.roost.com  
  91. 91. Monitor  Free  www.google.com/alrets    
  92. 92. Monitor  Free  www.vizibility.com  
  93. 93. I  LOVE….  Sites:  •  www.ducsapemarkeLng.com  •  www.webinknow.com  •  www.webrealestatetools.com  Books:  New  Rules  of  PR  and  MarkeLng  Customers  for  Life  Never  Eat  Alone  
  94. 94. Real  Estate  Apps  
  95. 95. Buy  Today-­‐  $20  www.ShannonWKing.com  
  96. 96. www.RealEstateRoadWarrior.com www.ShannonWKing.com  

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