Tips and advice to Make Your Real Estate Web Site Profitable

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Tips and advice to Make Your Real Estate Web Site Profitable

  1. 1. Tips and Advice on -How to Make Your Office Web Site Profitable! Presented by John D. Mayfield
  2. 2. What Do Consumers Want?
  3. 3. Im currently trying to find a realtor and Imastonished at how poor their web presence is.They largely consist of self congratulatoryspiel with no focus on what I need. I mean,Im about in the market to spend 500k andtheres very few from their sites that wouldgive me confidence.
  4. 4. What Do Consumers Want?Photos Search for User HomesFriendly 101 Videos Basics Help With Credit
  5. 5. What Do You Need?Profitable Drip Marketing UserFriendlyBack-End Front-End Option Friendly Agent Integration
  6. 6. Tips to MakeYour Office WebSite MoreProfitable…
  7. 7. Have an “excellent” IDX Feed
  8. 8. IDX - Feed
  9. 9. IDX Feed User Friendly
  10. 10. IDX Feed User Friendly
  11. 11. Auto-Fill
  12. 12. Auto-Fill
  13. 13. Auto-Fill
  14. 14. IDX Feed User Friendly
  15. 15. Help!
  16. 16. Jing – It’s “FREE!”
  17. 17. Camtasia Studio
  18. 18. Camtasia Studio
  19. 19. TubeTape.com
  20. 20. Have an “excellent” IDX Feed
  21. 21. Two-Way Communication
  22. 22. Two-Way Communication
  23. 23. 1st – Consumer to Agent
  24. 24. 1st – Consumer to Agent
  25. 25. 2nd – Agent to Consumer
  26. 26. 2nd – Agent to Consumer
  27. 27. Did You Know?Typical Internet Home-Buyer Spends8 to 12 Weeks looking.Will visit 5 different Company websitesComplete 3 inquiry forms (leadforms)
  28. 28. Did You Know?92% Said agent response time isimportant.48% of internet buyersubmission’s said they neverheard from anyone.
  29. 29. Did You Know?75% of the internet buyersubmissions said it tookover 24 hours forsomeone to get back tothem.
  30. 30. Did You Know?According to aCalifornia Associationof REALTORS® study,50% of buyers saidspeed of response wasimportant.
  31. 31. Did You Know?Expected aresponse within 30minutes or less!
  32. 32. 2nd – Agent to Consumer How fast are your agents responding to Web Site leads?
  33. 33. Have an “excellent” IDX Feed
  34. 34. Two-Way Communication 1- Consumer to Agent 2- Agent to Consumer
  35. 35. Good Content – “Sticky!”
  36. 36. Good Content – “Sticky!”
  37. 37. Good Content – “Sticky!”
  38. 38. Good Content – “Sticky!”
  39. 39. Good Content – “Sticky!”• How to Videos• Top 10 Lists – “Do’s and Don’ts”• Frequently Asked Questions• Neighborhood Videos• Community Events Calendar• Community Events – Photos, Videos• Links to Schools• Links to Local Information• Good Books to ReadMake Sure You Can “Customize” Your Web Site!
  40. 40. Good SEO – or Google Juice
  41. 41. Good SEO – or Google Juice
  42. 42. Tracking VisitorsGoogleAnalytics orOther TrackingSoftware
  43. 43. Capture Leads (Visitors)
  44. 44. Capture Leads (Visitors)
  45. 45. Blog – Leads – E-Newsletters
  46. 46. Offer a “FREE” e-Book…
  47. 47. Back-End Office
  48. 48. Back-End Office
  49. 49. Back-End Office
  50. 50. Back-End Office
  51. 51. Back-End OfficeCreate “DripMarketing” Campaigns
  52. 52. Flexible for Growth – Teams?
  53. 53. Flexible for GrowthMobile Ready?
  54. 54. Flexible for Growth HTML 5?
  55. 55. Social Network Friendly
  56. 56. Can You Post to Craigslist?
  57. 57. Excellent IDX FeedTwo-WayCommunicationGood Content
  58. 58. Capture LeadsBack-End OfficeFlexible for Growth –HTML 5 – Mobile ReadySocial Network Friendly
  59. 59. 866.997.REWS (7397)
  60. 60. FREE – Stuff!
  61. 61. Thank You! John Mayfield www.RealEstateTechGuy.com John@RealEstateTechGuy.com

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