This presentation i gave at CAUE conference, pune (http://www.viitcaue.in/speakers.html#Sameer). It discusses common issues in designing ecommerce homepage. It questions what if one site copies other site? or should all homepages in same business have similar pattern. What factors determine the homepage identity and layout ? Should all homepage look like google just because its clean.

1. Homepage Design Business strategies Vs Usability goals. Sameer Chavan VP- User Experience & Design

2. Fruits – Appearance, taste, texture, feel

6. Homepage – Pure Search – similar pattern Revenue Model

7. Homepage- Directory info – similar pattern Revenue Model Banner advertisement

12. Homepage – sold out !

13. Homepage – sold out !

14. Homepage

15. Redesign of Jeevansathi.com

16. Making of Shiksha.com Design direction Search Engine look > Display content > Show product features > Give space to customer banner >