The document presents a communication plan for a new spice brand called Khushi masala. The plan includes determining the target kitchen customers, designing the product name and tagline, selecting print, radio, and outdoor advertising channels, and implementing a communication mix of advertising, personal selling, sales promotions, and public relations such as sponsorship and exhibitions. The plan will be evaluated based on outcomes, with the goal of updating the strategy to add more value through television advertising and sponsorship if results are positive.