This document discusses the importance of communication skills for personal and professional success. It states that communication is as essential as breathing and is needed to express thoughts and ideas, share information, teach, learn, conduct business, and more. The document also notes that employers seek effective communicators and that surveys link communication skills to career success. Finally, it outlines different forms of communication in organizations, including internal operational communication between employees, external communication with customers and the public, and personal communication.

1. Communication
Skills
Your key to personal and
professional success

2. How important is communication in
your every day life?
 Oh, I’m not a politician or a lawyer so I
won’t have to make speeches or fight a
case .
 I took a communication class once in
college.

3. Explaining the importance of
communication is like explaining
the importance of breathing!

4. Why do we communicate?
 Expressing our thoughts, our ideas, our feelings, our views
 Sharing information
 Giving advice
 Teaching
 Consulting
 Learning
 Writing rules and laws
 For expressing our creativity
 For expressing our life philosophy
 Sharing the findings of our research work
 Selling goods and services
 Publicity and advertising
 Networking with people with common interests

5. Importance of
Communication at Workplace
• Employers hire effective communicators
• Survey: 500 executives link communication
skills to professional success

7. Will I really have to write?
 Secretaries will do all my writing.
 I’ll use form letters and templates when I
need to write.
 I’m being hired as an accountant, not a
writer.
 I’ll just pick up the phone.

8. Forms of organizational
communication
 Internal –operational Communication
 External –operational Communication
 Personal Communication

9. Internal-operational
communication
 All the communication that occurs in conducting
work within an organization is classified as
internal-operational communication.
 Implementation of organizational operating plan
 Operating plan- The procedure that the
organization has developed to do whatever it was
formed to do– to manufacture products, provide a
service, or sell good.

10. Examples of internal-operational
communication
Orders and instructions
Oral exchanges among workers
Reports concerning official trip, lab
experiment etc.
E-mails written to carry out official tasks

11. External-operational
communication
 The work-related communication that an
organization does with people and groups outside
the organization.
 Communication with clients, service companies,
customers and general public etc.
 Salespeople’s spiel, telephone callbacks, follow-up
service calls, brochures, print and audio-visual ads
 Company’s image is dependent on external-operational
communication

12. ………………………Continued
 Public Relations
 Planned publicity
 Community service
 Environmental friendliness of the
organization’s products

13. Personal Communication
 Exchange of information and feelings in which
we human beings engage whenever we
come together
 Not a part of the business’s plan of operation
but can have a significant effect on the
success of that plan.
 Effect on the attitudes of the employees
 Absolute denial of personal communication
could lead to emotional upset.

14. Communication Network of
the Organization
The Formal Network
The Informal Network

15. The Formal Network
Well-established channels of information
flow
 Formal Channels---- main lines of
operational communication
 Downward Communication
 Upward Communication
 Horizontal Communication
 Diagonal Communication

16. The Informal Network
 Comprises personal communication
 Such communication follows no set
pattern
 Complex network
 Grapevine

17. Thank You