Slides bij opname webinar op 18/10/2018 met Peter Verhasselt (Sirris) en host Katie Van den Bulck (Vlaio)

2. By Omar Mohout & Peter Verhasselt

3. ▪ High-impact group of business
professionals
▪ Non-binding advice, expertise & guidance
▪ Network
▪ Accelerate scaling & growth
▪ Optimize your organisation
▪ 3-5 external people in the board
THE CONCEPT

4. WHEN AN ADVISORY
BOARD?
▪ After you reach Product/Market fit
▪ Growing Startup
▪ Scaleup
▪ Internal venture
▪ Related to a specific growth or scaling
trajectory

5. The Startup Lifecycle

6. 0  1: Cash preservation 1  n: Cash burning
Idea Stage
Problem /
Solution Fit
Value
Creation
Product /
Market Fit
Value
Capture
Scaling
Value
Sustainability

7. Idea Stage
Problem /
Solution Fit
Value
Creation
Product /
Market Fit
Value
Capture
Scaling
Value
Sustainability
SEARCH EXECUTION

8. Product/market fit

9. Idea Stage
Problem /
Solution Fit
Product /
Market Fit
Scaling
Product/market fit

11. WHAT IS
MY ADVISORY BOARD?
▪ High-impact group of selected
business professionals
▪ Informal
▪ Leverage non-binding expertise
and experience
▪ Brings advice, contacts, tools,
methodologies and partners

13. WHAT IS
MY ADVISORY BOARD?
▪ High-impact group of
selected business
professionals with
common objectives
➢ Accelerating growth

14. WHAT IS
MY ADVISORY BOARD?
▪ High-impact group of
selected business
professionals with
common objectives
➢ Making the growth and
scaling sustainable

15. WHAT IS
MY ADVISORY BOARD?
▪ High-impact group of
selected business
professionals with
common objectives
➢ Balance the efforts
between growth and
consolidation

16. WHAT IS NOT
MY ADVISORY BOARD?
▪ Not a babysitting role
▪ Not a consultancy role
▪ Not a teaching role
▪ Not do the heavy lifting
▪ Not window-dressing or
ego-boost

17. Why an advisory
board?

18. • An outside perspective to help see
around blind spots
• Fill gaps of knowledge and
contacts
• Support making better decisions
• Network opportunities
• Less time-consuming than board
of directors
Why an advisory
board?

19. Structure of the
advisory board

20. Structure of the
advisory board

21. The don’ts about profiles
▪ No customers
▪ No investors
▪ No friends
▪ No consultants
➢Keep your distance

22. Advisory Board Profile

23. • Add strategic value to your business
• Thinks with you, but not necessarily
like you
• Experienced in complementary
domain
• Brutal honest feedback
• Share experience and insight
• Focus on interests of the
entrepreneur
Advisory Board Profile

24. HOW THE ADVISORY
BOARD WORKS

25. • Best practice: An unpair number
of Board members (max. 7)
• Kick-off-meeting: get to know
each other
• 4 sessions

26. ▪ Explain the context and time
frame of your scaling project
▪ Set the constraints for the
creativity of the board

27. Structure of the sessions
▪ 3 building blocks
1. Acceleration
2. Maturity
3. Do things differently

28. ▪ My Advisory Board needs a
quantitative dashboard to
make the board session
efficient and the Managing
partners committed
➢Acceleration KPI’s: the core of
the board session

29. ▪ My Advisory Board
needs some qualitative
topics to make the
board session
interactive
➢ Maturity topics: put
focus, not a list

30. ▪ My Advisory Board needs
some “Break the barriers”
discussions to make the
board session energizing
▪ Do things differently:
brainstorm on 1 or 2
subjects

31. Follow-up
• Send an action list to all
members
• Give in between sessions
an update of KPI and of
major new outcomes
about the discussed
topics

32. What is your investment?
▪ Time of the Managing Partners
▪ Preparation is key for quality
• 250€/member/session is recommended
• Total cost of about 3.000 to 5.000€ per year
➢ The cheapest accelerator
tool available

33. Value of advice

34. “Don’t take feedback as
either “judgment” or
“validation” but rather as a
means to identify and
prioritizing risk and
opportunities.”

35. “It’s still your job
to own
your business model”

36. “Don’t look for opinions
but for solid,
experience-based
answers”

37. “If you don’t agree
–
speak up!”
!

38. Sirris Services

39. • Contract membership advisory board
• Selecting and proposing coaching candidates
• Board guidance story
• Selecting and setting the KPI
• Selecting the maturity challenges
• Feedback & advice first sessions
Sirris Services

40. My Advisory Board - Impact

41. • Companies with an
advisory board attract
investors easier, perform
better and are less likely
to fail

42. Omar Mohout
Author of
Lea(r)n Pricing
and Lea(r)n Marketing
Let’s Get in Touch
Linkedin
OmarMohout
Twitter
@omohout
Slideshare
omohout
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Author of
Hyperscale and microcare:
the digital cookbook.
Let’s Get in Touch
Linkedin
PeterVerhasselt
Peter Verhasselt