60. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS INSPIRATION DELIVERYADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
61. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS INSPIRATION DELIVERYADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
62. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS INSPIRATION DELIVERYADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
63. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS INSPIRATION DELIVERYADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
64. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS DELIVERYINSPIRATION ADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
67. LOCATION PRODUCT
RANGE
PRODUCT
ADVICE TAKE HOME LOYALTY
PROGRAMBUY IN STORE
AWARENESS INSPIRATION DELIVERYADVICE LOYALTYPURCHASE
SEARCH CONTENT ONLINE
ASSISTANCE
HOME
DELIVERYBUY ONLINE SMART
TARGETING
ONLINE
OFFLINE
72. 0
1
2
3
4
5
100% manual
Dumb tool
Recommendation
Preparation
Validation
100% automated
Notes by hand
Notes in Ms Word
Ms Word checks spelling
Automated speech to text conversion
Meeting minutes drafted: chapters, paragraphs, conclusions & to dos
Meeting minutes sent out, to dos uploaded and next meeting scheduled
76. Time
0
1
2
3
4
5 Routine tasks
Data crunching &
extraction
Pattern recognition
Risky & heavy work
Creativity
Empathy
Entrepreneurship
Negotiation
Persuasion
Social interaction
MAN
MACHINE
Operating the machine
Contextualizing data
Quality control
Automation
100% manual
100% automated
Dumb tool
Recommendation
Preparation
Validation
Necessary Trusted Service Level