Jeremiah Barba Lightning Talk Confab Higher Ed 2016

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Ever go to the grocery store looking for ONE thing (say a bottle of hot sauce), and they’ve hidden it so well it takes you a half-hour to find it? With so many demands on higher ed web real estate, it’s easy to be guilty of the same thing. Let’s talk about not making your website visitors aimlessly wander the virtual aisles & connect it to a real-life success story at the University of Kentucky.

An internal newsfeed
Words, words, words…
“Ranking bait”
A cliché farm

“Can I aﬀord college?”
“Do you have my major?”
“What career can I go into?”

A platform, not just a website
Custom, searchable, scalable
Empowering departments to own their pages

50+ college & department users
300+ pages
Undeclared majors down by 20%
One-of-a kind system

When we think of millennials, we think of recent college graduates just starting out. This might have been true five to 10 years ago, but now these millennials are in their mid-thirties: they have established careers and families and will be the next alumni board members. In this session, we will explain how the digital communication strategy has evolved over the years to fit the needs of millennials, while uncovering who they really are, what social channels they use and trust and why they are so important to your alumni engagement strategy.

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PDF, audio, and voiceover are now available on designintechreport.wordpress.com Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.

Download this webinar for free: http://mstnr.me/2hPUamd Technology is one of five essential components of the digital story. Analytics provide us with vital information to track and measure audience behavior, so we can extend the reach and impact of our storytelling efforts across all of our communications channels. What do you measure, and how do you use that data to refine your story? Join us for this webinar to get your analytics game on! What You Will Learn • Learn about the most important metrics for digital stories, and how analytics relate to the four other essential components of a digital story. • Discover techniques for measuring those metrics on your sites and social media accounts, including testing different versions of content. • Gain a framework for analyzing information and making smart, data-driven decisions about content and design.

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