2. Beyond the Buzzwords

3. The Challenge

4. Only 30.2% of faculty members
accept the value and legitimacy of
online education.
Conflicted: Faculty and Online Education, 2012
Babson Survey Research & Inside Higher Ed

5. 66% of all faculty members
surveyed say that the learning
outcomes of online courses are
inferior, compared to traditional
courses.
Conflicted: Faculty and Online Education, 2012
Babson Survey Research & Inside Higher Ed

6. Among faculty members who teach
online courses exclusively, 39% note
that online courses produce inferior
learning outcomes.
Conflicted: Faculty and Online Education, 2012
Babson Survey Research & Inside Higher Ed

7. Administrator
Faculty
0 25 50 75 100
% fear % excited
Conflicted: Faculty and Online Education, 2012
Babson Survey Research & Inside Higher Ed
THE GROWTH OF ONLINE EDUCATION

9. Our Approach

10. Connections to UGA
Family
38%
Undergrad
29%
Graduate
13%
Proximity
21%
75%of online students
consider themselves
Bulldog Fans
Research

14. Other
Reputation
39%
Convenience
Degree Fit
22%
10%
29%
Reason for Choosing The University
of Georgia Online Learning
Collaboration
Convenience
Courses
Experienced
Faculty
52%
17%
7%
24%
Favorite Part of the Online Learning
Program During and After.

15. BRAND ALIGNMENT
STUDENTS / ALUMNI
Quality Education
Reputation / Prestige
Access / Convenience
Professors
Community
Challenging
Self-Motivated
ADMINISTRATORS
INSTRUCTIONAL
DESIGNERS
FACULTY
Quality Education
Engaged
Access / Convenience
Faculty Support
Self-Motivated
Quality Education
Program Growth
Access / Convenience
Distinguished Faculty
Self-Motivated
Quality Education
Reputation / Prestige
Access / Convenience
Support Faculty
Non-traditional
Student
Self-Motivated

16. BRAND ALIGNMENT
STUDENTS / ALUMNI
Quality Education
Reputation / Prestige
Access / Convenience
Professors
Community
Challenging
Self-Motivated
ADMINISTRATORS
INSTRUCTIONAL
DESIGNERS
FACULTY
Quality Education
Engaged
Access / Convenience
Faculty Support
Self-Motivated
Quality Education
Program Growth
Access / Convenience
Distinguished Faculty
Self-Motivated
Quality Education
Reputation / Prestige
Access / Convenience
Support Faculty
Non-traditional
Student
Self-Motivated

18. Convenience Size / Rank Affordable
Academic
Excellence
Career / Vocation For Everyone Accredited
University of Florida • •
Penn State University • •
Georgia State University •
University of Phoenix • •
Arizona State University • •
Kennesaw State University •
Georgia Tech •
University of Illinois •
University of West Georgia • •
COMPETITION SUMMARY

19. University of Georgia •
University of Florida • •
Penn State University • •
Georgia State University
University of Phoenix •
Arizona State University •
Kennesaw State University •
Georgia Tech •
University of Illinois •
University of West Georgia •
COMPETITION SUMMARY
Convenience Size / Rank Affordable
Academic
Excellence
Career / Vocation For Everyone Accredited

20. Make them look like rock stars.

23. 12

24. 100

25. And roll it out where the audience lives. Online and off.

27. Online Learning
The Excellence
you expect from
UGA. Online.
Earn a Masters Degree
online from some of
the brightest minds in
Education.
TheUniversityofGeorgia
ONLINE LEARNING

28. Extraordinary educators.
Exceptional degree.Online Learning

31. Results

32. 8
College deans that accepted
the new unified brand
300%
increase in marketing
budgets from the colleges

33. 50%
increase in online programs
166%
increase in online offerings

34. 4 years early
Achieved program goal established in the UGA
2020 strategic plan

35. 70%
increase in online enrollment
over the last 3 years
131%
increase in inquiries
over last year since
launching the new site

36. Questions

37. Nancy Byron
nbyron@uga.edu
@ugaonline1
Matt McFadden
mmcfadden@upandup.agency
@mattmcfadden
@upandupagency