Think about what attendees want, how to move them physically and emotionally through a space to reach desired outcomes. Invigorate your trade show with purpose. Originally presented as a webinar for Meetings Focus.
How to Create a Social Media Strategy That WorksDarrian Wright
The document discusses creating an effective social media strategy that aligns with a company's purpose. It recommends establishing pillars that support the company's mission to guide content creation and spending. It also stresses the importance of listening to customer conversations to understand their needs and building social features directly into products to avoid passive audiences. The strategy should overcome user passivity and see marketing through the lens of customer journeys rather than campaigns.
Fundamental Techniques of CommunicationCindy McAsey
This document discusses techniques for effective communication and increasing income by 50%. It recommends understanding others' perspectives rather than criticizing them, giving people what they want to make them feel important, and being an attentive listener. The key to success is seeing things from others' points of view. The next webinar will discuss six ways to attract people.
Social Media for Chiropractors: What Does Your Cup Say About Jan 2013Kym Lamb
Everyone says you have to have it...You may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with?
Please let me help you! Chiropractors hold a very special place in my heart and in the lives of my family. I would not be here today to share this with you if it hadn't been for 3 very special chiropractors.
Because of their hope, kindness and wisdom I am passionate about making sure your communities can find you!
In this first session: What Does Your Cup Say About You?
We will discuss:
Perception Isn't Reality...Or Is It?
Is Social Media for My Practice?
How To Check Your Current Internet Fingerprint
How To Improve Your Fingerprint
How To Set Social Media Expectations
The document discusses how businesses can use social media for growth. It covers evaluating which social media platforms are best suited for different goals like brand awareness, customer engagement, and sales. The document also addresses challenges of social media use, tips for increasing engagement, tools for management, and creating a content strategy with a mix of owned, earned, and shared content. Key performance metrics and best practices for platforms like Twitter, Facebook, blogs and LinkedIn are provided.
NetSquared and Pull Focus Films - Elements of a Great Campaign VideoChad Leaman
Pull Focus Films slidedeck made up the second half of their presentation on elements of great campaign films: make it sharable, tell the complex problem as a simple solution in a story, don't be boring, and more!
In today's day and age, we are constantly relying on social networking sites and other digital platforms to interact and communicate with our friends and peers. Whether it be to express our opinions or inform others of our location, millenials use this information to enhance their social influence and presence online.
How to Create a Social Media Strategy That WorksDarrian Wright
The document discusses creating an effective social media strategy that aligns with a company's purpose. It recommends establishing pillars that support the company's mission to guide content creation and spending. It also stresses the importance of listening to customer conversations to understand their needs and building social features directly into products to avoid passive audiences. The strategy should overcome user passivity and see marketing through the lens of customer journeys rather than campaigns.
Fundamental Techniques of CommunicationCindy McAsey
This document discusses techniques for effective communication and increasing income by 50%. It recommends understanding others' perspectives rather than criticizing them, giving people what they want to make them feel important, and being an attentive listener. The key to success is seeing things from others' points of view. The next webinar will discuss six ways to attract people.
Social Media for Chiropractors: What Does Your Cup Say About Jan 2013Kym Lamb
Everyone says you have to have it...You may even have Facebook, Twitter or LinkedIn accounts...but now what do you do with?
Please let me help you! Chiropractors hold a very special place in my heart and in the lives of my family. I would not be here today to share this with you if it hadn't been for 3 very special chiropractors.
Because of their hope, kindness and wisdom I am passionate about making sure your communities can find you!
In this first session: What Does Your Cup Say About You?
We will discuss:
Perception Isn't Reality...Or Is It?
Is Social Media for My Practice?
How To Check Your Current Internet Fingerprint
How To Improve Your Fingerprint
How To Set Social Media Expectations
The document discusses how businesses can use social media for growth. It covers evaluating which social media platforms are best suited for different goals like brand awareness, customer engagement, and sales. The document also addresses challenges of social media use, tips for increasing engagement, tools for management, and creating a content strategy with a mix of owned, earned, and shared content. Key performance metrics and best practices for platforms like Twitter, Facebook, blogs and LinkedIn are provided.
NetSquared and Pull Focus Films - Elements of a Great Campaign VideoChad Leaman
Pull Focus Films slidedeck made up the second half of their presentation on elements of great campaign films: make it sharable, tell the complex problem as a simple solution in a story, don't be boring, and more!
In today's day and age, we are constantly relying on social networking sites and other digital platforms to interact and communicate with our friends and peers. Whether it be to express our opinions or inform others of our location, millenials use this information to enhance their social influence and presence online.
The ad campaign promotes Apple's Pro computer with the slogan "More Power Behind Every Pixel" by targeting young adults and creative people. The emotional tone aims to make viewers feel good and share the experience of taking their images to another level of quality with the computer's power. The 30-second commercial uses relaxing music along with imagery of a hand controlling the computer to differentiate the product's ability to enhance every pixel.
This document outlines a content marketing strategy with the goals of solving business problems, supporting tasks, and winning hearts and minds. It discusses defining success through conversions, analytics, and influence. Content is identified as the driving force behind all internet interactions. The strategy involves making content through various channels, managing content quality, monitoring dialog around brands, moderating user generated content, and measuring effectiveness through analytics.
Seven Disciplines of the Independent PublisherTed Witt
The document provides advice on developing disciplines for independent publishing by discussing 7 key disciplines: 1) Practicing time on task with techniques like nightly to-do lists and 25 minute work blocks, 2) Mastering the craft of writing through daily practice and learning story structure, 3) Developing creativity by tricking the brain with techniques like asking "what if" questions, 4) Discovering authentic voice by writing for oneself and using one's own words, 5) Engaging community by getting and giving feedback, 6) Embracing marketing as an integral part of publishing through targeted repetition of messages, and 7) Exploiting available technologies as tools to publish and connect with readers.
11 phenomenal quotes that will change your view on training your staffCommelius Solutions
These 11 quotes on training will shake your learning and development world at work. See what Winston Churchill, Henry Ford, Grant Cardone, J. F. Kennedy, and many successful L&D professionals say about learning technology, e-learning and training workforce.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
This document provides three ways to reignite social media engagement:
1. Boost engaging posts about topics your community finds interesting by testing different targeting and content. Video generates more shares so create short, clear videos answering questions or showing behind-the-scenes content.
2. Community connection through user-generated content showing authentic experiences and a social community, which sees higher engagement. Work with micro-influencers in your niche who can help manage messaging.
3. Stagnating social media is often boring, outdated, repetitive and lacking reach. Implementing the strategies of boosting engaging posts, using video, and fostering community connections through UGC and micro-influencers can help address these issues and reinvigorate
Human emotion: the final frontier for digital measurement Clark Boyd
As more and more marketing spend moves into the digital space, we need to get better at delivering on the age-old principles of brand marketing. What if we could combine the strengths of brand marketing with the measurability of direct, digital marketing?
This document outlines the purpose, values, and approach of helping people achieve their maximum potential. The core values are accountability, candid honesty, connectivity, and optimism. To make it happen, the approach is to understand the big picture, create a data-based case, simplify complex ideas, rally internal support, and execute with excellence.
The document discusses the evolution of Latino leadership from Latino 1.0 to Latino 2.0. Latino 1.0 leadership was hierarchical and discouraged new ideas, while Latino 2.0 embraces change, transparency, collaboration and risk-taking. It suggests using social networks, persuasive technology and behavior modeling to help transition to Latino 2.0 leadership by leveraging people's natural tendencies to share on social media and influence each other.
Telling Your Story Online - How to Leverage Digital Media to Deliver a Messag...Amanda Hirsch
This document provides guidance on leveraging digital media to effectively tell a strategic story online. It discusses how identifying and developing a core story can create authentic meaning and influence others. The document recommends planning your story by defining your goals, audience, channels, opportunities and metrics of success. It also suggests choosing tools like websites, social media, email and video platforms to tell your story. The document concludes by emphasizing the importance of monitoring your story's impact and refining it based on what resonates with your audience.
10 reasons to pledge for Creative Super PowersCreative Social
Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a super hero.
Our new book introduces the Creative Super Powers of Hacking, Making, Teaching and Thieving. Powers which will help you re-learn key traits often forgotten from childhood such as adaptability, curiosity, empathy and fearlessness.
Powers that will ultimately help you thrive in the New Age of Creativity.
Pledge for the book here - https://unbound.com/books/creative-super-powers
Google has been described as an entirely new way of thinking. Google has already defined a generation and a worldview. For these reasons and others, I believe Google represents fundamental changes in our world that will affect charitable giving and the fundraising profession both on and off-line.
Northwestern Technologies is considering using social media to enhance its business. The document discusses the 5 W's of social media as they relate to Northwestern Technologies: what social media is, where the company should start with social media, why social media is a good fit, when the company should move forward, and how to begin using social media. It analyzes popular social media sites, provides tips on establishing brand awareness and a marketing strategy, and recommends that Northwestern Technologies hire an agency now to lead its social media efforts.
Beth Worsham is the General Manager of KRCG. She enjoys reading business books and magazines to stay on top of the latest trends. While she considers herself an introvert, Beth makes an effort to be optimistic and lively in her role which involves being in the spotlight and influencing others. She prefers to work at her desk with her laptop and handle emails, but also values teamwork and getting outside of the office for lunch or taking public transportation to clear her mind.
1) The document discusses how data-driven design can help improve user experience (UX) by getting to know the audience through metrics like fundraising benchmarks, Google Analytics, and user research.
2) It provides examples of how analyzing donation and registration goals from Google Analytics helped optimize pages for mobile users and focus on key areas.
3) User testing insights uncovered issues like important elements not being visible without scrolling and use of internal jargon, which were then addressed in redesigns to improve personalization and the user experience.
This document summarizes a presentation for Jewish educators on using social media. It discusses how educators are often responsible for an organization's technology without a technical background. It encourages educators to see the value their knowledge brings and influence organizations positively. Barriers to technology evolution like steep learning curves and risk are addressed. Educators are told to focus on their mission, learn constantly, and view change as less risky than stagnation. New rules of digital attention and authentic engagement are outlined. Educators are advised to get stakeholders aligned on goals and measurements to move organizations forward successfully in the digital age.
Roger Yuen is the founder and CEO of Clozette, a global fashion social shopping network. He has extensive experience in digital marketing and social media, previously holding management roles with companies like Softbank and Acer. He is also the co-founder of e-Cop, an early pioneer in managed security services, and serves on the board of Brandtology, an innovator in social media analytics.
This is a talk I gave as a mentor for KStartup, a Korean startup accelerator program. Read an adapted version here: https://medium.com/ux-ui-design/be9d48aefeb0
The document discusses how trade show exhibitors can make their booths more fascinating to attract and engage attendees. It suggests appealing to human nature through discovery and emotional experiences. Exhibitors should listen to their community to understand what fascinates them and design experiences accordingly. Combining demonstrations, events, social media, and education in new hybrid formats can mix things up and inspire loyalty. Fascination demands attention and leads to trust, which benefits the exhibitor's bottom line. The goal is to continually discover new ways of engaging audiences rather than relying on the same old show.
Invitation-only event for convention organizers in D.C. centered on strategic steps to increase value in careers and events, this one specifically in sponsorships and exhibits
This document discusses hybrid events, which combine both in-person and virtual elements. It provides statistics showing that hybrid events can boost audience size by 20% on average by adding a virtual component, and that 60% of people are more inclined to attend in person after experiencing an event virtually. Finally, it emphasizes the importance of strategy and determining goals when planning a hybrid event.
The ad campaign promotes Apple's Pro computer with the slogan "More Power Behind Every Pixel" by targeting young adults and creative people. The emotional tone aims to make viewers feel good and share the experience of taking their images to another level of quality with the computer's power. The 30-second commercial uses relaxing music along with imagery of a hand controlling the computer to differentiate the product's ability to enhance every pixel.
This document outlines a content marketing strategy with the goals of solving business problems, supporting tasks, and winning hearts and minds. It discusses defining success through conversions, analytics, and influence. Content is identified as the driving force behind all internet interactions. The strategy involves making content through various channels, managing content quality, monitoring dialog around brands, moderating user generated content, and measuring effectiveness through analytics.
Seven Disciplines of the Independent PublisherTed Witt
The document provides advice on developing disciplines for independent publishing by discussing 7 key disciplines: 1) Practicing time on task with techniques like nightly to-do lists and 25 minute work blocks, 2) Mastering the craft of writing through daily practice and learning story structure, 3) Developing creativity by tricking the brain with techniques like asking "what if" questions, 4) Discovering authentic voice by writing for oneself and using one's own words, 5) Engaging community by getting and giving feedback, 6) Embracing marketing as an integral part of publishing through targeted repetition of messages, and 7) Exploiting available technologies as tools to publish and connect with readers.
11 phenomenal quotes that will change your view on training your staffCommelius Solutions
These 11 quotes on training will shake your learning and development world at work. See what Winston Churchill, Henry Ford, Grant Cardone, J. F. Kennedy, and many successful L&D professionals say about learning technology, e-learning and training workforce.
When It’s Not Your First Rodeo: Social Media Tips and Strategies for Establis...Matthew Olson
This document provides three ways to reignite social media engagement:
1. Boost engaging posts about topics your community finds interesting by testing different targeting and content. Video generates more shares so create short, clear videos answering questions or showing behind-the-scenes content.
2. Community connection through user-generated content showing authentic experiences and a social community, which sees higher engagement. Work with micro-influencers in your niche who can help manage messaging.
3. Stagnating social media is often boring, outdated, repetitive and lacking reach. Implementing the strategies of boosting engaging posts, using video, and fostering community connections through UGC and micro-influencers can help address these issues and reinvigorate
Human emotion: the final frontier for digital measurement Clark Boyd
As more and more marketing spend moves into the digital space, we need to get better at delivering on the age-old principles of brand marketing. What if we could combine the strengths of brand marketing with the measurability of direct, digital marketing?
This document outlines the purpose, values, and approach of helping people achieve their maximum potential. The core values are accountability, candid honesty, connectivity, and optimism. To make it happen, the approach is to understand the big picture, create a data-based case, simplify complex ideas, rally internal support, and execute with excellence.
The document discusses the evolution of Latino leadership from Latino 1.0 to Latino 2.0. Latino 1.0 leadership was hierarchical and discouraged new ideas, while Latino 2.0 embraces change, transparency, collaboration and risk-taking. It suggests using social networks, persuasive technology and behavior modeling to help transition to Latino 2.0 leadership by leveraging people's natural tendencies to share on social media and influence each other.
Telling Your Story Online - How to Leverage Digital Media to Deliver a Messag...Amanda Hirsch
This document provides guidance on leveraging digital media to effectively tell a strategic story online. It discusses how identifying and developing a core story can create authentic meaning and influence others. The document recommends planning your story by defining your goals, audience, channels, opportunities and metrics of success. It also suggests choosing tools like websites, social media, email and video platforms to tell your story. The document concludes by emphasizing the importance of monitoring your story's impact and refining it based on what resonates with your audience.
10 reasons to pledge for Creative Super PowersCreative Social
Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a super hero.
Our new book introduces the Creative Super Powers of Hacking, Making, Teaching and Thieving. Powers which will help you re-learn key traits often forgotten from childhood such as adaptability, curiosity, empathy and fearlessness.
Powers that will ultimately help you thrive in the New Age of Creativity.
Pledge for the book here - https://unbound.com/books/creative-super-powers
Google has been described as an entirely new way of thinking. Google has already defined a generation and a worldview. For these reasons and others, I believe Google represents fundamental changes in our world that will affect charitable giving and the fundraising profession both on and off-line.
Northwestern Technologies is considering using social media to enhance its business. The document discusses the 5 W's of social media as they relate to Northwestern Technologies: what social media is, where the company should start with social media, why social media is a good fit, when the company should move forward, and how to begin using social media. It analyzes popular social media sites, provides tips on establishing brand awareness and a marketing strategy, and recommends that Northwestern Technologies hire an agency now to lead its social media efforts.
Beth Worsham is the General Manager of KRCG. She enjoys reading business books and magazines to stay on top of the latest trends. While she considers herself an introvert, Beth makes an effort to be optimistic and lively in her role which involves being in the spotlight and influencing others. She prefers to work at her desk with her laptop and handle emails, but also values teamwork and getting outside of the office for lunch or taking public transportation to clear her mind.
1) The document discusses how data-driven design can help improve user experience (UX) by getting to know the audience through metrics like fundraising benchmarks, Google Analytics, and user research.
2) It provides examples of how analyzing donation and registration goals from Google Analytics helped optimize pages for mobile users and focus on key areas.
3) User testing insights uncovered issues like important elements not being visible without scrolling and use of internal jargon, which were then addressed in redesigns to improve personalization and the user experience.
This document summarizes a presentation for Jewish educators on using social media. It discusses how educators are often responsible for an organization's technology without a technical background. It encourages educators to see the value their knowledge brings and influence organizations positively. Barriers to technology evolution like steep learning curves and risk are addressed. Educators are told to focus on their mission, learn constantly, and view change as less risky than stagnation. New rules of digital attention and authentic engagement are outlined. Educators are advised to get stakeholders aligned on goals and measurements to move organizations forward successfully in the digital age.
Roger Yuen is the founder and CEO of Clozette, a global fashion social shopping network. He has extensive experience in digital marketing and social media, previously holding management roles with companies like Softbank and Acer. He is also the co-founder of e-Cop, an early pioneer in managed security services, and serves on the board of Brandtology, an innovator in social media analytics.
This is a talk I gave as a mentor for KStartup, a Korean startup accelerator program. Read an adapted version here: https://medium.com/ux-ui-design/be9d48aefeb0
The document discusses how trade show exhibitors can make their booths more fascinating to attract and engage attendees. It suggests appealing to human nature through discovery and emotional experiences. Exhibitors should listen to their community to understand what fascinates them and design experiences accordingly. Combining demonstrations, events, social media, and education in new hybrid formats can mix things up and inspire loyalty. Fascination demands attention and leads to trust, which benefits the exhibitor's bottom line. The goal is to continually discover new ways of engaging audiences rather than relying on the same old show.
Invitation-only event for convention organizers in D.C. centered on strategic steps to increase value in careers and events, this one specifically in sponsorships and exhibits
This document discusses hybrid events, which combine both in-person and virtual elements. It provides statistics showing that hybrid events can boost audience size by 20% on average by adding a virtual component, and that 60% of people are more inclined to attend in person after experiencing an event virtually. Finally, it emphasizes the importance of strategy and determining goals when planning a hybrid event.
Hybrid Event Community Building Strategy a PCMA WebinarDana Freker Doody
Created for a #PCMA webinar on how a hybrid event -- livestreaming from the trade show floor while simultaneously educating face-to-face attendees -- can solve strategic objectives related to marketing, attendance, membership and education of the community.
We’re all camping at UX Camp West, so I thought I’d use the metaphor of a tent to share with you my view on the field of User Experience. I will describe the 7 poles of the tent's structure (research, design, evaluation, implementation, business, strategy, and management) and show you some random objects that I found in its corners. It is my goal that afterwards, we can all appreciate the beauty of the big tent, and realise how we contribute to a happy stay.
HR in Action: Navigating Turbulence - Keeping our Teams Motivated, Engaged an...Aggregage
In times of crisis and change, it is the responsibility of HR to ease adaptation. Mass layoffs, furloughs, and management changes will put a strain on company morale and employee engagement, but it doesn’t have to bring us down—that is, if we don’t let it. Join Julie Bruns, Workplace Wellness Consultant, and learn how to keep your employees’ heads in the game and maintain motivation. As the workplace dynamic evolves, you will have the tactics to make sure your team can weather any storm.
Our model for emotional intelligence consists of 5 factors and several sub-factors that help people master their emotional reactions so they achieve their life goals. Our model consists of inward and outward components that influence our actions and reactionsOur model for emotional intelligence consists of 5 factors and several sub-factors that help people master their emotional reactions so they achieve their life goals. Our model consists of inward and outward components that influence our actions and reactions
1) Persuasion, emotion, and trust (PET design) are important for building deeper relationships with customers beyond just usability. PET design understands what triggers purchase decisions.
2) E-commerce sites need to go beyond usability and navigation to provide an engaging user experience that makes customers feel committed. Several persuasive techniques can be used, but the key is understanding the emotional triggers of the target audience.
3) Seven principles of PET design are discussed: understanding what customers can do, will do, and still do on a site; reciprocity; scarcity; gravitating toward middle options; sensitivity to food, sex, danger and offspring; small wins; and social validation. These principles leverage human psychology
In the midst of rapid technological advancements, we will soon be sharing our workplaces with Artificial Intelligence. In such a case, keeping ahead of the curve would need the acquisition of specific abilities that will be required to complement and enhance technical progress.
FutureCasting, a framework of “life skills,” enables young people to connect who they are today with the person they will be in the future. Within this framework, students answer the questions “Who am I?” and “Who do I want to be?” The answers to these questions empower students to take control of their digital identity and personal reputation, identify the value systems that influence choices, define personal and “professional” goals, and become aware of how the choices they make today effect future opportunities. This session introduces teachers to FutureCasting and provides activities for participants that can be implemented immediately. Join us as we begin the work of helping students become the master of their own developmental trajectory and the hero of their own story!
A presentation describing WeChi, an application which uses game dynamics and an algorithm developed along with a psychologist to allow kids to engage with and cultivate empathy and compassion.
This presentation illustrates how the work WeChi has done in developing an Empathy Machine aligns with the Asoka Foundation's efforts to incorporate empathy in to early stage education.
How to start a movement in our modern connected society. Discover key principles and fundaments of making shifts happens by connecting people with purpose.
David C Winegar Psychological Safety for PerformanceDavid Winegar
Slides from my webinar on wanted.jobs on how to build psychological safety environments to drive higher performance. Includes neuroscience insights that provide insights into how to better connect people and develop a culture of inclusivity, respect and high trust which results in JOY @ Work.
This is a preview of Absolute-North and David C. Winegar's Psychological Safety for Performance Organizational Toolkit available from absolute-north.com beginning in July of 2021.
Donna Messer Using Social And Traditional Networking To Land Your Dream JobTorontoJobs.ca
This workshop teaches networking skills to help land one's dream job. It covers using social media like LinkedIn effectively, getting visibility, making profitable connections, and thinking laterally. The workshop emphasizes communicating, connecting, and cooperating with others to achieve goals and find opportunities.
Using Social Networking & Traditional Networking to Land your Dream JobTorontoJobs.ca
This workshop teaches networking skills to help land one's dream job. It covers using social media like LinkedIn effectively, getting visibility, making profitable connections, and thinking laterally. The workshop emphasizes communicating, connecting, and cooperating with others to achieve goals and find opportunities.
Presenters:
Jessica Barnes, Smashing Ideas, Creative Director
Anna Ho, Smashing Ideas, Senior Strategiest
Teaching complex behavioral techniques through mobile applications has been around for years, yet few make a positive and lasting impact on the lives of the end-users. The creative and strategic minds behind Mindful PowersTM - a kid-first, holistic approach to building social-emotional learning through the power of play - will walk you through the intricate details of taking skills-based methodologies, such as Mindfulness and Acceptance Commitment Therapy, and the practical application of them in an inclusive and accessible digital experience that helps children build healthier relationships with life, stress, and anxiety.
The document discusses building compassionate relationships and communities. It emphasizes listening without judgment, asking open-ended questions, remembering names, following up regularly, and introducing people in mutually beneficial ways. The goal is to help people become their best selves by developing empathy, gratitude, and thoughtful diversity of perspectives through community.
Creating Kick-Ass Users: Principles for Effective OnboardingStefanie Andersen
Onboarding is a critical phase of the user's journey, but the first-time user experience is often neglected during the design process. This presentation draws on principles from game design and instructional design to explain how to make products more engaging and easier to learn.
Developing Your Leaders’ Emotional Intelligence to Improve Organizational Per...BizLibrary
In this webinar, you will learn how EQ, emotional intelligence, serves as the building block for professional success. It’s not a building block that’s isolated to a few professions or job roles. It’s just about as universal as a success principle can be.
EQ, however, is widely misunderstood as something people either have or don’t have.
Join us for this webinar and get started with a development plan for your leaders, managers and key employees to help improve EQ across your organization.
EQ can be learned, developed and improved. It’s a critically important core business skill, and as you see your employees reach higher levels of mastery, you will see higher levels of performance across a broad spectrum of business skills and professional skills.
Appreciative Inquiry (AI) is a strengths-based approach to organizational change that focuses on identifying what works well and envisioning positive potential. It involves four phases - Discovery, Dream, Design, and Destiny. In the Discovery phase, AI seeks to understand an organization's core strengths and values by asking questions about past successes. The Dream phase involves envisioning positive potential and possibilities for the future. Design and Destiny focus on co-creating innovative plans and realizing the envisioned future state. The key principles of AI are that what we focus on becomes our reality, and positive dialogue can accelerate beneficial change by nurturing hope and building on strengths.
Appreciative Inquiry (AI) is a strengths-based approach to organizational change that focuses on identifying what works well and envisioning positive potential. It involves four phases - Discovery, Dream, Design, and Destiny. In the Discovery phase, AI seeks to understand an organization's core strengths and values by asking questions about past successes. The Dream phase involves envisioning a preferred future. Design develops innovative strategies and plans to realize that vision. Destiny implements those plans to accelerate change and realize an organization's dreams. The core assumption of AI is that what we focus on becomes our reality, so focusing on strengths nurtures positive change.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
7. “What can we do to mix it up?”
Joe English, Intel Corp.
Creative Director-Experiential Marketing
“You CAN move your
audience. Experiences
create emotional
connection.”