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Education Clouds:
 Field of Digital Dreams?




     Dr. Gigi Johnson
     Maremel Institute
Distance Education: Long Paths




KUHT . "Dr. Richard I. Evans." June 8, 1953. University of Houston Digital Library.
<http://digital.lib.uh.edu/u?/p15195coll38,195>
31% of US Higher Education Students
                 Learning Online
                                    US Higher Education Students
                               25
          Students, Millions



                               20
                               15                            Enrollment
                               10
                               5                             At least 1 Online
                                                             Course
                               0
                                    2007
                                    2002
                                    2003
                                    2004
                                    2005
                                    2006

                                    2008
                                    2009
                                    2010

More than 6 million students in the U.S. took at
least one online course in 2010
Sources: Allen & Seaman, 2011; National Center for Education Statistics, 2010
Time- and Place-Shifted Education

                                Shifting
Shifting                                       Shifting
             Shifting          Time and
 Time:                                        Time and
              Place:             Place:
Capturing                                       Place:
              Video           Replaying
  and                                          Portable
            Learning at            on
Learning                                      Learning
              Home             Demand
Remotely                                     Everywhere
                              via Internet




                          4
Impact of the Cloud on Education


 Breaking time and space barriers

 Local + Exclusive =
 Historical Barriers to Entry
Now: Two-Way and Ubiquitous
• Cloud-Based Expansions
  – Ease of Entry
  – Commoditized Systems
  – BYOD as expected norm with browser based
    engagement or simple downloads
• Limits: Program entry and cost, not time
  and place
• 2012: Explosion of MOOCs
All on YouTube? New Curators

Expansion by New Experts and
Communities
Changing to Mass Economics


 Student pays Tuition
    and Books with
 heavy investment in    Freemium or Affiliate
  upfront costs and     Models – Big Data or
  limited resources     Media Consumption
                              Model
2012 – Blistering MOOC Pace

• Udacity -- >1MM students
• Coursera – 1.4MM students
• EdX – >300,000 students
• Stanford’s Venture Lab + Others
• LMS Entry: Blackboard
  CouseSuites, Canvas Network
• For pay: Udemy and many others
MOOC and Educational “Singles” as
  Freemium Cloud-based Media




                                    10
Content Licensing – Fragmented
• OER – big movement for Open Educational
  Resources – no marketplace for licensing
• MOOCs -- Production costs w/o revenue model
• BIG brand dumping

Blur of Publishing and Licensing
• Books coming the other way – Publishers trying to
  lock schools into full packages of print and content
  delivery
• Role of books and copyrighted materials in MOOCs
  – upside of the Freemium Model?
Maremel’s Areas of Excitement
Creative Industries Educational Exchange
• Revenue sharing marketplace
• Expanding options for direct licensing vs.
  open source

Co-learning Concepts
• Peeragogy.org
• Abundance of learning tools
• Live/Local Groups in MOOCs
Investments in Educational Cloud
• Only 1% of VC and private equity investments in
  education vs. 9% of GDP (Source: GSV)
• Upswing in Private Investments
                           140


• Incubator, Startup, and Conferences Growing
                           120


                           100


                            80


                            60


                            40


                            20


                             0
Education: Pushed Between
       Infrastructure:
       K-12 Common Core Testing
       L&D Professional Development
       Higher Ed Complex System Delivery
       Student Support
       Resulting Mergers
       Private Equity Investment




              Consumer:
              Everywhere Education
              Reduced Barriers to Entry to new Providers
              Reduced Cost of Course Production
              Cloud-Boosted Startups
Winners/Losers

• Community Colleges – building friction
  while possible content benefits
    – MOOCs Banned in Minnesota
•   Local expensive colleges
•   Blackboard – challenged and benefiting?
•   Apple – device and publishing
•   ???
Challenges: Album to Singles
•   Evidence
                         Identity: Teacher/Student
•   Identity
•   Mobile                  Mobile

•   Privacy                  Privacy

•   Control                  Ownership/Curation/Quality of IP
•   Ownership/Curation/Quality Market(s)
                            Fragmented
•   Power of institutions
                             Power of Incumbent Institutions
Dr. Gigi Johnson
Maremel Institute
@maremel

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Education Clouds: Cloud Computing West 2012 Conference

  • 1. Education Clouds: Field of Digital Dreams? Dr. Gigi Johnson Maremel Institute
  • 2. Distance Education: Long Paths KUHT . "Dr. Richard I. Evans." June 8, 1953. University of Houston Digital Library. <http://digital.lib.uh.edu/u?/p15195coll38,195>
  • 3. 31% of US Higher Education Students Learning Online US Higher Education Students 25 Students, Millions 20 15 Enrollment 10 5 At least 1 Online Course 0 2007 2002 2003 2004 2005 2006 2008 2009 2010 More than 6 million students in the U.S. took at least one online course in 2010 Sources: Allen & Seaman, 2011; National Center for Education Statistics, 2010
  • 4. Time- and Place-Shifted Education Shifting Shifting Shifting Shifting Time and Time: Time and Place: Place: Capturing Place: Video Replaying and Portable Learning at on Learning Learning Home Demand Remotely Everywhere via Internet 4
  • 5. Impact of the Cloud on Education Breaking time and space barriers Local + Exclusive = Historical Barriers to Entry
  • 6. Now: Two-Way and Ubiquitous • Cloud-Based Expansions – Ease of Entry – Commoditized Systems – BYOD as expected norm with browser based engagement or simple downloads • Limits: Program entry and cost, not time and place • 2012: Explosion of MOOCs
  • 7. All on YouTube? New Curators Expansion by New Experts and Communities
  • 8. Changing to Mass Economics Student pays Tuition and Books with heavy investment in Freemium or Affiliate upfront costs and Models – Big Data or limited resources Media Consumption Model
  • 9. 2012 – Blistering MOOC Pace • Udacity -- >1MM students • Coursera – 1.4MM students • EdX – >300,000 students • Stanford’s Venture Lab + Others • LMS Entry: Blackboard CouseSuites, Canvas Network • For pay: Udemy and many others
  • 10. MOOC and Educational “Singles” as Freemium Cloud-based Media 10
  • 11. Content Licensing – Fragmented • OER – big movement for Open Educational Resources – no marketplace for licensing • MOOCs -- Production costs w/o revenue model • BIG brand dumping Blur of Publishing and Licensing • Books coming the other way – Publishers trying to lock schools into full packages of print and content delivery • Role of books and copyrighted materials in MOOCs – upside of the Freemium Model?
  • 12. Maremel’s Areas of Excitement Creative Industries Educational Exchange • Revenue sharing marketplace • Expanding options for direct licensing vs. open source Co-learning Concepts • Peeragogy.org • Abundance of learning tools • Live/Local Groups in MOOCs
  • 13. Investments in Educational Cloud • Only 1% of VC and private equity investments in education vs. 9% of GDP (Source: GSV) • Upswing in Private Investments 140 • Incubator, Startup, and Conferences Growing 120 100 80 60 40 20 0
  • 14. Education: Pushed Between Infrastructure: K-12 Common Core Testing L&D Professional Development Higher Ed Complex System Delivery Student Support Resulting Mergers Private Equity Investment Consumer: Everywhere Education Reduced Barriers to Entry to new Providers Reduced Cost of Course Production Cloud-Boosted Startups
  • 15. Winners/Losers • Community Colleges – building friction while possible content benefits – MOOCs Banned in Minnesota • Local expensive colleges • Blackboard – challenged and benefiting? • Apple – device and publishing • ???
  • 16. Challenges: Album to Singles • Evidence Identity: Teacher/Student • Identity • Mobile Mobile • Privacy Privacy • Control Ownership/Curation/Quality of IP • Ownership/Curation/Quality Market(s) Fragmented • Power of institutions Power of Incumbent Institutions
  • 17. Dr. Gigi Johnson Maremel Institute @maremel