Join Gigi Johnson and the UCLA Center for Music Innovation in our session on Surviving the Shift: Rethinking Music and Data at SXSW 2015, in Austin, TX, at 2 pm on March 20. More information: http://schedule.sxsw.com/2015/events/event_MP41431

1. Gigi Johnson, EdDGigi Johnson, EdD
UCLA Center for Music InnovationUCLA Center for Music Innovation1
SURVIVINSURVIVIN
G THEG THE
SHIFTSHIFT
Rethinking
MUSIC AND
DATA

2. 2
We now create for a
connected world
Source: Facebook

3. 3
Surviving Innovative Disruption: Rethinking
“Owning” Music
Nielsen/Soundscan

4. 4
Bigger US Shifts YTD 2014
Nielsen/Soundscan

5. CONNECTED
INNOVATION
(MASSIVE)
SYSTEMIC CHANGE

6. 13
We Have Arrived…At???
Flickr/jgoge123 cc 2.0

7. 21
DATA now Drives Connected Value
Flickr/notbrucelee

8. 22
Digital Drivers
Reconnect Time and Place with Data

9. 23

10. Shifting Who/How Pays around Data and
ability to RENT vs. “Own”

11. 27
New Aggregators:New Aggregators:
“No” Inventory“No” Inventory
CostCost
““
Wired, October 2004Wired, October 2004

12. 30
Techmeme: Social
graph vs. Interest
graph – The Age of
Relevance
30
Shifting Powers: Information,
Recommendation, and/or Relevance

13. Time & Place: Data Recrafts
Assumptions Around “Local” Content
• Local: New media based on filters and data
• Heatmaps for digital listening and decision-making
• Search-based hyper-local advertising and apps
• Mobile beacons for concerts?
• New business combinations? Local creation? Local
social tools/conversations?

14. New Ecosystems:
Integrating Re-Aggregators

15. The 3 A’s + F – Core to New Data
Ecosystems

16. SURVIVING
THE SHIFT
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