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Music 2020: Changing the Future - SXSW 2016 Panel Picker
The document discusses the future landscape of the music industry, exploring various drivers of change such as technological advancements and evolving consumer behaviors. It questions how artists and companies can adapt and thrive amidst these shifts, emphasizing the need for innovation and collaboration. Additionally, it invites engagement from the community through a panel at SXSW and provides contact information for further inquiries.
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Music 2020: Changing the Future - SXSW 2016 Panel Picker
- 1. Music 20/20 How canwe see clearly down the road? Flickr/Bruce McKay cc 2.0
- 2. CHANGE THE FUTURE Howcan we get 20/20 vision about possible futures in music and set our sights on the directions of desired change? Flickr/joceykinghorn cc 2.0
- 3. Silos of Streaming Forces ofChange Music 2000 & 2010 Music 2015 & 2016 Music 2020 Sharing Economy/ SaaS Smartphones & Geolocation Digital Oligopolies Changing Live Events Global Seismic Shifts Customer as Data Product
- 4. Rethinking How We Innovate What doesit mean to Create and Collaborate in the Future? Speed of change by Platform-based innovation Pivoting Complex rights flows Detangling the silos Personal data as fuel – selling behavior Fans as Product Flickr/familymwr cc 2.0
- 5. Drivers of Change Whatare the main drivers taking us into the music worlds of 2020? How can we understand the social, political, technological, and economic forces? How are Values changing? Human Systems Possible Futures Interactions Values Social Tech Economic Political 2020 Drivers 2020 2020
- 6. Core Challenges toExplore What can my company or artist do to thrive in 2020? What skills and capacities need to change? Who will be "winning" and how do we work with them? What will an Artist’s Life be like? Flickr/joceykinghorn cc 2.0
- 7. How can weimpact these possible futures? Are they Given Can we together Shift Direction? Flickr/familymwr cc 2.0
- 8. Vote in theSXSW Panel Picker Find us at http://panelpicker.sxsw.com Email questions to gigi.johnson@ucla.edu at the UCLA Center for Music Innovation
Editor's Notes
- #2 We are fighting across blogs and trade press, a looking down the road perhaps six months. We’re throwing around selective data, but are light on the Big Picture(s) or the drivers that are taking us to uncertain futures. This panel will get hip-deep in statistics, trends, and future scenarios. We won’t agree and we aren’t forecasting — specifically. We’ll explore about how time, place, data, connectivity, rights politics, live events, and other elements may change the way we create, collaborate, share, and live off of music revenue streams — and how we can change the future.
- #3 Music in 2020? Explore possible 2020 scenarios and trends driving how we will create, collaborate, share, and live off of music revenue streams — and how we can change the future.
- #6 What are the main drivers taking us into the music world of 2020? How can we understand the social, political, technological, and economic forces?
- #7 What can my company or artist due to thrive in 2020? What skills and capacities need to change? Who will be "winning" and how do we work with them?
- #8 Can we impact these possible futures that we'll be discussing?