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Tech Tools for Music Industry Teaching and Exploration

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Gigi Johnson
Gigi Johnson

At 2017's Music Business Association in Nashville, Gigi Johnson from UCLA's Herb Alpert School of Music shared this starting group of tech tools that both teachers and students can use to explore what is happening in the digital world of music. This is just an introductory list of free or inexpensive tools to get people started. More extensive tools can be found via the Center's website and podcast: http://innovation.schoolofmusic.ucla.edu.

Education
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Tech Tools: Using Digital Tools for Music Industry Teaching and Student/Industry Exploration Gigi Johnson, UCLA Music http://bit.ly/tech-tools-5-17
Goal: Explore Outside the Classroom
Flickr/Gonzalo Baeza Reality: Connecting Outside the Classroom • Research Tools • Career Search Tools • Classroom Digital Automation Tools
Source: explain xkcd
First, The Googleplex
Social Media Data Tools to Get You Started • Google Trends • Google Analytics • Google Keyword Planner • Facebook Ad Tools • Lynda.com (learning to learn) • SimilarWeb – web site analysis • Next Big Sound • Audiense (was SocialBro) • Chartmetric.io – playlist analysis
Google Trends
Google Analytics
Google Keyword Planner
Facebook Ad Tools
Lynda.com
Search.Creativecommons.org Search via Creative Commons for adaptable assets
SimilarWeb – Chrome Tool
SimilarWeb – Traffic Sources
SimilarWeb – Social Network Sources
Next Big Sound: Gender/Twitter
NBS: Twitter Mentions by Geography
Chartmetric.io
Influencer Analysis: Hype Machine Hype Machine Influential Blogs hypem.com
Audiense (Twitter influencers)
Student Java Coding Project
Jobscan.co – match ATS
Skill Matching Details
Indeed.com/jobtrends
LinkedIn + University
Word clouds: https://worditout.com/word- cloud/create
Automate Classroom • Diigo – Chrome tool, link sharing, embedding in LMS
Groups with Class: Links or Jobs
Embedded Article or Job Lists
Canva.com
Prezi – expand presentations/storytelling
Dimensional Storytelling
And More
Flickr/Gonzalo Baeza Extended Reach: Connect and Gather Outside the Classroom
Gigi.johnson@ucla.edu @musicinnovUCLA http://bit.ly/tech-tools-5-17

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