Branding in education involves creating a name, symbol, or logo that differentiates a school and sums up its attributes like history and reputation. Effective branding requires a clearly defined value set, building relationships, responsibility, and differentiation while balancing commercialization and nobility. The brand building process includes analyzing student enrollment patterns, strengths, weaknesses, opportunities, and threats. It also involves understanding the environment, identifying assisting factors, delivering on promises, and evaluating achievements. Lessons from successful branded schools show staying connected to alumni, using media and interactive websites, exchange programs, guest faculty, and hosting inter-school events help boost a school's brand.

1. BRAND-BUILDING PROCESS FOR
SCHOOLS TODAY
NATURE, RELEVANCE AND TECHNIQUES
HARVINDER BATRA
 Meaning and Need for Branding in Education
 Nature of Branding
 Brand Building Process
 Practices of few branded schools

2. Meaning and Relevance of Branding
• Creation of a name, symbol or logo
• Summing of attributes (institution’s name,
history, reputation and environment) to create
impression
• Differentiating oneself for competitive edge
• More than just a popularity exercise

3. Nature of Branding
The Delicate Balance Involved
• Clearly defined value set
• Building relationships
• Responsibility
• Differentiation
Commercialisation versus Nobility

4. Brand Building Process
Steps and Evaluation
• Sketching enrolment behavior
• SWOT Analysis
• Understanding the environment
• Indentifying assisting factors
• Delivering the promised
• Evaluating achievement
Always deliver what you promise

5. Lessons Learnt
Experiences of few branded Schools
• Staying connected with Alumni
• News reports and/or use of Media
• Good, interactive website and Presence on
Social Media
• Exchange Programs
• Good guest faculty
• Hosting and participation in inter-school events
• Good academia and co-curricular

6. “All branding efforts should be backed by
honest delivery in terms of student
development which shall in turn boost the
branding efforts being undertaken.”
Conclusion