Robins School of Business Branding Project
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A group presentation outlining a potential rebranding strategy for the Robins School of Business to help connect with prospective students, current students, faculty, and alumni.
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"A study of digital marketing services" -summer internship project
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
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Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
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Here are the key methods of social media marketing:
- Social networks - Reaching customers through popular social networks like Facebook, Twitter, LinkedIn, Instagram, etc. and engaging with them.
- Blogging - Creating a company blog to share useful information, thought leadership and build trust with customers over time.
- Video marketing - Using videos on YouTube, Facebook, Instagram to tell brand stories in an engaging visual format.
- Podcasting - Creating audio shows to share expertise on specific topics to attract loyal listeners.
- Social sharing/referrals - Encouraging customers to share brand content or recommend the company to others.
- Influencer marketing - Partnering with popular influencers/personalities in
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Project report on- "A study of digital marketing services"
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Project Report on Digital Media Marketing
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Impact of Branding on consumer buying behaviour
The document discusses research on the impact of branding on consumer buying behavior. It lists researchers and examines literature on factors like price, quality, country of origin, and advertising that influence consumers' preferences for international versus local brands. The research was conducted in Mandi Bahauddin, Pakistan through a survey of 200 consumers. It tests hypotheses about how various brand attributes affect purchase decisions and finds that quality and price most strongly guide behavior, while ad campaigns and social status play a nominal role.
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"A study of digital marketing services" -summer internship project
"A study of digital marketing services" -summer internship project
Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services"
Project report on_consumer_behaviour_regarding_various_branded_shoes
Project report on_consumer_behaviour_regarding_various_branded_shoes
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The document outlines 7 essential steps for effective talent development:
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3. Engage in performance and potential discussions to assess employees and identify development needs.
4. Provide career roadmaps to help employees understand how to contribute at different career stages.
5. Focus conversations on building future cultural and technical skills through identifying gaps.
6. Understand the different avenues for development including on-the-job learning, education, and life experiences.
7. Intentionally plan
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Test - CareerWorks intro presentation
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LKResume2016
Lia Koulalis has over 10 years of experience in regional sales management for USA TODAY, where she exceeded sales goals and increased circulation numbers and footprint in the education and hospitality markets. She has a proven track record of strong sales, customer management, and staff development. Koulalis also has experience as a K-12 educator focused on reading and ESL.
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Counselor conference ESB presentation 12_6_2018
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Cmu Accounts
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2. A marketing plan for a textbook company to increase website traffic and sales by researching students' book-buying decisions.
3. Developing a tagline for an organization through research, surveys, interviews and focus groups.
4. Determining understanding and motivations around school choice through research, surveys and interviews.
It provides details on the objectives and methods for each project and calls for student involvement through activities like surveys, interviews and focus groups.
YE VISION Jan 2016
American Implement, Inc. is honored to sponsor and support Youth Entrepreneurs, Western KS. I'm privileged to work with our talented YE Team.
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Professional development session cdpi fall 2010 conf
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"But What are Your PLC's Talking About?"
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Professional Growth and Employee Engagement (Part 1)
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原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
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The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
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• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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Robins School of Business Branding Project
- 1. ROBINS SCHOOL OF BUSINESS BRANDING PROJECT Anna Galian, Keiko Hoen, Sean Mohan, Matt Rosenthal
- 2. Introduction Why do you study at the Robins School of Business? Why study anywhere else?
- 3. Current Situation: Key RSB Stakeholders Current Students Prospective Students Professors Alumni Employers
- 4. Current Situation: SWOT Analysis Strengths • Students feel strong connection to professors • Strong academic reputation • Small class sizes, no teacher’s assistants Weaknesses • Weak connection to alumni & employers • No unique brand • Lack of clear differentiation from competition Opportunities • Develop unique RSB brand to differentiate from competition • Improve connection with alumni and employers Threats • Competitors with clear brand may attract target students • Chosen branding may not reach or resonate with all stakeholders
- 5. Problem Statement The Robins School of Business does not currently have a unique, clear brand identity “A brand ideal of improving people’s lives is the only sustainable way to recruit, unite, and inspire all the people a business touches” – Jim Stengel A strong brand identity can help differentiate RSB from its competitors, and help RSB communicate this difference to key stakeholders
- 6. Research Design Focus Group - Strength of Association - Five fundamental human values & RSB - 8 current RSB students Survey - Focused on 2 specific brand ideals and RSB - 55 responses from current RSB students Creative Brief - Single brand ideal - Key insights from research - Developed message
- 7. How do you identify yourself to the following people? 0 5 10 15 20 25 30 35 40 45 50 UR RSB
- 9. Decision Criteria Resonate Resonate with current students Authenticity Message that is both authentic and reflective Differentiate Undergraduate business schools Robins School of Business students What makes the program and its students unique Applicability Stakeholder groups Unified message Speaking to various stakeholder groups effectively
- 10. DECISION MATRIX Evoking Pride Enabling Connection Impacting Society Eliciting Joy Inspiring Exploration Differentiate Resonate Applicable to stakeholders
- 11. ENABLING CONNECTION Among all undergraduate business schools Robins School of Business stands alone as the only program that connects bright, motivated students and professors with real-world experience to ensure students achieve success inside and outside the classroom. DISCOVER. CONNECT. SUCCEED Brand Mantra: Positioning: Connecting to: Professors, students, alumni and recruiters
- 13. 3 months • Cycle out existing publications • Collaborate with consulting team 6 months • Launch branding campaign 12 months • Monitor and Evaluate • Make adjustments if necessary IMPLEMENTATION
- 14. Lack of awareness Adapt communication channels Message doesn’t resonate Reevaluation and investigate possibilities Copyright infringement Negotiate or “cease and desist” Research Issues Expand research and modifications in campaign RISKS AND CONTIGENCIES
- 16. QUESTIONS?
Editor's Notes
- Prospective students looking for a top-tier business education Professors with real-world experience seeking a high-quality academic environment Alumni looking to maintain a connection with the RSB and its current students Employers seeking undergraduate business students with exemplary analytic skills and real-world applicable experience
- The red here outline the decision criteria where we
- Brand associations Stakeholders? Connections to professors were the most valuable – yet connections to alumni and other high-caliber students as well Relationships go above and beyond Door – office hours and the doors always being open Anyone can go up to the door but only will your RSB education allow you to unlock the door to connect with faculty and students
- Broad to keep a unified message and applicable to all stakeholders We can add text to the ad that will tailor to each stakeholder Kept logo as is – b/c people are proud of both and there is no significance of pride between the two – logo now is accurate representation Depending on the base ad