The document summarizes a video production bootcamp presentation about the rise of online video and how organizations can leverage video content. It notes that online video now accounts for over 50% of internet traffic and that Facebook reached 1 billion users in 2012. The presentation outlines key aspects of a video strategy such as shooting, editing, and distributing video and suggests maximizing efforts by getting organized. Examples shown include a Skype multiplication competition and video links from The Fessenden School's website.

1. www.edsocialmedia.com
Video Production
Bootcamp
The Fessenden School
April 25, 2012
Sponsored by:

2. www.edsocialmedia.com
Quick Show of Hands -
what is your job title?
posted a video on Facebook or Youtube?
edited a video with iMovie or the like?

3. When technology becomes technically boring, it
becomes socially interesting. - Clay Shirky
POPTECH

4. 1995 2005 2006 2010
justin.tv
Lenz v. Universal Music Corp
closed source open source
WHIPPLEHILL

5. US broadband penetration
grew to 88.82% in March 2008.
Figure 1: Web Connection Speed Trends - Home Users (US)
Source: Nielsen//NetRatings

7. + Inexpensive Non-linear
Video Editing
and others ...

10. A Perfect Storm
- Abundance Bandwidth
- Proliferation of Video Cameras
- Non-linear Editing for everyone
- Devices like AppleTVs, iPads, etc.
WHIPPLEHILL

11. Online Video Now More than 50% of Internet Traffic
Proportion of Total U.S. Internet Traffic
Source: Limelight Networks
© 2010 Brightcove, Inc. All Rights Reserved.
4

13. Cognitive Surplus in the 80’s

14. 1 Billion Users this August (2012)

17. Okay, so
now what ?

18. If we’re going to
maximize, we must
get organized!

19. 1. Shooting 2. Editing 3. Distributing
Video Video Video
Who? Who? Where?
What? What? (Strategy)
Where?
When?
- Students - Communication - Admission
- Teachers - Students - Alumni
- Coaches - Faculty - Parents
- Parents - Outsource? - Faculty
- Professionals?
- Your Website
- Youtube
- Facebook

21. The Reaction

23. Skype Multiplication Competition

28. S
RK
O
E TW
N
L
A
CI
SO
http://manyeyes.alphaworks.ibm.com/manyeyes/

40. Going "Mental" with the Mentalist

45. </presentation>

48. Let's Go Fly a Kite
https://www.fessenden.org/podium/default.aspx?
t=52562&a=125239&f=1026517&play=1

49. The Champion
https://www.fessenden.org/podium/default.aspx?
t=52562&a=207229&play=1