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Finding Your Voice
   in Social Media




    Travis Warren, WhippleHill, Inc.
IA
              ED
         IP
    IK
W
                     “Social media is the combination of
                       p...
IA
              ED
         IP
    IK
W



                     of words, pictures and
                         videos to...
N   G
               NI
           M EA
      ED
 H AR
S
N   G
               NI
           M EA
      ED
 H AR
S
N   G
               NI
           M EA
      ED
 H AR
S
N   G
               NI
           M EA
      ED
 H AR
S
N    G
             NI
           EA
  How many people participated our site?
  H AR
       ED
         M

 S

           ...
Content + Comments
 = Shared Meaning
WHIPPLEHILL
CONTENT
          WHIPPLEHILL
WHIPPLEHILL
WHIPPLEHILL
Traffic Rankings Oct 2009
   RANK   WEB SITE        SITE TYPE        COUNTRY/COMPANY

    1     google.com      Portal/Sear...
worcester academy -site:worcesteracademy.org
craiglist
Student

  Teacher
                         Alumni



Parent
                      Head of School




                    ...
Words    Video




Photos   Audio
Words



flickr.com/switchmorgan
wikis        commenting         micro-blogging     listservs

  blogging            social bookmarking         forums
WHIPPLEHILL
Photos

     flickr.com/multiget
Archives




           flickr.com/proctorarchives
What is the most popular
 camera on the web?
flickr/stillframe
Video


flickr.com/smilebig01
flickr/daniel_manning
Audio



flickr.com/splorp
How will
 school
websites
change ?




            WHIPPLEHILL
Social
Media     Your
         Website
Useful Patterns and
how to exploit them                    !
1. Empower you community
2. Create conversations
3. Personali...
</presentation>




                  WHIPPLEHILL
All Rights Reserved
flickr.com/splorp
http://creativecommons.org/about/
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EdSocialMedia Keynote

  1. 1. Finding Your Voice in Social Media Travis Warren, WhippleHill, Inc.
  2. 2. IA ED IP IK W “Social media is the combination of people gathering together using technology that allows for the sharing of words, pictures and videos to create engagement and and the opportunity for shared meaning” 96.229.37.254 (talk) 20:37, 4 April 2009
  3. 3. IA ED IP IK W of words, pictures and videos to create engagement and and the opportunity for shared meaning”
  4. 4. N G NI M EA ED H AR S
  5. 5. N G NI M EA ED H AR S
  6. 6. N G NI M EA ED H AR S
  7. 7. N G NI M EA ED H AR S
  8. 8. N G NI EA How many people participated our site? H AR ED M S 50 38 25 13 0 8 08 08 08 08 09 09 09 9 09 9 00 00 00 20 20 20 20 20 20 20 20 r2 2 r2 n g ct c b ril ne st er Ap be De Ju Au Fe Ap gu O ob Ju m Au ct ce O De Source: Proctor Academy/Chuck’s Corner Commnets (April 2008 - March 2009)
  9. 9. Content + Comments = Shared Meaning
  10. 10. WHIPPLEHILL
  11. 11. CONTENT WHIPPLEHILL
  12. 12. WHIPPLEHILL
  13. 13. WHIPPLEHILL
  14. 14. Traffic Rankings Oct 2009 RANK WEB SITE SITE TYPE COUNTRY/COMPANY 1 google.com Portal/Search Google 2 facebook.com Social Network USA 3 yahoo.com Portal/Search USA 4 youtube.com Social Network Google 5 live.com Portal/Search Microsoft 6 wikipedia.org Encyclopedia USA 7 blogger.com Blogging Google 8 msn.com Portal/Search Microsoft 9 Baidu.com Social Network China 10 Yahoo! Portal/Search Japan 20
  15. 15. worcester academy -site:worcesteracademy.org
  16. 16. craiglist
  17. 17. Student Teacher Alumni Parent Head of School WHIPPLEHILL
  18. 18. Words Video Photos Audio
  19. 19. Words flickr.com/switchmorgan
  20. 20. wikis commenting micro-blogging listservs blogging social bookmarking forums
  21. 21. WHIPPLEHILL
  22. 22. Photos flickr.com/multiget
  23. 23. Archives flickr.com/proctorarchives
  24. 24. What is the most popular camera on the web?
  25. 25. flickr/stillframe
  26. 26. Video flickr.com/smilebig01
  27. 27. flickr/daniel_manning
  28. 28. Audio flickr.com/splorp
  29. 29. How will school websites change ? WHIPPLEHILL
  30. 30. Social Media Your Website
  31. 31. Useful Patterns and how to exploit them ! 1. Empower you community 2. Create conversations 3. Personalize 4.Use established paradigms 5. Enable multiple touch points (like iphone) 6.Open up and do less Art of Letting Go - Sören Stamer
  32. 32. </presentation> WHIPPLEHILL
  33. 33. All Rights Reserved
  34. 34. flickr.com/splorp
  35. 35. http://creativecommons.org/about/

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