Why Social Networks Matter

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Why Social Networks Matter

  1. 1. Why SocialNetworks Matter? Travis Warren, W H I P P L E H I L L Thursday, September 13 9:00 - 10:00
  2. 2. FLICKR / STUCKINCUSTOMS
  3. 3. That said.
  4. 4. Markets were Markets FLICKR/MARCP_DMOZ
  5. 5. Market-leaders FLICKR/ROOTOLOGY
  6. 6. Industrial Interruption FLICKR/LAWRENCE_EVIL
  7. 7. Business is shipping FLICKR/LORDFERGUSON
  8. 8. Power swung sodecisively to thesupply side thatmarket became averb: something you do to customers. WHIPPLEHILL
  9. 9. “One problem: there is no demand formessages. The customer doesn’t want to hearfrom business, thank you very much. Themessage that gets broadcast to you, me, and therest of the earth’s population has nothing to dowith me in particular. It’s worse than noise. It’san interruption. It’s the Anti-Conversation.
  10. 10. That’s the awful truth about marketing. Itbroadcasts messages to people who don’t wantto listen. Every advertisement, press release,publicity stunt, and giveaway engineered by aMarketing department is colored by the factthat it’s going to a public that doesn’t ask tohear it.”
  11. 11. Networked Markets
  12. 12. FLICKR / MARCP_DMOZ Markets were Markets
  13. 13. What wouldAmazon do?
  14. 14. 40302010 0 13-17 18-24 25-34 35-44 45-54 55+ 2004 1994 1984 1974 1973 - DEMOGRAPHIC SWEET SPOT
  15. 15. +1 -1
  16. 16. +1 -1+1
  17. 17. +1+1
  18. 18. 2010 Green Lantern

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