Why Students Heart Facebook

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UBC Town Hall 2007 presentation workshop. See blog for text of speech. http://tinyurl.com/27aa8l

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Why Students Heart Facebook

  1. 1. Creative Expression and Social Networking in a Digital Culture: Why Students ♥ Facebook (and why you should too!) Phillip Jeffrey UBC e-strategy Town Hall 2007 June 21, 2007
  2. 2. Structure of Presentation What is Facebook? How do Students Use it? Strategies in an Educational Environment Privacy -- Expectations and Reality Photo by flickr user thowi © 2007 Phillip Jeffrey
  3. 3. Act 1: What is Facebook? “I’m here to build something for the long term. Anything else is a distraction.” - Mark Zuckerberg © 2007 Phillip Jeffrey
  4. 4. thefacebook Screenshot by flickr user Brian “DoctaBu” Moore © 2007 Phillip Jeffrey
  5. 5. Facebook Features © 2007 Phillip Jeffrey
  6. 6. Wall and Groups Features © 2007 Phillip Jeffrey
  7. 7. Minifeed screenshot by Flickr user jessamyn © 2007 Phillip Jeffrey
  8. 8. News Feed © 2007 Phillip Jeffrey
  9. 9. News Feed Preferences Screenshot by Flickr user Jacob Bøtter © 2007 Phillip Jeffrey
  10. 10. Facebook - By the Numbers Over 24 million users 3% weekly growth since 2007 60% log in each day 6 million photos uploaded daily (no limit, friends view) Mashup by Flickr user jjessalo © 2007 Phillip Jeffrey
  11. 11. Act 2: How do Students Use it? The great thing about this website is that it is grounded in physical communites that exist in real life” – Mark Zuckerberg Green College © 2007 Phillip Jeffrey
  12. 12. Green College Group “it’s a way for incoming residents to start feeling like they’re part of the community before they get here” – Mika McKinnon – creator © 2007 Phillip Jeffrey
  13. 13. Administrator – Group Member Access © 2007 Phillip Jeffrey
  14. 14. Administrator – Group Editing © 2007 Phillip Jeffrey
  15. 15. Green College Group © 2007 Phillip Jeffrey
  16. 16. Green College Wall © 2007 Phillip Jeffrey
  17. 17. Great Canadian Wish List © 2007 Phillip Jeffrey
  18. 18. The Power of Digital Advocacy © 2007 Phillip Jeffrey
  19. 19. Aquatic Centre Group News © 2007 Phillip Jeffrey
  20. 20. UBC Class of 2011 Groups © 2007 Phillip Jeffrey
  21. 21. UBC Class of 2011 Group © 2007 Phillip Jeffrey
  22. 22. UBC Groups on Facebook © 2007 Phillip Jeffrey
  23. 23. UBC Marketplace © 2007 Phillip Jeffrey
  24. 24. Virginia Tech Memorial Page © 2007 Phillip Jeffrey
  25. 25. Canadian Virginia Tech Tribute © 2007 Phillip Jeffrey
  26. 26. Birthday Greetings © 2007 Phillip Jeffrey
  27. 27. Gift Giving – Like a digital hug © 2007 Phillip Jeffrey
  28. 28. News Feed © 2007 Phillip Jeffrey
  29. 29. Status Updates © 2007 Phillip Jeffrey
  30. 30. Knowledge is Mobile Photo courtesy of Flickr user Daniele Muscetta © 2007 Phillip Jeffrey
  31. 31. Act 3: How do I know you? © 2007 Phillip Jeffrey
  32. 32. UBC Birdcoop © 2007 Phillip Jeffrey
  33. 33. EDGE Lab -- Dalhousie © 2007 Phillip Jeffrey
  34. 34. Crossett Library – Bennington College Screenshot courtesy of Flickr user librarianmer © 2007 Phillip Jeffrey
  35. 35. LFS Learning Centre Grand Opening © 2007 Phillip Jeffrey
  36. 36. Internet Research (AoIR 8.0) Group © 2007 Phillip Jeffrey
  37. 37. Internet Research (AoIR 8.0) Wiki © 2007 Phillip Jeffrey
  38. 38. Notes © 2007 Phillip Jeffrey
  39. 39. Importing Blog Entries – Blank Note © 2007 Phillip Jeffrey
  40. 40. UBC Flyer Ads -- Event © 2007 Phillip Jeffrey
  41. 41. Shared Information Spaces Photo courtesy of Flickr user tsmyther © 2007 Phillip Jeffrey
  42. 42. Creating a Profile © 2007 Phillip Jeffrey
  43. 43. Digital Identities Photo courtesy of Flickr user *watershed* © 2007 Phillip Jeffrey
  44. 44. Terms of Use © 2007 Phillip Jeffrey
  45. 45. Final Act: Privacy Overview © 2007 Phillip Jeffrey
  46. 46. News Feed Privacy © 2007 Phillip Jeffrey
  47. 47. Tagging in Facebook -- Photos © 2007 Phillip Jeffrey
  48. 48. Blocking Stalkers and Limiting Profiles Photo by Flickr user Bizzy Girl © 2007 Phillip Jeffrey
  49. 49. Digital Natives & Digital Immigrants Photo courtesy of Flickr user Shapeshift Photo courtesy of Flickr User Laura Mary © 2007 Phillip Jeffrey
  50. 50. Thanks for Coming – Any Questions? Photo by Flickr user fatal Cleopatra Phillip Jeffrey fadetoplay.com phillipj@ece.ubc.ca Thanks to Cyprien Lomas and Duncan McHugh from The Learning Centre for podcasting this talk © 2007 Phillip Jeffrey

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