ACIS - Blogging to Communicate


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Travis Warren

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ACIS - Blogging to Communicate

  1. 1. Blogging Basics Travis Warren WhippleHill
  2. 2. What is a blog?- a website or part of a website- regular entries- reverse chronological order- readers leave comments- real simple syndication (rss) WHIPPLEHILL
  3. 3. Types of blogs?- Personal blogs- Organizational blogs- By genre (i.e. travel, class or project)- By media type (i.e. photo or video. aka vlog)- By device (i.e. mobile or microblog) WHIPPLEHILL
  4. 4. The atom is a basic unit of matter that consists of a dense, central nucleus surrounded by a cloud of negatively charged electrons. WHIPPLEHILL
  5. 5. WWW landing pagesBLOG WHIPPLEHILL
  6. 6. Blogs are a micro publishing platform.
  7. 7. External WWW Information SystemsInternal
  8. 8. External WWW Information Systems Blogs YouTubeInternal Facebook Producers
  9. 9. Free Blogging Platforms1. 2. & .org3. 4.
  10. 10. Types of blogs?- Personal blogs- Organizational blog- By Genre (i.e. travel, class or project)- By Media type (i.e. photo or video. aka vlog)- By Device (i.e. mobile or microblog) WHIPPLEHILL
  11. 11. Personal Blogs WHIPPLEHILL
  12. 12. PE RS O N“Blogging is free, it doesn’t matter if anyone ALreads it. What matters is the humility thatcomes from writing it. What matters is themeta-cognition of thinking about what you’regoing to say” - Seth Godin.
  13. 13. PE RS O N“Blogging is free, it doesn’t matter if anyone ALreads it. What matters is the humility thatcomes from writing it. What matters is themeta-cognition of thinking about what you’regoing to say” - Seth Godin.
  14. 14.
  15. 15.
  16. 16. Organizational Blogs WHIPPLEHILL
  17. 17. AL N IO AT IZ AN RGO
  18. 18. College blogs tell it like it isSchools ask students to give applicants a real account of campus lifeMIT sophomore Lulu Liu, who keeps a blog for theschools admissions office, cooked dinner in a dormitory kitchen inCambridge.By Marcella Bombardieri, Globe Staff | April 16, 2007She stopped showing up for most of her classes, pulled frequent all-nighters, and overslept exams. Worse, writes MIT sophomore Lulu Liu on her blog,she skipped meals, growing skinny and sick.Yet she still earned As and Bs."If it pleases you to lock yourself in your room -- except to sneak out late at night in a trench coat to turn in your problem sets -- . . . youll find goodcompany here," Liu wrote.Liu writes about her college experiences in as much excruciating detail as she wishes -- for $10 an hour, courtesy of the Massachusetts Institute ofTechnologys admissions office. Uncensored blogs by Liu, nine other students, and four admissions and financial aid officers are the first thing that visitorsto the admissions website see.
  19. 19. O RG AN IZ AT IO N AL
  20. 20.
  21. 21. O RG AN IZ AT IO N AL
  22. 22. AL N IO AT IZ AN RGO
  23. 23. Blogging
  24. 24. • Chuck’s Corners are written to specifically reinforce key nostalgic themes• Provide transparency and authenticity through frequency• Share the blog if the topic highlights an alum or their specific interest. Engage!• Learn alumni interests from comments and use for future stewardship
  25. 25. 2000-2010
  26. 26. Posts per year1701531361191028568513417 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
  27. 27. =
  28. 28. WHAT PEOPLE ARE SAYING ... 5/23/2003 at 1:26:46 PM - OLIN POTTER AS A MEMBER OF CLASS OF 43 I12/3/2002 at 1:00:00 AM - TOO COMPLETED A ROW BOAT OFDavid Goodsell WHAT LOOKS TO BE THE SAME:I never knew this piece of history about my STEAM BENT OAK RIBS WITHfather. I am so amazed that he did such a EDGE-NAILED PLANKS (TOUGH TOwonderful thing so many years ago. Wow TRIM TO SHAPE) IT HAD A LITTLEhow exciting to see this happening. To all SKEG, FLOATED WELL BUT WAS Athe students at Proctor I commend you on BIT TIPPY. COULD PROBABLY FINDyour fine work. You are true Gentlemen A PHOTO OF IT IN USE IF THERE ISand Ladies. Keep sailing!!!!!!! Ahoy There ANY INTEREST. OLIN POTTERMates David E Goodsell Ft Worth, Texas 3/9/2003 at 1:00:00 AM - Nancy (Heywood) Boileau It was so nice to turn over the boat to where it was built by my cousin Fred Goodsell. It makes our hearts warm to know this was the right thing to do for our lost families. We hope to see the little boat on our swing through New England this coming Fall. Paul & Nancy Boileau Burlington, Vermont
  29. 29. WHAT PEOPLE ARE SAYING ... 5/24/2003 at 11:33:34 PM - Alfred Goodsell I received the invite from Lou and if it was5/24/2003 at 8:43:45 PM - in my power to be there I would, howeverRuth & Rex McVay my thoughts are with you at Proctor onHow wonderful of all of you to restore the 14th, Olin I know that you will beAlfred Goodsells little boat and to honor there so you can speak for me . Thosehim by bringing the "Little Boat Home "on were some of the Happiest days of myyour reunion. We all wish his health would life being a part of the student body atallow him to be there-his spirit will be I am Proctor with the teachers Roland {PETE}sure of that. We are very proud of him and Burbank and his wife Connie, Lee Henry,happy for him to be able to hear about this Bill Holts, Lyle Farrell , and Capt. Roundshonor. Thank you Procter. Sincerely Alfed in the Shop. I wouldnt give the memoriesGoodsells sister and brother in-law. up for the world, and I am so happy to be a part of the Proctor History. 11/16/2007 at 7:40:36 PM - Connie Cauchon Thanks for making my father a real piece of history. He has always been a special person to me but this makes him more special than ever. Thanks again for restoring his Little Boat.
  30. 30. WHAT PEOPLE ARE SAYING ... 1/17/2010 at 5:02:22 PM - Alice Martin wonderful article, wonderful young man...from his completely unbiased grandparents! 1/17/2010 at 4:53:01 PM - Deborah Wessells Nice article about a wonderful young man (my great nephew).
  31. 31. Showdon’ tTell
  32. 32. Genre BlogsClassrooms, Travel, Programs WHIPPLEHILL
  35. 35. Micro-Blogging
  36. 36. “Ambient Awareness”“Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
  37. 37. Sociologists have long found that “weak ties”greatly expand your ability to solve problems.“Brave New World of Digital Intimacy”, Clive Thompson WHIPPLEHILL
  38. 38. 3 ways your school can use Twitter : Single User Twitter List #Search Set up a twitter account Controlled number of Search for tweetseither with the school’s name people to tweet on referring to your school,(i.e. @proctoracademy) or an behalf of your school, get display results on youridentifiable figure within the constituents to follow website. Encourage the school (ie. Head of School) your “twitter list” conversation. WHIPPLEHILL
  39. 39. Podcasting
  40. 40. • Allows an auditory experience - almost like being there!• Embed podcast into customized stewardship push pages• Assembly, Musical Performances, Sports Awards and/or Student Speeches• Provide live stream of: Assembly, Music Performances, Athletic Games, Reunion, Graduation.• Include podcasts in other mediums: Chuck’s Corner, Facebook, Twitter and the website.
  41. 41. flickr/chuckbwill
  42. 42. What does it look like ?
  43. 43. is this Participation?
  44. 44. annual monthly viewssessions pages visits hits unique daily monthly impressions
  45. 45. is viewing your site participating? 12,000 Total 9,000 6,000 Unique 3,000 0 07 07 07 07 07 07 07 07 07 07 07 08 08 20 20 20 20 20 20 20 20 20 20 20 20 20 1 1 r1 1 1 l1 1 1 1 1 1 1 1 b ar ay n g p ct v c n b Ju Ap No De Ju Ja Au Fe Se Fe O M MSource: Eagle Hill School (August 2007 - February 2008) OMNITURE
  46. 46. The goal today is engagement
  47. 47. comment = engagement. = WHIPPLEHILL
  48. 48. comment = engagement. 50 38 25 13 0 8 08 08 08 08 9 09 09 09 9 9 00 0 00 00 20 20 20 20 20 20 20 20 r2 r2 r2 n g ct c b ril ne st Ap e be De Ju Au Fe Ap gu O ob Ju m Au ct ce O DeSource: Proctor Academy/Chuck’s Corner Commnets (April 2008 - December 2009)
  49. 49. Student Teacher AlumParent Head of SchoolParent Candidateof Alum WHIPPLEHILL
  50. 50. </presentation>
  51. 51. Best Practices For Posting• Practice Accessibility  • Don’t play too safe • Use Paragraphs  • Use pictures and videos • Using Headings  • Keep writing • Use HTML  • Save your posts • Spell Check and Proof  •• Think before you post • Write about what you like • Write frequently • Don’t use too much slang • Dont hide your emotions • Consider your readers • Make use of comments • Worry about blog design later