Making social media work for you in project management using video for a project briefing/ create a linked in profile by John Chapman Tuesday 7th July 2015

1. ProgM
The Programme Management Specific
Interest Group
John Chapman, Programme Director
www.TouchstoneFMS.co.uk

2. John Chapman
TouchstoneFMS
1 Triton Square, London,
Next door to Euston Tower

3. John Chapman
5 minute walk to Regents Park

4. 1. What are Social Media?
2. The Conversation Prism
3. The APM BoK meets Social Media
4. Why visual content is important
5. A workshop: Video Recording and Speaking
to Camera
6. Questions
Agenda

5. Social media are computer-
mediated tools that allow people to
create, share or exchange
information, ideas, and pictures /
videos in virtual
communities and networks.
What are social media?
https://en.wikipedia.org/wiki/Social_media

6. … social media depend on mobile and web-
based technologies to create highly interactive
platforms through which individuals and
communities share, co-create, discuss, and
modify user-generated content.
What are social media?
https://en.wikipedia.org/wiki/Social_media

7. They introduce substantial and pervasive
changes to communication between businesses,
organizations, communities, and individuals
What are social media?
https://en.wikipedia.org/wiki/Social_media

8. Social media differ from traditional or industrial
media in many ways, including quality, reach,
frequency, usability, immediacy and
permanence.
What are social media?
https://en.wikipedia.org/wiki/Social_media

9. Social media operates in a dialogic transmission
system, (many sources to many receivers).
This is in contrast to traditional media that
operates under a monologic transmission model
(one source to many receivers).
What are social media?
https://en.wikipedia.org/wiki/Social_media

10. 10

11. 1. Context
2. People
3. Delivery
4. Interfaces
The APM BoK Meets Social Media

12.  Setting up & maintaining a Wiki
 Running a discussion forum
 How to run live cast
 How to record videos (Internal & External
use)
The APM BoK Meets Social Media: Skills

13.  How to prepare blogs (audio, video, written)
– Audio blogs : have you tried to record
yourself?
 How to Tweet
– Text, text & pictures, text & videos?
 How to use Vine
The APM BoK Meets Social Media: Skills

14.  LinkedIn
– Profile
– Share an Update
– Publish a post
– How do your skills & experience relate to your
peers?
The APM BoK Meets Social Media: Skills

15. Mobile Phone & Video
http://www.videomaker.com/article/15083-smartphone-
cinematography?utm_source=enews&utm_medium=email&utm_content=article1_2014_fri_11_21&utm_campaign=traffic

16. Mobile phone : Nokia 1020

17. Accessories to consider
Tripod to hold
the phone
A phone holder to
screw onto the tripod

18. Suggested reading
You're On!: How to Develop
Great Media Skills for TV,
Radio and the Internet
ISBN-10: 1845282558
ISBN-13: 978-1845282554
Alec Sabin

19. Suggested reading
Your Voice and How to Use it:
The classic guide to speaking
with confidence
ISBN-10: 0863698263
ISBN-13: 978-0863698262
Cicely Berry O.B.E

20. Preparing for Recording: Appearance
 Standing or seated?
 Hair looking tidy
 Tie straight
 Shirt is looking tidy, flat and not creased
 If wearing a jacket then tie is flat
 Smile is fresh – no spinach in teeth
 No shaving cuts!
Remember: This is a visual medium. Once on the
internet it is there to be replayed over and over again

21. Preparing for Recording: Warm Up
Vocal warm up – you need to speak clearly
 You See Oz
 Fat Lazy Cat
 The boy hit the ball with the bat
 Bob got the job before he left on his trip
 A big black bug bit a big black dog on his big black nose!
 Seven slick slimey snakes slowly sliding southward
Note: Feel the face stretching

22. Preparing for Recording: Location
 Where are you going to record?
 Is it quiet?
 What is behind you?
 Does it look like a business?
 Is it a blank wall?

23. Preparing for Recording: Speaking to Camera
 Look up or at camera
 Wait three seconds at start then speak
 Watch the news: the news reader does not jump in &
start speaking immediately
 Wait three seconds at end after finishing speaking and
smile – always smile!
 No deviation, hesitation or repetition
 No autocue

24. a. Project Status Briefing
b. Personal Introduction – for LinkedIn
c. Video Blog (on a particular subject)
d. Preparing for a Project Activity (e.g.
system design)
Examples

25. Create your own project briefing / personal
introduction
Subjects to consider:
a. Project Status report
b. Personal Introduction – for LinkedIn
c. Video Blog
d. Preparing for a project event
Split into groups
Your turn

26.  Who is going to speak?
 Who is the camera operator?
Roles

27.  Introduce yourself
– Name & Role
 Make a few key points e.g.
– Project stages & time-lines
– Personal experience
 Closing statement
Keep it to 1 minute
What are you going to say?
Prepare a script

28. Windows Movie Maker

29.  Remove Unwanted start & end points
 Add in Music (remember copyright)
 Add in Title & Captions
 Save Movie Project
 Save Movie (to MP4 or .wmv)
Windows Movie Maker

30. 30
An individual site to share knowledge and promote ourselves
http://www.youtube.com/user/theprogrammedirector
Social Media Landscape: Sharing & Publishing

31. 5 Dimensions Link
 Breadth (Body of Knowledge: concepts, terms & activities that
make up a professional domain including publications & articles)
 Publications
 YouTube Site
 Blogs
 Depth (Competence framework – knowledge & experience under
technical, behavioural & contextual domains)
 Education on
 How to create a video blog
 How to setup a YouTube site
 Accountability (Delivery of services to ProgM / APM members &
SIG communications)
 As shown

32. A challenge
http://en.wikipedia.org/wiki/Vine_%28service%29
Vine is a short-form video sharing
service. It was founded in June
2012, a and microblogging
website Twitter acquired it in
October 2012, just before its
official launch.
The service lets users record and
edit up to six-second-long looping
video clips and revine, or share
others' posts with followers

33. A challenge
 You have 6 seconds to get your point across
 Can you do it?

34. John Chapman
Programme Director
Touchstone
1 Triton Square, London, NW1 3DX, UK
www.TouchstoneFMS.co.uk
http://uk.linkedin.com/in/chapmanjs