The document describes three advertising pieces created by Zoe Woodbridge: 1) A bus stop advert featuring layered footprints on an image of Big Ben with a gradient effect. 2) A magazine advert made using a screenshot font on a homemade newspaper wrapped around a real newspaper with lighting effects drawing attention to a question. 3) A billboard advert made by removing references to Google from a screenshot and replacing them, adding lighting effects to highlight a documentary question on the altered image placed on a black background.

1. Supporting Pieces By Zoe Woodbridge

2. BUS STOP ADVERT

3. I started with a picture of Big Ben for my bus stop advert. I cut footprints out of website logos using the cookie cutter tool. This gave me a number of different layers to put onto the picture of Big Ben.

4. I dragged one of the footprint layers onto the picture of Big Ben.

5. I then resized the footprint once I had placed it onto the Big Ben picture.

6. I then turned the footprint slightly on the layer and repeated these steps with the other footprint layers to make it look like the footprints were walking.

7. After repeating this process several times, I selected all of the layers and then changed the gradient of all of the pictures, changing the angle of the gradient with the ‘gradient fill’ box.

8. I chose the appropriate gradient colour which was black to white. I then changed the ‘smoothness’ of the gradient changing how much I wanted to be darker and how much I wanted to be lighter. Once this was finished, I added text and the piece was finished.

9. MAGAZINE ADVERT

10. To get the font for the title of my newspaper, I used dafont.com. As my Mac would not download the font, I took a screen shot of the font.

11. I then placed this picture onto the top of the newspaper article I had started to make. To make this, I simply used publisher and wrote a news story splitting the different sections using a line tool. I then inserted an emblem from Google.

12. I printed this newspaper out and wrapped it around a real newspaper so that it looked more realistic. I then edited the lighting effects of the photo in Adobe by going to render in the filter menu.

13. I then tried the ‘Omni’ lighting effect as this would bring focus and attention to the main question in the article.

14. I then dragged the circle of where this lighting effect will go using the picture to the left hand side. I adjusted the negative and positive lighting of the photograph in order to make all of the detail in the paper clear.

15. BILLBOARD ADVERT

16. To make the billboard advert, I took a screen shot of the Google home page.

17. I opened this screen shot in Adobe Photoshop and started to take out everything that had the word ‘Google’ in it using the ‘rubber’ tool. I also took out the blue links below the search bar to replace them with my own. I replaced the ‘Google’ poster with the ‘Government’ writing that I had already made on word.

18. Once I had finished this, I put the picture full screen onto and took a picture of it. After this was done, I put the picture into Adobe Photoshop and again went to lighting effects under ‘render’ in the’ filter’ menu.

19. As the’Omni’ lighting effect had proved effective in my magazine advert I used it again.

20. Again, I moved the circle on the picture on the right to where I wanted the main focus of the documentary question to be. I then changed the negative and positive lighting of the picture to make it clear. Once I had done this, I put the picture onto a black background, adding the details of when and where to see the documentary in larger text by the side to make it stand out more.

21. End Pieces

22. These are my final supporting pieces