The document outlines 8 stages in creating a newspaper advert from video footage. It involves selecting a main image, duplicating layers and using selection tools to extract elements, adding additional images, and extracting elements using vector masks and gradients. Images are combined on layers and shapes, logos, and text are added. Contrast is adjusted to complete the advert while maintaining a channel 4 theme.

2. STAGE 1: SELECTING A MAIN IMAGE
Firstly, selected our main image for the
newspaper advert by going through our
footage and screen-shotting a clip.

3. STAGE 2: DUPLICATING LAYERS AND MAGIC
WAND TOOL
We then made a duplicate layer of the image and
used the magic wand tool to cut out the garage so that
we could edit footage onto it, without ruining the rest
of the image.

4. STAGE THREE: ADDING ANOTHER IMAGE
We then added another image which was also a screenshot from our footage.

5. STAGE FOUR: EXTRACTING IMAGES, VECTOR
MASK AND GRADIENT TOOL
From this larger image, the magic wand tool was used to
extract two images and then we used a vector mask on each
and a gradient tool to give them a faded effect to make it look
like they were part of the graffiti.

6. STAGE FIVE: PUT THE IMAGES TOGETHER
We then put the extracted images onto the image that we
cropped out before and then linked them to the layer (garage).

7. STAGE 6: ADDED EDITED/EXTRACTED IMAGES
TO THE MAIN IMAGE
We then added the garage back to the main layer in
the exact same place that it was in the first time, but
obviously placed it over the top of the first later; in
order to see the edited layer.

8. STAGE 7: ADDING SHAPES AND THE
CHANNEL LOGO
After adding the background image, we added in a channel 4
logo (maintain the channel 4 advert theme) and blended it into
the image using hard light) in order to still see some of the
background image behind it. Also, we used the shape tool to
add in black rectangles to go behind the text to make in stand
out and maintain the channel four poster advert theme.

9. STAGE 8: ADDING TEXT, ALTERING THE
CONTRAST AND FINISHING THE ADVERT
The font we used is walkway because it’s easy to read
and tries to stick to the channel 4 formal theme, altered
the contrast by making it higher in order to prevent the
advert looking dull but not too much to make it seem
unrealistic.