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Assignment, Essay
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INTRODUCTION
The purpose of this assignment is to provide an analysis for Common
Ground, one of the best-run-non-profit organizations for homeless problem in
New York City, which is discussed in the case study. In particular, its spin-off
organization, Community Solutions, has been paid a lot of attention with its
revenue model. Accordingly, the organization of this assignment is structured into
three main parts. The first part aims to make an overview about the firm,
including its products and services, its awards/achievements, its success factors
and how organization changes the way to homelessness, etc. The second part
discusses about general environment segments and elements in each segment and
forces and factors in each forces to identify opportunities and threats for the firm,
along with internal factors to identify strengths and weaknesses of the firm. Last
but not least, the final part will propose a suitable strategy for the firm, as well as
some necessary solutions to implement strategy chosen.

Assignment, Essay
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I. OVERVIEW ABOUT THE ORGANIZATION
1.1 The mission/vision
Common Ground (now namely Breaking Ground) provides exceptional
supportive and affordable housing to home less as shelters with private, safe
and affordable apartments linked with health mental care. In particular, they
has mission to:
 Provide a variety of homelessness solutions and work with each
person to determine what is best for them (permanent or transitional
housing).
 Meet people “where they are” - both literally and figuratively
through conducting psychiatric evaluation and sending a native
outreach worker.
 Construct beautiful spaces and offering life-enriching workshops
and social events to foster strong, vibrant communities within the
buildings
Accordingly, their vision is to attain both high long-term stability rates and a
strong sense of trust in the communities in which they work. Furthermore, they
also hope to have an excellent reputation among those still living on the streets
who know of others who were once in their same predicament and are today in
housing because of Breaking Ground. Of course, they expects to contribute in
reducing the number of homeless with cost-effective.
1.2 The products/services
The products/ services are listed in the followings:
 Supportive housing with low-cost, well-designed, affordable
housing units

Assignment, Essay
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 Supportive services in healthcare and job consultation.
 Consulting services in housing and employment
How to produce the products and services:
 Use innovative financing strategies and historic restoration to
revitalize buildings and neighborhoods.
 Outreach program: interview, consult homeless people. Persuade
them to use supportive housing.
1.3The awards/ achievements
Common Ground has been consistently recognized as one of the best-run-
non-profit organizations in the US. It has also received:
 The Fast Company/ Monitor Group Social Capitalist Award
 The Rudy Bruner Award for Urban Excellence
 The Peter Drucker Award for Non-Profit Innovation
 The World Habitat Award for Non-Profit Innovation
 The Building And Social Housing Foundation
1.4The success factors
From the case study, it can be seen that a variety of factors contributing in
Common Ground’s success in the below:
 High education knowledge and her own personal experiences of the
founder, Rosanne Haggerty.
 The government and social organization supports in both financial
and human resources.
 Directly get most useful information from homeless people (out-
reach program).

Assignment, Essay
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 Good efficiency to make change of its plan, and develop new
strategy to support it (vulnerable index).
 Good training program and human resource from team contributing
in success efficiently (services, healthcare, job training).
1.5Competitors
Supportive – housing organizations, such as:
 Corporation for Supportive Housing
 Section 8 Housing
 Carrfour Supportive Housing
 Urban Pathways
 Unique People Services
 Center for Urban Community Services
 Housing & Services, Inc.
 The Renaissance Collaborative
Some other supportive groups, such as:
 Ali Forney Center
 Bowery Mission
 BronxWorks
 Coalition for the Homeless
 The Doe Fund
 New York city Rescue Mission
 Partnership for the Homeless
 Picture the Homeless
1.6 Customers

Assignment, Essay
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The organization prioritizes individuals who historically were perceived as
unreachable and “unhouseable”: those who have lived on the streets for years,
who have the most debilitating mental and physical health conditions, and/or who
have suffered significant adversity that contributed to their homelessness. They
also strives to prevent new instances of homelessness by providing affordable
housing to working New Yorkers who earn significantly less than the Area
Median Income, who are often living paycheck to paycheck.
Their customer segments includes:
 Chronically Homeless
 Low-income working Adults
 Youth Aging Out of Foster Care
 Veterans
 Seniors
 HIV/AIDS
 Mentally III
1.7Annual income
As a non-profit organization, the annual income of Common Ground comes
from the funding of charity, government subsidy and financial groups such as
banks. Recently, the launch of Community Solutions is considered as the revenue
model for the organization to expand further.
The funders’ choices are often influenced by personal relationships or the
emotional appeal of the mission rather than by organizational performance.
People will give millions of dollars to their alma maters without requiring clear
evidence of performance. Yet they may stop funding organizations delivering
demonstrable results when their personal interests shift, a phenomenon called
donor fatigue.

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REFERENCES
http://govthub.com/posts/26/how-can-we-expand-section-8-housing.aspx
http://www.breakingground.org/
http://www.breakingground.org/mission-model/why-common-ground-
works/#.WcYi_Mb-vIU
https://en.wikipedia.org/wiki/Breaking_Ground#Street_to_Home
https://www.theatlantic.com/business/archive/2016/01/homelessness-new-york-
city/422289/
https://www.timeout.com/newyork/things-to-do/where-to-volunteer-homelessness

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