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[object Object],[object Object],Session Two: How do organizations pursue social enterprise? Social Enterprise: Expanding Philanthropy's Boundaries (II)
How could we pursue Social Enterprise? Please have questions ready for the panel โ€“ your participation helps us! Reviewing terms and legal forms Examples of success Panel Discussion
Social Enterprise:  an organization or venture that achieves its primary social or environmental mission using business methods. ,[object Object]
Social Enterprise is  not : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Entities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Success ,[object Object]
Two local social enterprises are here to tell their stories: ,[object Object],[object Object]
TROSA provides services to over 300 residents daily: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TROSA is  free  to residents, thanks to social enterprise: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These businesses are all related to TROSA โ€™s mission While not all of these training programs provide direct revenue, they all teach residents valuable skills. Every resident contributes to TROSA โ€™s success every day.
The Redwoods Group โ€“ A unique business model ,[object Object],[object Object],[object Object],[object Object]
How the Redwoods Group sees the world ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Redwoods Group impact ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A view on philanthropy from a social enterprise ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Growth Philanthropist ,[object Object],[object Object]
What attracts growth philanthropists? ,[object Object],[object Object],[object Object],[object Object],[object Object]
4 lessons learned in running a social enterprise  ,[object Object],[object Object],[object Object],[object Object]
ย 
4 lessons learned in running a social enterprise  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 lessons learned in running a social enterprise  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 lessons learned in running a social enterprise  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Panel Discussion:  Questions? Comments? Ideas? ,[object Object],Discussion time!
Additional Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jeff Stern http://www.jeffstern.org  will have links to this presentation on slideshare plus my email, twitter, etc.  Email me at TROSA using jstern@trosainc.org or see http://www.trosainc.org Thanks for your time today. If you want to get in touch: Marty Martin, JD MPA Martin Law Firm, Counsel for Nonprofit, Tax-exempt and Social Enterprise Organizations [email_address] www.martinlegalhelp.com Blog: thenonprofitmentor.com Dan Moore The Redwoods Group  Chief Marketing Officer  [email_address] http://www.redwoodsgroup.com/ Blog:  http://blog.redwoodsgroup.com/ The Redwoods Group โ€“ Serve Others
Really?  No more questions? In that case, we have some slides that talk about the business planning process for social enterprise in nonprofitsโ€ฆ
Developing an enterprise is a process Exploration Planning Design & Development Implementation 2 months 4 months 6 months 12 months ,[object Object],[object Object],[object Object],[object Object],Phase 4
Phase 1 - Exploration Four Areas for Risk/Reward Analysis Operational + Business tools utilized beyond SE  + Enhances strategic thinking + Increases efficiency and agility - Management & staff attention split - Increases organizational complexity - New systems may be required +/- New staff may need to be hired Cultural + Fosters innovation and new ideas + Market orientation improves focus on costs, client needs and results. - Board and staff may be alienated by business culture (may leave)  - Resistance to change may kill SE +/- Tension of  โ€œoldโ€ versus โ€œnewโ€ Mission + Leverage core strengths in service of both mission and margin + New programming opportunities - Reputation could be compromised - Risk of mission drift from core social impact activities to enterprise  +/- Potential impact on clients Financial + Diversifies revenue streams  + Leverages existing assets  + Creates unrestricted funds  - Potential to lose money  - Start-up costs often high - Opportunity cost  +/- Current funder reactions?
Phase 2 โ€“ Design and Development First, Identify Your Assetsโ€ฆ Brainstorm first โ€“ feasibility comes later! People :  Who works for the organization? Who volunteers? Who do they know? Who is your audience? Who are your stakeholders? What special relationships to you have that might be valuable? Skills :  What skills/expertise has the organization developed? What reputational assets have you built? Skills of individual people identified above? What programs are in demand? What content have you developed? Events you โ€™ve planned? Tangible Assets/Facilities :  What buildings do you own? Program-related equipment? Real estate? Patents or other intellectual property? Other tangible assets that you have access to?
Now that you โ€™ve listed assetsโ€ฆwhich are marketable? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 3 โ€“ Feasibility Assessment From your list of assets, choose the 3 best ideas
Determine feasibility before creating a business plan
Resources and tools for analysis are plentiful ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Phase 4 โ€“ Business Plan The business plan is your roadmap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be sure to include milestones!
Are we ready to launch a social enterprise? 3 Readiness Factors

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Social enterprise for afp conference session two final

  • 1.
  • 2. How could we pursue Social Enterprise? Please have questions ready for the panel โ€“ your participation helps us! Reviewing terms and legal forms Examples of success Panel Discussion
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. These businesses are all related to TROSA โ€™s mission While not all of these training programs provide direct revenue, they all teach residents valuable skills. Every resident contributes to TROSA โ€™s success every day.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. ย 
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Jeff Stern http://www.jeffstern.org will have links to this presentation on slideshare plus my email, twitter, etc. Email me at TROSA using jstern@trosainc.org or see http://www.trosainc.org Thanks for your time today. If you want to get in touch: Marty Martin, JD MPA Martin Law Firm, Counsel for Nonprofit, Tax-exempt and Social Enterprise Organizations [email_address] www.martinlegalhelp.com Blog: thenonprofitmentor.com Dan Moore The Redwoods Group Chief Marketing Officer [email_address] http://www.redwoodsgroup.com/ Blog: http://blog.redwoodsgroup.com/ The Redwoods Group โ€“ Serve Others
  • 25. Really? No more questions? In that case, we have some slides that talk about the business planning process for social enterprise in nonprofitsโ€ฆ
  • 26.
  • 27. Phase 1 - Exploration Four Areas for Risk/Reward Analysis Operational + Business tools utilized beyond SE + Enhances strategic thinking + Increases efficiency and agility - Management & staff attention split - Increases organizational complexity - New systems may be required +/- New staff may need to be hired Cultural + Fosters innovation and new ideas + Market orientation improves focus on costs, client needs and results. - Board and staff may be alienated by business culture (may leave) - Resistance to change may kill SE +/- Tension of โ€œoldโ€ versus โ€œnewโ€ Mission + Leverage core strengths in service of both mission and margin + New programming opportunities - Reputation could be compromised - Risk of mission drift from core social impact activities to enterprise +/- Potential impact on clients Financial + Diversifies revenue streams + Leverages existing assets + Creates unrestricted funds - Potential to lose money - Start-up costs often high - Opportunity cost +/- Current funder reactions?
  • 28. Phase 2 โ€“ Design and Development First, Identify Your Assetsโ€ฆ Brainstorm first โ€“ feasibility comes later! People : Who works for the organization? Who volunteers? Who do they know? Who is your audience? Who are your stakeholders? What special relationships to you have that might be valuable? Skills : What skills/expertise has the organization developed? What reputational assets have you built? Skills of individual people identified above? What programs are in demand? What content have you developed? Events you โ€™ve planned? Tangible Assets/Facilities : What buildings do you own? Program-related equipment? Real estate? Patents or other intellectual property? Other tangible assets that you have access to?
  • 29.
  • 30. Phase 3 โ€“ Feasibility Assessment From your list of assets, choose the 3 best ideas
  • 31. Determine feasibility before creating a business plan
  • 32.
  • 33.
  • 34. Are we ready to launch a social enterprise? 3 Readiness Factors

Editor's Notes

  1. This presentation is based on slides from a class given by Social Enterprise Network of the Triangle (SENT โ€“ http://www.se-triangle.org) through Duke โ€™s Certificate Program in Nonprofit Management. That 4-hour class has been condensed into a one-hour presentation for this talk. Prior slides were put together by Suzanne Steffens Smith, Ruth Peebles and Agnes Vishnevkin. Much credit for the quality in this presentation goes to them โ€“ all errors and omissions I claim as my own.
  2. Dan can talk about the focus on mission Dan can talk about the struggle and trade-offs Dan can talk about success and longevity
  3. Caterpillar in Peru. The groupโ€™s biggest concern was access to health. Cat gave them equipment only on loan to extend roads to give access to healthcare (get to he town within 1 day instead of 6 to get to the clinic). Folks were dying walking circuitous routes to get to the clinic. IT wasnโ€™t a complex solution requiring technology and pharmaceuticals. It was simply getting to the clinic fast enough.
  4. Limit the use of debt Make mission-consistent investments Collaborate with mission partners Including other Ys, other agencies