Infographics are highly effective for engaging consumers as they are more visually appealing than plain text, leading to increased shares and site traffic. A significant portion of online content shared consists of images, with specific demographics showing a higher propensity to share visual data. The document emphasizes the importance of infographics in digital communication and marketing, highlighting their visual impact and user engagement statistics.

1. VISUAL.
WHY USe INFOGRAPHICS?HUMANS ARE VISUAL DATA OUR BRAINS
Getsmoresharesandincreasessitetraffic.
Is more engaging than plain text.
Makes sight-reading easy.
of online consumers
have shared
content in the
past month.
of overall content
shared in the
past month
was pictures.
Women are
36%
more likely to
repost images
than men.
Half
of female
internet users
repost images.
71% 43%
90%
of information transmitted
to the brain is visual.
60%
of people are
visual learners.
process images
60,000
times faster
than text.
SEARCH INTEREST
Average worldwide interest in infographics
over time, based on Google searches
SEARCH TOPICS
Top 50 searches containing “infographic”
54%CREATORs
adult internet users who post
original photos or videos online
46%Curators
adult internet users who share
others’ photos and videos
54%
46%
20
40
60
2009 2010 2011 2012 2013 2014
SOCIAL SHARING
62%of internet
users have either
created or curated
visual content.
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Consumers share nearly
images every
of every
second
5,000
day.
VISUAL PLATFORMS
Percent of online adults using social media
71%
21%
17%
Posts with photos
generate up to
180%
more engagement
than those without.
TOP REGIONS
To search for “infographic”
1. Singapore
2. South Korea
3. Philippines
4. South Africa
5. United States
To search for “infographics”
1. Singapore
2. Philippines
3. South Africa
4. New Zealand
5. India
How to make
infographics
Specific types
and topics
Social media
infographics
General interest
35%
27%
24%
14%
food
coffee
education
apple
water
cloud
music
SOURCES: Pew Research Internet Project , Google Trends, Forbes, Healthcare Communication, MarketingCharts.com,
BillionDollarGraphics.com, Management Information Systems Research Center, Thermopylae Sciences + Technology
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