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Similar to Eden cc mat - social media course 2 Facebook for biz jun 15, 2011
Similar to Eden cc mat - social media course 2 Facebook for biz jun 15, 2011 (20)
Eden cc mat - social media course 2 Facebook for biz jun 15, 2011
- 1. Social Media for Business Series
Course 2: Facebook For Business
June 15, 2011
Kirk Tramble
- 2. Facebook Facts
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC
- 3. Facebook Facts
250 million mobile Facebook
users
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC
- 4. Facebook Facts
250 million mobile Facebook
users
150 million Facebook users
in US
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC
- 5. Facebook Facts
250 million mobile Facebook
users
150 million Facebook users
in US
351,000 Facebook Check-Ins
to Los Angeles International
Airport
Source: Social Bakers
2 © 2011 Kirk Tramble Kizata LLC
- 6. Social Media For Business Series
Date Title
May 25 Social Media for Business Overview
June 15 Facebook for Business
July 27 Website and Blog for Business
Aug 24 Social Media for Business - Photos and Video
Sept 28 Twitter for Business
Oct 26 LinkedIn for Business
Nov 16 Social Places for Business
3 © 2011 Kirk Tramble Kizata LLC
- 7. Agenda
Social Media Definition and Business Strategy Framework
Why Facebook for Business?
How is Facebook Organized?
What is a Facebook Page?
What is a Facebook Place?
How To Create a Facebook Page for Business
What are Facebook Deals?
How To Setup a Facebook Deal
Deal Promotion
Questions
4 © 2011 Kirk Tramble Kizata LLC
- 8. Social media are media for social
interaction, using highly accessible and
scalable communication techniques. Social
media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.
- Wikipedia
5 © 2011 Kizata LLC
- 9. Strategic Framework: Hub and Spoke
A FEW POTENTIAL OBJECTIVES:
Provide Information Facebook
Build Customer Loyalty
Identify New Leads Flickr
Provide Customer Support
Twitter
APPROACH
Hub
Determine the key objectives.
Determine the best hub
Determine the best spokes
YouTube
Use spokes to drive visits to hub LinkedIn
6 © 2011 Kirk Tramble Kizata LLC
- 10. Why Facebook for Business?
Reach
600+ million registered Facebook users
Word-of-mouth
Facebook makes sharing personal endorsements easy
Dialog
Facebook enables a conversation
Interesting and Fun
Pictures, video, games, discussions, deals and more.
7 © 2011 Kirk Tramble Kizata LLC
- 14. What is a Facebook Page?
Facebook Pages are special
pages for organizations,
businesses, celebrities, and
bands to broadcast
information to people who
choose to connect with
them
Similar to profiles, but for
entities.
You can create and manage
a Facebook Page for your
organization from your
personal account.
9 © 2011 Kirk Tramble Kizata LLC
- 15. What is a Facebook Place?
Places is a Facebook feature that
allows users to see where friends
are and share their location
Places allows users to check-in
Places requires users to have
mobile access to the Facebook
application for iPhone, Android,
Blackberry
Users create places
Businesses and organizations
need to search for and claim
their Facebook Places
10 © 2011 Kirk Tramble Kizata LLC
- 16. How To Create a Facebook Page for Business
1. Click on this link
2. Choose the Page category
3. Add a logo
4. Invite Facebook Friends to
visit
5. Invite current customers
6. Post Status Updates
7. Integrate with your website,
using Facebook Like Box
8. Enable management from
mobile device
11 © 2011 Kirk Tramble Kizata LLC
- 17. What are Facebook Check-in Deals?
Individual Deals: One-time deal, for both new and
existing customers. Might be used to drive in-store traffic.
Loyalty Deals: May be claimed by customers after
between 2 and 20 check-ins. Great for driving repeat visits.
Friend Deals: Friend Deals enable businesses to offer
discounts to groups of up to 8 people, when they check in
together.
Charity Deals: Charity Deals enable businesses and
organizations to make a donation in the amount of their
choice to the charity of their choice each time someone
claims their deal.
12 © 2011 Kirk Tramble Kizata LLC
- 18. How To Setup a Facebook Deal
Step #1: Choose your deal type
Step #2: Define your offer
Step #3: Specify run dates &
restrictions.
Step #4: Push your deal. Push it
to all your child Places. This will
ensure that all child Places run
the same deal.
Step #5: Promote your deal.
Promote it by posting a status
update on your Facebook
Page, or running a Facebook
Ad.
13 © 2011 Kirk Tramble Kizata LLC
- 19. Deal Promotion Examples
The Gap offered a free pair
of jeans to the first 10,000
people who checked into a
Gap Store.
Palms hotel offered a free
night stay
McDonalds offered free
fries or a sundae
14 © 2011 Kirk Tramble Kizata LLC
- 21. Company Information
Tweet Kirk: @ktramble
Email Kirk: Kirk@kizata.com
Call Kirk: (510) 727-1402
Visit Kizata: www.kizata.com
Join Kizata on Facebook: Click Here
16 © 2011 Kirk Tramble Kizata LLC
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