1. 5
SOCIAL TOOLS
TO GROW
YOUR
BUSINESS
Welcome - we’ll ERIKA KEREKES
start soon Senior product manager, social media solutions
Deluxe Corporation
December 15, 2011

2. 5 social tools
We’ll talk about…
1. Facebook
2. Twitter
3. LinkedIn
4. Blogs
5. Communities
…not just what and why,
but HOW
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2

3. What is social media?
It’s really simple.
Social media is people
using the internet
to talk WITH other people
(not TO other people)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3

4. Social means….
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4

5. Why social media matters
Your
customers
use it.
All the time.
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5

6. Why social media matters
WORD OF MOUTH
 56 percent  more likely to recommend a brand to
their friends after “liking” the brand’s Facebook page
Source:2011 Chadwick Martin Bailey Consumer Pulse
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6

7. Why social media matters
$$$
 67% of B2C companies and 41% of B2B companies have
gotten new customers via Facebook
Source: **HubSpot State of Inbound Marketing Report 2011
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7

8. Why social media matters
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8

9. Why do social?
Know
Like
Trust
BUY or
RECOMMEND
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9

10. Erika’s “golden rules”
Be yourself
Be friendly
Be helpful
Be responsive
Be honest
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10

11. Social = relationships
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11

12. Social = marketing (sort of)
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13. Social = leads
LinkedIn Answers (http://www.linkedin.com/answers/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13

14. Social = more leads
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14

15. Social means information
PartnerUp (http://www.partnerup.com/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15

16. Social = connections
PartnerUp (http://www.partnerup.com/)
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16

17. Get them talking
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18. Go behind the scenes
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19. Speak the local dialect
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19

20. Avoid “me, me, me”
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20

21. Do this…
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21

22. …NOT this
(note the deafening silence).
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22

23. Run your own deals & promos
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23

24. Be the expert
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24

25. Start with a plan
 Who’s taking the lead?
 What do I want to say?
 How will I connect with my
customers?
 What value can I add to my
customers’ day?
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25

26. Next, take action
1. Create a Facebook business page
2. Sign up for Twitter
3. Create your business page on LinkedIn
4. Experiment with Google+
5. Start a blog (IF you can sustain it!)
6. Join PartnerUp to talk with other entrepreneurs
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26

27. Then do this:
LISTEN
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27

28. And this:
 Say something new
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28

29. And this:
 Reach out
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29

30. And this:
 Respond
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30

31. Think before you post
Does it pass the
“Who cares”
test?
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31

32. If you need help….
www.deluxesocial.com
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32

33. The end
Thank You
Thank You Thank you!
Sign up for another webinar at
www.BizLaunch.com/deluxe
@deluxecorp
www.facebook.com/deluxecorp
deluxesmallbizblog.com
www.deluxeforbusiness.com
Erika Kerekes * @erikakerekes
© 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33