10 tips to make your linked in profile work for you

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Tips for optimizing your LinkedIn Profile

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10 tips to make your linked in profile work for you

  1. 1. 10 Tips to Make Your LinkedIn Profile Work for YouLinkedIn: The Know, Like & Trust of the Sales Equation Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  2. 2. Making Edits to Your Profile • Name • Professional Headline • Photo • Websites • Twitter • Public Profile • Summary • Skills Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  3. 3. Tip 1: Upload a current photo If a picture is worth a thousand words… …what is it worth if you have no photo on your profile? Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  4. 4. Tip 2: Make your ‘ProfessionalHeadline’ keyword rich • This headline travels with you around LinkedIn • Make it descriptive • What do you want people to know most about you? Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  5. 5. Tip 3: Personalize and use all 3website links • Tell viewers where you are taking them when they click • Include a call to action • Newsletter Sign-up • Consultation Request • Download a Whitepaper • Make an Appointment • Register for a Class • Take a Survey Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  6. 6. Tip 4: Gather up somerecommendationsGive and thy shall receive… People will generally reciprocate in providing a referral for you when you provide one for them. Request a recommendation after successfully completing a project for a connection. Aim to get 2 or 3 recommendations for each position that you list Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  7. 7. Tip 5: Summarize your summarywith keywords  Think of this as your “elevator speech”  Keep it short, but keyword rich  Quick overview of talents and specialties  Tell what you can do for them Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  8. 8. Free Resource:The Key is in the Keywords Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  9. 9. Tip 6: Show off your skill set • Think keywords…what search term might someone use • List specific skills that someone may be looking to hire • Search keywords already populated in the Skills section Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  10. 10. Tip 7: Make connections • Import your personal and business email contacts • Search for Colleagues and Classmates • Browse through People You May Know Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  11. 11. Tip 8: Add in ALL of your emailaddresses This will prevent duplicate LinkedIn accounts from getting opened. Keep old email addresses list, just don’t use them as a primary email. Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  12. 12. Tip 9: Customize your profile link Customize it to your branding Promote it in printed marketing materials, email signatures, and your website Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  13. 13. Tip 10: Join a few groups Join the LinkedIn groups of your offline groups Join industry/trade groups Join groups where your target market is hanging out Participate in the discussions Initiate new discussions Don’t sell here…this is an area to build relationships Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  14. 14. For more help… LinkedIn Strategies for Virtual Assistants Available at www.bit.ly/LIS4VASThis e-book will help you: Use discount code: VAVS4 •Develop a focused LinkedIn strategy • Efficiently manage the amount of time you spend on LinkedIn • Learn best practices for building a solid network • Gain ideas for ways to engage your network • Learn how to effectively use groups, introductions and recommendations to build your online reputation • Implement LinkedIn Applications to showcase your portfolio • Develop your “expert status”Written specifically for the Virtual Assistant industry. Learn how other VAs areusing LinkedIn to build successful businesses. Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com
  15. 15. 10 Tips to Make Your LinkedIn ProfileWork for YouPresented by: Connect with us: Cathy Yerges Founder & Owner cathyyerges Peak Profits LLC @PeakProfits Peak Profits LLC PeakProfitsLLC.com/blog 608-622-7411 cathy@peakprofitsllc.com Copyright 2011 | All Rights Reserved | Peak Profits LLC | www.PeakProfitsLLC.com

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