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Social Media Experience - Week 4

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Social Media Experience - Week 4

  1. 1. © 2009 GJD Media International L.L.C All Rights Reserved 1 Hands On! - Week 4 Build Your Business Facebook Page Guide to Creating Your Social Media World Gregory Drejza Greg@VTour4Free.com (623) 556-3616 Training Class • CONNECTCONNECT • MINGLEMINGLE • LEARNLEARN
  2. 2. © 2009 GJD Media International L.L.C All Rights Reserved 2 Agenda – Personal Facebook Using FaceBook for your buinsess  Create your separate Business page  Pick the appropriate profile  Complete your business profile  Add pictures, events, videos, links, etc to business page  Create an Event  Become a “Fan of “ relevant groups (your educational growth)  Invite everyone to be “a fan” of your business  Business page – other useful applications – YouTube Box, SlideShare  Review Fan page “Insights”  Introduction to FaceBook Ads
  3. 3. © 2009 GJD Media International L.L.C All Rights Reserved 3 Create a Facebook Account Create a Personal account Create a Business or “Fan” Page
  4. 4. © 2009 GJD Media International L.L.C All Rights Reserved 4 Pick Your Business Profile Pick your business profile
  5. 5. © 2009 GJD Media International L.L.C All Rights Reserved 5 FB Business Profile Update your business profile Date founded Edit your page settings
  6. 6. © 2009 GJD Media International L.L.C All Rights Reserved 6 Page Settings Here is where you adjust everything that displays on your business page
  7. 7. © 2009 GJD Media International L.L.C All Rights Reserved 7 Add Your Pics, Videos & Events! Here, just like on your personal page is where you add pictures, videos and events
  8. 8. © 2009 GJD Media International L.L.C All Rights Reserved 8 Using Facebook (Personal Page)  FIRST, Create your Business page and Business profile  CONNECT: Invite your personal page” friends” to become “fans” of your business page  MINGLE:  Post to your Business page wall, add events, pictures, video  Connect to Biz page to Twitter and My LinkedIn  LEARN:  Become “a Fan” of businesses, organizations, Etc. that you like  Read information on what they offer: classes, webinars, books etc.”
  9. 9. © 2009 GJD Media International L.L.C All Rights Reserved 9 Invite “Friends” to Be Fans Pick Your Personal Friends 1. Start Here Click the faces to be your fan!
  10. 10. © 2009 GJD Media International L.L.C All Rights Reserved 10 Add New Apps 1. Search for an app 2. Add to Your Page 3. Pick Pages to add to
  11. 11. © 2009 GJD Media International L.L.C All Rights Reserved 11 Create Facebook Business Page Key Items NowKey Items Now  Business Page  Locate where to setup Basic Info  Locate where to setup Detailed Info HomeworkHomework  Invite all “Friends” to be fans of your business  Enter your websites including Facebook, Twitter, blog, MyLinkedIn on business page  Add pictures and a video to business page  Become a fan of three businesses you want to follow  Create an event for your business (picture, link, etc)  Become a Fan of 3 Groups where you can grow more knowledge from Check off when done!
  12. 12. © 2009 GJD Media International L.L.C All Rights Reserved 12 Review Insights Complete stats about your business page
  13. 13. © 2009 GJD Media International L.L.C All Rights Reserved 13 Facebook Ads Where will people land? Ad Title Ad Description Add an Image What the ad looks like
  14. 14. © 2009 GJD Media International L.L.C All Rights Reserved 14 Ad Targeting Up to 25 Countries Profile Specific Niches
  15. 15. © 2009 GJD Media International L.L.C All Rights Reserved 15 Clicks or Impressions? Name of Ad When and How long should I run the ad? Should I run clicks or impressions? How much should I pay?
  16. 16. © 2009 GJD Media International L.L.C All Rights Reserved 16 Next Week – Twitter Using Twitter for Business  Explain Twitter, Create your Twitter profile  Connecting Your phone to Twitter  Followers and Following  Sending Messages  Twitter Lists  Connect LinkedIn and Twitter  Connect Facebook and Twitter  Post at least once a week!

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