Website marketing & Social Media Slides (Action Coach event)

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A presentation from Illiya Vjestica on Website Marketing & Social, which took place at Action Coach in York, April 2011.

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  • Excellent slide template, it draws viewer attention in which your message is clearly delivered and I believe assimilated. Social media marketing is indeed the best not only for small businesses but also for large corporations.
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Website marketing & Social Media Slides (Action Coach event)

  1. 1. WEbsite marketing &SOCIAL MEDIA 2011 Illiya vjestica MD @ Smartdog digital © Copyright Smartdog Digital Ltd. 2011
  2. 2. The UK internet economy isworth £100 billion. This is7.2% of UK gross domesticproduct.Boston Consulting Group, Octob er 2010 
  3. 3. The Internet can helpyour business....
  4. 4. The Internet can helpyour business....•Save Money
  5. 5. The Internet can helpyour business....•Save Money•Increase ROI
  6. 6. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets
  7. 7. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue
  8. 8. The Internet can helpyour business....•Save Money•Increase ROI•Reach New Markets•Drive Revenue•Find NEW customers
  9. 9. Evolution. Flickr Username Image Credit: By fsse8info
  10. 10. NOW!is the time to act!
  11. 11. #1: Get Your HOUSE inOrder.Flickr Username Image Credit: By Kevin Saff
  12. 12. VS.
  13. 13. VS.
  14. 14. VS.
  15. 15. Users can now previ ewyour website
  16. 16. A WEB DESIGNERDOesn’t have allthe Answers.
  17. 17. How does our websit eperform? Does it wo rk?
  18. 18. M EASUREMENTFlickr Username Image Credit: CarbonNYC
  19. 19. #2 Google AnalyticsIt’s FRee!
  20. 20. Understand whereyour customers are!
  21. 21. What are your bestsources of traffic?
  22. 22. How engaging isyour content?
  23. 23. THis is... Jeff. Flickr Username Image Credit: By CarbonNYC David Goehring
  24. 24. “If you cannot measure it,you cannot improve it”- Lord Kelvin, 1824-1907
  25. 25. Askin g busi questi ness ons of websi te dat a
  26. 26. What content drives themost sales?
  27. 27. How many of our web visitors live closeenough to shop here?
  28. 28. FIND the goldennuggets in yourwebsite datA.
  29. 29. Start
  30. 30. #3TEST!ASK your customerswhat they want.
  31. 31. Testing isreallyimportant!It Allows you to get away fromego driven websites!
  32. 32. Fight the HiPPOs!(Highest Paid Persons Opinion) Flickr Username Image Credit: By wwarby William Warby
  33. 33. #4: Appeasing theGreat God Google. Flickr Username Image Credit: By brewbooks
  34. 34. KeepYour website regularlyupdated*Google will read it more often
  35. 35. The ‘perfectly’ optimised page!Source: http://www.seomoz.org/
  36. 36. Where’s yourkiller content?*Begin Writing a company blog(POst once a month!)
  37. 37. http://www.smartdogdigital.com/blog
  38. 38. http://renegadeconservatoryguy.co.uk
  39. 39. A Blog adds value to your Online & offline business
  40. 40. START5# TWEETING*10 MINS A DAy
  41. 41. Share Great contentQUotes work w ell BUILD RELATIONSHIPS!
  42. 42. #5 GET NEtworkinG *Online relationships to offline
  43. 43. #7 Start a conversation on twitter.#6 Join Linkedin groups.
  44. 44. 80%of Social M ediais word of m outh
  45. 45. Go to where youraudience is...
  46. 46. Source: www.briansolis.com
  47. 47. Breaks news faster than Trad. MediaFlickr Username Image Credit: By inju Kevin Lim
  48. 48. Social Media is overtaking search engin es
  49. 49. Even Local News is beingbroke through social media?
  50. 50. Even Local News is beingbroke through social media?
  51. 51. Even Local News is beingbroke through social media?
  52. 52. YOUTUBE
  53. 53. VIDEO7# record your business*1 video a month
  54. 54. Will it blend? Let pe ople seeyour products! Website tr affic up 650%. Blendtec h seen a 500 as increase i % online sal n es.
  55. 55. 26 MillionUK Active Members
  56. 56. #8 Get a Facebook Fan page
  57. 57. E=MONEYTIM
  58. 58. E=MONEYTIM your social media re you measure . traffic,Make su ontior your time vsactivies and m eads & new contacts exposure, l
  59. 59. # 9 Get a MOBILEwebsite.
  60. 60. 7.1 million Brits now access theinternet through their mobile phones Internet Monitor Survey, Kanta r Media, September 2010 Flickr Username Image Credit: By By osde8info clive darr
  61. 61. Remember#10 KEEP IT SIMPLES.
  62. 62. What does smartdog do?
  63. 63. ONLINE PROFILES & Contact @smartdogdigital @illiyav linkedin.com/in/illiyavjestica SMARTDOGDIGITAL.COM/BLOG SMARTDOGDIGITAL.COM

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