analysis

2. The artist is looking down whilst
smiling which could suggest that his
music has positive aspects about it. It
also makes his target audience
happy as they reflect on his
emotions.
The colour scheme in this advert is
brown, white and orange. Ed
Sheeran tends to embrace his ginger
hair by using the colour orange to
associate with his construction.
The whole advert is a portrait image
of the artist, this is because he is the
main focus and unique selling point.
The typography of the artists name is
in his signature font which is really
effective as people will recognise this
immediately. His name is placed in a
rules of third position so that it stands
out with the bright colour.
Furthermore, the logo of the paw
print is another signature from the
artist as people will recognise him
from it.
The artist has included his album
symbol which is the ‘+’ sign. Also, he
has persuaded his target audience
by introducing the quote ‘The No.1
album’. The typography of the
information underneath is still in Ed
Sheeran’s signature font which is
effective. He has included his album
cover to show what his album looks
like.
At the bottom of the advert there is a
strip of orange and in very small
writing is his website which is
www.edsheeran.com and this directs
straight to the homepage. Also
@edsheeran is also shown which
leads to his very own twitter page.
Ed Sheeran is a mixed genre singer
who helps to establish his talent by
providing a significant amount of
different music. He has captivated his
target audience by including his
singles ‘The A Team’ and ‘Lego
House’ in his album.