What can Big Data do for you? A recent report by The Economist Intelligence Unit sponsored by SAP Services explores these issues and more. Learn more at www.sap.com/bigdata

1. Big Data: Expectations, Obstacles,
and the Road to Greater Value
Big Data. No doubt, it’s a valuable business resource – but what exactly do companies expect from it? The fact is, there’s often
wide variation regarding these expectations – both across organizations and within. And as companies seek to realize the value of
Big Data, many face significant obstacles. What are they, and what can be done? A recent report by The Economist Intelligence
Unit sponsored by SAP Services explores these issues and more. Read on to learn what it discovered.
Organizations are starting to take advantage of Big Data.
Why do they need to be able to analyze it quickly?
How are different business roles using Big Data today?
What’s holding organizations back from realizing the full value of Big Data?
Assuming these challenges can be addressed, how will organizations use
Big Data moving forward?
Make more effective
decisions
62%
Predict the future
70%
View current
status data
54%
Data trapped in
information silos
44% Cost and budget
limitations
36%
Improve predictive analytics to
increase competitive advantage
35%–40%
Lack of trained
talent
30% Culture does
not yet support
a data-driven
enterprise
28% Need to retrain
business users
14%
Understand
trends
47% Access detailed
information
42%
All employees
Executives
Managers
Understand business trends
55%
of organizations provide user-generated reporting
Predictive analytics
• Respond to challenges before they happen
• Yield the insights needed to predict outcomes
• Capitalize on future trends
Use visualizations to signal
required action
53%
Visualization
• Summarize complex data
• Drill down to understand the drivers behind trends
• Communicate recommended action
57%
How can SAP help your organization
capitalize on the Big Data future?
When it comes to Big Data, no other company
is more prepared to help you seize opportunities
than SAP. Learn more about our solutions and
services at www.sap.com/bigdata.
Sources
*All data is from The Economist Intelligence Unit (EIU) report,
The power of fast data, available free of charge at
www.economistinsights.com/fast-data.
Avoid missing
opportunities
37% Control costs
36% Respond better to
competitive pressures
34%
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