The Lengow / Ignition One partner guide makes it easy to start selling on Ignition One. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to go live on the Ignition One platform!
The Lengow / Ignition One partner guide makes it easy to start selling on Ignition One. The two solutions complement each other, and this guide will tell you how to use the two simultaneously, so that you'll be able to optimise your product catalogue and be ready to go live on the Ignition One platform!
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
This presentation describes the Dassault Systemes Transformational Marketing Journey from being an R&D driven company to a market driven company.
I keynoted this presentation in London on November 6th 2013 at the Sirius Decisions European Summit.
Enterprise Digital Transformation – Trends & StrategySomenath Nag
Discusses teh current state of affire of Digital Transformation initiatives globally and provides a framework on how to implement Digital transformation in an Enterprise.
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
Miro Morczinek CEO Moebel24
With over 3.5M products, Moebel24 is the world’s largest furniture showroom. Its product ranking algorithm is optimized for relevancy, interaction and conversion. A.I. use in furntech will boost CVR with personalization and product data recognition, and provide increased data. With various infrastructure and software tools on offer, businesses can choose custom or off-the-peg solutions as needed.
Beyond Analytics : l'influence de l'intelligence artificielle sur votre entre...AT Internet
Intervention de Sébastien Foucaud, Head of Data Science, Scout24, lors du Digital Analytics Forum, événement AT Internet du 25 octobre 2016.
Si la présence d’extraterrestres relève toujours de la science-fiction, l'intelligence artificielle, elle, est bien là ! La démocratisation de la science des données, de l'apprentissage automatique et des technologies de Big Data permet aux entreprises de passer du diagnostic au pronostic dans tous les domaines. Des jeux de données très ciblés, acquis dans le cadre d'objectifs stratégiques clairement définis, sont nécessaires pour introduire de l'intelligence artificielle dans les données et les machines. La capacité à unifier la stratégie en matière de données avec celle de l'entreprise assure un avantage concurrentiel sur-mesure, dont on ne peut se permettre de se passer.
Deliver a successful Omni Channel Strategy by focusing on
optimising people, processes and technology to service your
customers across all touch points.
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018.
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? How does Bizible compare to the Marketo attribution tools you’re currently using, and more importantly, how will it impact your daily operations?
This webinar covered:
- The differences between Marketo, RCE, and Bizible
- Common applications and current tool limitations vs. Bizible solutions
- Peer-to-peer case study: challenges to transition to results
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Expérience client - Groupe La Poste : virage digital & pilotage par la donnéeAT Internet
Intervention de Alexis Mollet, Directeur Marketing Digital, Groupe La Poste, lors du Digital Analytics Forum, événement AT Internet du 25 octobre 2016.
Alexis Mollet évoque l’exploitation faite des données analytiques face aux enjeux digitaux au sein de l'entreprise : pilotage unifié de l’ensemble de l’écosystème digital, optimisation mobile et multi-device, rapprochement on & off-line, etc.
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
Website personalization is a great way to create and deliver the most customized content - based on location, industry, organization and more - to your prospects in real-time.
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoStoreHippo
An online marketplace is taken as the Multi-Vendor e-commerce platform wherein multiple third party sellers can make their profiles and sell their products or services at comparative prices although the products and services related information is to be given by the sellers itself. Multi-Vendor e-commerce portals are assumed to be simple and convenient with streamline functioning. Storehippo is one of the unique e-commerce Website Development Companies in India which is engaged in designing Multi-Vendor Ecommerce Store.
Features of the Multi-vendor Ecommerce Platform:-
Like other online shopping portals, Multi-Vendor Ecommerce platform too has shopping cart system, images of the products, login & sign-up options for the customers, and much more. But it has some specific and extra features which a normal e-commerce website does not have which are:-
1. A consumer transaction is processed by Market operator, which is delivered and fulfilled by the retailer/wholesaler/ vendor .
2. Wide array of products inclusions through multiple vendors
3. Selection & search criteria is much wider than vendor specific online retail stores
4. Multiple vendors can make their profiles and marketplace charge a specific amount of commission to let them operate their online selling through the market place.
5. Options are wide so prices will be more competitive.
6. No compulsory requirements of warehouse
7. Small as well huge businesses can enrol their products so all are equal having equal chances to develop their potential selling under one roof
8. This kind of site has two types of the panel: Admin panel through the owner of the marketplace manage the site and other is Vendor panel which is maintained by vendors. Although the site of the owner will have complete access to watch the vendors activities and their profits.
Store Hippo builds SEO-Friendly, Mobile-Friendly and User-friendly Multi-vendor e-commerce Portals which are customised with 100% secure source code. It’s a unique marketplace wherein different vendors can display their respective products under one roof and will be sharing the same shopping cart. After the great success of popular online stores like Amazon and eBay, e-commerce investors, as well as small and medium business owners are favouring multi-vendor systems, over regular online stores.
For more info, Visit the Web Link:
https://www.storehippo.com/page/create-multi-vendor-marketplace
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
"The complete transformation from offline to online - Magento implementation of B2B platform case study."
From zero to hero! TIM, the biggest cable provider in Poland has transformed their business from offline to selling 80% online in four years. Come and listen about the process of design and implementation of one of the biggest B2B platform in Poland.
This presentation describes the Dassault Systemes Transformational Marketing Journey from being an R&D driven company to a market driven company.
I keynoted this presentation in London on November 6th 2013 at the Sirius Decisions European Summit.
Enterprise Digital Transformation – Trends & StrategySomenath Nag
Discusses teh current state of affire of Digital Transformation initiatives globally and provides a framework on how to implement Digital transformation in an Enterprise.
E-commerce Berlin Expo 2018 - Fundamental eCommerce A.I. in FurnTechE-Commerce Berlin EXPO
Miro Morczinek CEO Moebel24
With over 3.5M products, Moebel24 is the world’s largest furniture showroom. Its product ranking algorithm is optimized for relevancy, interaction and conversion. A.I. use in furntech will boost CVR with personalization and product data recognition, and provide increased data. With various infrastructure and software tools on offer, businesses can choose custom or off-the-peg solutions as needed.
Beyond Analytics : l'influence de l'intelligence artificielle sur votre entre...AT Internet
Intervention de Sébastien Foucaud, Head of Data Science, Scout24, lors du Digital Analytics Forum, événement AT Internet du 25 octobre 2016.
Si la présence d’extraterrestres relève toujours de la science-fiction, l'intelligence artificielle, elle, est bien là ! La démocratisation de la science des données, de l'apprentissage automatique et des technologies de Big Data permet aux entreprises de passer du diagnostic au pronostic dans tous les domaines. Des jeux de données très ciblés, acquis dans le cadre d'objectifs stratégiques clairement définis, sont nécessaires pour introduire de l'intelligence artificielle dans les données et les machines. La capacité à unifier la stratégie en matière de données avec celle de l'entreprise assure un avantage concurrentiel sur-mesure, dont on ne peut se permettre de se passer.
Deliver a successful Omni Channel Strategy by focusing on
optimising people, processes and technology to service your
customers across all touch points.
Slide deck for Bizible Essentials for Marketo Users webinar held on July 10, 2018.
Seasoned Marketo users have grown accustomed to tracking attribution using Marketo and Advanced Report Builder (formerly RCE). But with Marketo’s acquisition of Bizible, what exactly does that mean? How does Bizible compare to the Marketo attribution tools you’re currently using, and more importantly, how will it impact your daily operations?
This webinar covered:
- The differences between Marketo, RCE, and Bizible
- Common applications and current tool limitations vs. Bizible solutions
- Peer-to-peer case study: challenges to transition to results
Access the full event here: https://event.on24.com/wcc/r/1828218/4A38B85D06648AB3305659E6CBC56924
This session will provide a blueprint of how top brands are integrating ecommerce, POS and order management to provide seamless a shopping experience across channels. By providing scenarios of real-life shopping journeys, the session would highlight how retail brands are using cloud systems to innovate and keep up with fast-moving market dynamics.
Expérience client - Groupe La Poste : virage digital & pilotage par la donnéeAT Internet
Intervention de Alexis Mollet, Directeur Marketing Digital, Groupe La Poste, lors du Digital Analytics Forum, événement AT Internet du 25 octobre 2016.
Alexis Mollet évoque l’exploitation faite des données analytiques face aux enjeux digitaux au sein de l'entreprise : pilotage unifié de l’ensemble de l’écosystème digital, optimisation mobile et multi-device, rapprochement on & off-line, etc.
"How to build effective cooperation between eRetailers and Vendor?"
Is a true, seamless cooperation between vendors and eRetailers a myth? What are the key areas of common interest? How to build the most effective cooperation model? I will try to answer these question during my talk.
Website personalization is a great way to create and deliver the most customized content - based on location, industry, organization and more - to your prospects in real-time.
Build a Comprehensive Multi- Vendor Ecommerce store by Store hippoStoreHippo
An online marketplace is taken as the Multi-Vendor e-commerce platform wherein multiple third party sellers can make their profiles and sell their products or services at comparative prices although the products and services related information is to be given by the sellers itself. Multi-Vendor e-commerce portals are assumed to be simple and convenient with streamline functioning. Storehippo is one of the unique e-commerce Website Development Companies in India which is engaged in designing Multi-Vendor Ecommerce Store.
Features of the Multi-vendor Ecommerce Platform:-
Like other online shopping portals, Multi-Vendor Ecommerce platform too has shopping cart system, images of the products, login & sign-up options for the customers, and much more. But it has some specific and extra features which a normal e-commerce website does not have which are:-
1. A consumer transaction is processed by Market operator, which is delivered and fulfilled by the retailer/wholesaler/ vendor .
2. Wide array of products inclusions through multiple vendors
3. Selection & search criteria is much wider than vendor specific online retail stores
4. Multiple vendors can make their profiles and marketplace charge a specific amount of commission to let them operate their online selling through the market place.
5. Options are wide so prices will be more competitive.
6. No compulsory requirements of warehouse
7. Small as well huge businesses can enrol their products so all are equal having equal chances to develop their potential selling under one roof
8. This kind of site has two types of the panel: Admin panel through the owner of the marketplace manage the site and other is Vendor panel which is maintained by vendors. Although the site of the owner will have complete access to watch the vendors activities and their profits.
Store Hippo builds SEO-Friendly, Mobile-Friendly and User-friendly Multi-vendor e-commerce Portals which are customised with 100% secure source code. It’s a unique marketplace wherein different vendors can display their respective products under one roof and will be sharing the same shopping cart. After the great success of popular online stores like Amazon and eBay, e-commerce investors, as well as small and medium business owners are favouring multi-vendor systems, over regular online stores.
For more info, Visit the Web Link:
https://www.storehippo.com/page/create-multi-vendor-marketplace
Why It's Time for an Experience-Led Commerce StrategyAcquia
We’ve all become digital natives: from millennials to boomers, we’re all evermore tied to our connected devices. And, as a result, the customer journey has radically changed. Today’s consumer expects a consistent brand experience across all channels and devices. Thus, the competitive bar is continually being raised to outperform the market and attain higher conversion rates while continually meeting - and hopefully even exceeding - consumer expectations.
In the early days of eCommerce, the commerce platform was more than sufficient for the customer journey. eCommerce has now become the main growth channel for retailers and brands alike. In today’s complex world of omnichannel shopping, a stronger and more engaging experience that integrates content into the shopping journey is no longer an option - it’s a requirement. The best commerce experiences come from pulling together expertise across three essential dimensions: back-end commerce, front-end experience management, and user experience strategy.
Join us and hear how Acquia, commercetools, and Born Group bring their specific areas of expertise together, and hear how Moda Operandi has seen real value from the marriage of content and commerce. In this webinar, you’ll hear:
Why experience-led commerce is the future and why many brands are doing it
How to have enterprise commerce without the enterprise complexity and price tag
A success story from Moda Operandi discussing how they’ve integrated content and commerce and the value they’ve seen in it
Born Group will bring their deep knowledge of user experience to guide the conversation from a consumer's perspective. Register today and learn the value that content and commerce can bring to your business.
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
This webinar will be conducted by Ismael Ciordia, Chief Technology Officer at Openbravo, Salil Godika, Chief Strategy & Marketing Officer and Industry Group Head at Happiest Minds and introduced by Xavier Places, Product Marketing Director at Openbravo.
What Will You Learn?
- Key considerations when designing and rolling out new architecture that delivers omnichannel services.
- Which technologies to evaluate, including PIM, OMS, Cloud, m-POS or Big Data.
- How some leading customers in the Specialty Retail subsector are progressing on their omnichannel path with the help of Openbravo.
- A summary of the main conclusions of the Happiest Minds' report "The State of Omnichannel Retail in the US 2015" .
The "Vision Paper" behind the success story of commercetools, created 2011Dirk Hoerig
In 2011 we started the development of a new kind of technology platform for eCommerce. What today is called "Head-less" or "API-first" we kicked off late 2010. To explain our ideas behind it to all our stakeholders at that time - our employees, our investors and our partners - I created that vision paper and released it in April 2011. Not everything that we envisioned at that time came exactly that way, but the core of the concept and its assumptions became reality. A reality that in 2019 was proven with a 145M USD investment round led by Insight Partners for our company that empowers the commerce offerings of companies like AT&T, Express, Lego and VW today. Though this was already quite a journey we still feel that we are at the beginning. So if you are also up to something with your business or you have a great vision for technology and markets - go for it. This document should encourage you to go the extra mile. This is why I released it here. Have fun reading it (and please excuse my language, it was never supposed to be released to the broader public and share with you the un-edited version).
For those who know us: GRID was our initial product we released 2007 based on an existing monolithic JEE platform. We decided 2010 to replace it with a new technology built-from-scratch that we called internally GRID 2.0 - which later became public as SPHERE.IO. Today it's simply the commercetools platform.
Studiolabs is a digital studio, we provide on-demand application development for companies that don't have a CTO or developers team. With our decentralized organisation, we provide to companies the skills to build their digital future.
How to Implement Architecture to Support Omnichannel ServicesOpenbravo
Omnichannel is at the heart of today's Retail Transformation. However, most retail CIOs still struggle to redesign their technology frameworks to serve today's multichannel connected customer and support a growing number of new ways to shop. Lack of an omnichannel strategy, rigid legacy systems not allowing to leverage the benefits of cloud and mobile technologies, non-single view of customers across channels or lack of inventory visibility across enterprise to support distributed order management capacity are only some of the key challenges retail CIOs are facing.
Join Mozu for a 30-minute demonstration of the most advanced commerce platform available.
Watch the replay here: http://info.mozu.com/Mozu-Product-Tour.html
Benchmark of ecommerce solutions (short version, english)Philippe Humeau
This study covers 12 e-commerce solutions in-depth : Websphere commerce, Oracle Commerce, Hybris, Intershop, Magento, Prestashop, RBS Change, Oxid eShop, Drupal Commerce, Zen Cart, Open Cart, Virtuemart.
Full version is available here: http://www.nbs-system.co.uk/blog/benchmark-of-e-commerce-solutions.html
Is that true possibility of successfully use best B2C eCommerce solutions for Automotive to gain more clients?
Observed changes in car sales model
Omnichannel model for automotive
The omnichannel sales model in the automotive branch refers clients to experience coherent and unified elements of engaging, sales and services processes regardless of channel or contact form with distributor or vender.
Adoption of B2C retail experienc
After more than 6 months of analyses, dozens of interviews with editors and a tool developped internally to find out the market shares of each solution, our Benchmark of e-commerce solutions came out in 2013, screening 12 solutions through 160 pages.
The new version of this benchmark will be published in 2016.
This presentation is a case study on an external piece of analysis conducted by the author for Nisbets on an approach to select an ecommerce platform and how to manage an ecommerce channel.
An introduction to eCommerce Platforms for non-technical people. Ben explains some of the key trends in the eCommerce platform and online retail space.
This presentation was created for the clients whom I dealt with. I tried to help them in a way so that they can see the potential hidden under the soft skin of websites as it is no longer just a public face online. There could be thousands of such topics available at the net, but being a player of this field I indulge myself to publish it. I gathered all those pieces of helpful information I came across over a period of time, throughout my journey of eleven years and created it. Hopefully it would be liked by the audiences I am associated with.
This is the book we wrote end of 2011 about 8 ecommerce solutions :
Hybris, Intershop, Magento, Prestashop, RBS Change, Oxid eShop, Drupal Commerce.
a new one is available here : http://www.nbs-system.co.uk/blog/benchmark-of-e-commerce-solutions.html
Similar to E-commerce platforms - Benchmark by EBG Berlin 2019 (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
E-commerce platforms - Benchmark by EBG Berlin 2019
1. #digitbench19WIFI digitbench19
E-Commerce platforms: which ones are relevant to
get a competitive advantage today and tomorrow?
Conference 4:30 PM - 5:10 PM
JEAN-BAPTISTE CHETTI
Founder & Partner
Thinkmarket
HUGUES ODASSO
Senior Consultant
Thinkmarket
MARTIAL BONNAS
Digital Manager
Alliance Marine Group
CAROLINE GRANGE
Omnichannel & Media
Marketing Director
Longchamp
4. #digitbench19WIFI digitbench19
WE HAVE STUDIED 17 E-COMMERCE PLATFORM EDITORS
THAT ARE REPRESENTATIVE OF THE CURRENT MARKET
A hyper-competitive market Various platforms for various utilizations
LOWER MARKET
CA < 5M
MIDDLE MARKET
5M< CA < 20M
HIGH MARKET
CA > 20M
• Drupal commerce
• Magento
• Open cart
• Oxatis
• Prestashop
• Shopify
• Squarespace
• WiziShop
• Woocommerce
• Zencart
3 distinctives approaches
• Bigcommerce
• Elastic path
• Intershop
• Magento entreprise
• Proximis
• Shopify +
• Sitecore
• Solusquare
• Visiativ retail
• IBM websphere
commerce
• Oracle Commerce
cloud
• Salesforce
commerce cloud
• SAP Hybris
Historically, the e-merchants have been used to develop their own platform internally, as no solution was available on the shelf. Still, the emergence of open
source solutions have created a more modular-approach for websites. The emergence of business software solutions has enabled a true democratization of
the e-commerce website construction.
Woocomm
erce
26.80%
Magento
14.50%
Shopify
13%
Prestashop
5%
Squarespa
ce 3%
Open cart
2.60%
SAP Hybris
2.50%
IBM
Websphere
2%
Big
commerce
1.75%
Salesforce
1.50%
Others
27%
Source: Datanyze (marketshare in volume)
5. #digitbench19WIFI digitbench19
THE PLATFORMS HAVE BEEN COMPARED ON 5 CRITERIAS IN
ORDER TO HAVE AAN EXTENSIVE ANALYSIS
01 02 03 04 05
Robustness of the
partner
A financially robust partner
but also adapted to the size
of my company and my
market-specific needs
Integration into the
IT landscape
A platform that can
smoothly connect to my IT
landscape while respecting
my standards for
performance, security &
accessibility
Business
model
A model a price, SLA &
support that is adapted to
my financial constraints
A platform suited
for my customer
base
A platform which front-office
is suited for my targets‘
needs & desired experience
Effective steering
of my online
activity
A back-office management
which is adapted to my
structure & processes
6. #digitbench19WIFI digitbench19
WE HAVE DEFINED 5 USE CASES THATARE REPRESENT THE
CURRENT MARKET SO AS TO IDENTIFY THE MOST RELEVANT
EDITORS
As a French retailer, I'd like
to develop some service
offers linked to my product
ranges in order to retain my
customer base while also
generating additional footfall.
o Oracle Commerce
cloud
o Magento
o Salesforce
o Woocommerce
As a French industrial
group specializing in B2B, I'd
like to develop a new
business line sold online as
a complement to my non-
merchant industrial site in
order to reach a B2C
customer base, while also
connecting to my existing IT
made of multiple solutions.
o Drupal
o Oxatis
o Wizishop
o Intershop
o Solusquare
o Visiativ
As a retailer, I'd like to
switch e-commerce platform
in order to natively provide
innovative
functions/services (AR,
chatbots, image recognition,
etc.) while also benefiting
from simplified management
of the various traffic drivers
o Magento
o Oracle Commerce
cloud
o SAP Hybris
o Shopify
o Proximis
o Salesforce
o Shopify
21 3 4 5
Service offering B2B going B2C Development of
B2B activity
Migration for a
more advanced
platform
Unified Commerce
As a B2B player, I'd like to
implement an e-commerce
platform in order to easily
address new targets of a
variety of sizes and
geographical areas, while
also facilitating the efforts of
my sales force (kept to a
reasonable size).
As a consumer brand with
my own distribution network,
I'd like to develop an unified
commerce approach in
order to improve the
customer experience while
also controlling the impacts
on my IS.
7. #digitbench19WIFI digitbench19
THE UNIFIED COMMERCE APPROACH IS IN LINE WTH THE NEW
CUSTOMER’S EXPECTATIONS FOR OMNICHANNEL & SERVICE QUALITY
The unified commerce is the key for customer
experience
The unification of channels is need for a
seamless customer experience
Customers have taken (back) the upper-and and
the e-merchant must provide an adequate level of
service
The customer journey must be as simple as
possible to prevent churn or missed-
opportunities
The best experience must be provided on each
point of contact (phone, mobility, delivery, shop,
etc.)
Open-up the stocks to optimize the delivery
possibilities (ship to/from store, availability within 2
hours, etc.)
Coherence & continuity between web & in-store
customer journey (store to web, ROPO, etc.)
Personalized & adapt the experience according
to customer knowledge
8. #digitbench19WIFI digitbench19
THE RESULTS OF OUR BENCHMARK ON UNIFIED COMMERCE
SHOW THREE EDITORS THAT STAND-OUT
Proximis
which provides commerce tools
shared by online & offline
Salesforce
which provides advanced functions
for unified order management
between the various sales channels
(notably with the Commerce Cloud
Order Management component)
Shopify
which provides advanced functions
for small stores and pop-up stores
Leading editorsNoteworthy functions
Common data hub for
online and offline
Proximis
One-hour delivery by
courier
Proximis
Management of online
orders by the store &
advanced store
intranet
Salesforce
Management of sales
in-store (notably pop-
up store) using tablets
Shopify
Functional scope
9. #digitbench19WIFI digitbench19
THE E-COMMERCE PLATFORM MUST EVOLVE WITH THE FUTURE
USE, SO AS TO ALWAYS MAGNIFYING THE CUSTOMER EXPERIENCE
New interfaces Upgrade existing interfaces
Voice control
The future of customer experience either
for recurrent buys or simple ones
Top Editors : Salesforce, SAP Hybris
Chatbots (augmented through AI)
To sale complex products (such as an
alarm system or an insurance)
Top Editors : Intershop, Oracle,
Salesforce, Hybris
Continuous improvement
The technological & customer behavior evolutions push the e-merchant to always implement new functionalities & new journeys so as to better improve the sales
transformation rates & theirs customer‘s fidelity.
The most dynamic business software providers propose those evolutions (at least until now) which give them an important competitive advantage. In particular, the
marketplace of plug-ins are, for some editors, a pool of very interesting functionalities, accessible at a rather low price.
CMS headless
Is an answer for the personalization of
content & journey according to customer
types
Top Editors : Drupal, Elastic Path, Magento,
Woocommerce
Image search
Favors the impulsive buy (through Instagram
for example) and simplifies the sale of
complex products (such as electric space
parts)
Top Editors : Intershop,Salesforce
10. #digitbench19WIFI digitbench19
GIVE ITS EXPERTISE, BOTH BUSINESS & TECHNICAL :
THINKMARKET RECOMMENDS THE FOLLOWING STEPS OF
IMPLEMENTATION
o Sponsorship at
the highest
level
o Lead by the
business (vs
the IT)
o Defining
objectives
toward the
customers,
markets and
the company
o Create the
team &
allocate tasks
o Realize an
impact
analysis
o Create a
realist & TCO-
based
Business Case
o Define selection
criteria adapted
to the context
o Take the time
for a request for
proposal
(requirement
specifications,
ranking, POC)
o Adapt itself to
the company's
constraints:
availability &
skills of internal
resources, time,
costs, etc.
o Build a realistic
product
roadmap
o Not to be
neglected (key
success factor)
o To start at the
beginning of the
project
o Not to be limited
to training
We recommend
launching in two
steps:
1. Launch without
communication
to test in real
conditions
2. Real
communication
plan (following
company‘s
objectives)
o Quantitative
follow-up of the
initial objective
& traffic analysis
o Generalize the
A/B testing
o Have an-agile
method for the
product
roadmap &
monitor the
innovations
o Creation new
jobs
o Handle the need
for training
o The winning
team is multi-
disciplinary
SCOPE &
DEFINITION
BUSINESS
CASE
REQUEST FOR
PROPOSAL/
SELECTION
IMPLEMENTATION
METHODOLOGY
CHANGE
MANAGEMENT
CONTINUOUS
IMPROVEMENTLAUNCHING
SIZING THE
ACTIVITY
11. #digitbench19WIFI digitbench19
A FEW WORDS OF CONCLUSION
Commerce has became massively digital, the e-
commerce platform is not just a tool but a «core
business » asset, to be processed and make evolve
tactically
The e-commerce platform must serve an ambition :
without a true marketing & commercial strategy, the
performance will be low
The customer must be put at the center of the strategy
as he is leading today’s & tomorrow’s requests
13. #digitbench19WIFI digitbench19
Our core activity rests on two strategic pillars :
Designing, developing and manufacturing
proprietary products such as safety at sea and
rescue equipment
Distributing boat fit-out and maintenance
complete solutions for which the group's
affiliates team up with leading specialists
14 companies
732 employees
PRÉSENTATION
DU SPEAKER
Martial BONNAS
Digital Manager
Alliance Marine