The document discusses marketing automation and integration with various platforms. It describes marketing automation as focusing on moving leads through the marketing funnel using scoring, drip campaigns, and nurturing. It then provides details on how specific platforms like Marketo and Eloqua can integrate with Drupal to enable forms to submit lead data. Finally, it introduces the Magic Logix company and their services around integrated marketing strategies.

2. The Intersection
Of Creativity +
Technology +
Digital Marketing
MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM

3. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
Marketing Automation has a focus on moving leads from the top of
the marketing funnel through to becoming sales-ready leads at
the bottom of the funnel. Prospects are scored, based on their
activities, and then presented drip campaign messaging via email
and social channels, thus nurturing them from first interest
through to sale. Commonly used in business-to-business (B2B),
business-to-government (B2G), or longer sales cycle business-to-
consumer (B2C) sales cycles.
INTRODUCTION TO MARKETING AUTOMATION

4. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
• Marketers nurture, score and deliver greater numbers of
qualified sales leads
• Sales reps see online behaviors to identify the hottest leads and
opportunities
• Companies measure and predict the impact each program will
have on revenue
• Marketers deliver more successful campaigns, higher
conversion rates and better qualified leads
• Marketing and sales work together in entirely new ways to
achieve unprecedented performance
• Analyzing your social media activities by connecting them to
your revenue stream
KEY BENEFITS

5. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
http://drupal.org/project/marketo_munchkin
Marketo Munchkin is a very simple module to output the Marketo
Munchkin tracking code obtained from marketo.com. Marketo Munchkin
can also use the Marketo Munchkin API to allow Lead data submission
from your site's forms to your account at http://www.marketo.com/.
Version 2 defines an API for Drupal developers to use for submitting
Lead data from their site's forms using the Marketo Munchkin API. There
are several hooks developers can use to modify Lead data prior to
submission:
• Create a list of data to be associated with every Lead submission.
• Create a list of data to be associated with Leads using a specific form.
• Alter the list of data being associated with Leads using a specific form.
INTEGRATION WITH MARKETO

6. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
http://drupal.org/project/eloqua
This module integrates webforms with eloqua, an automated marketing
and demand generation software built to improve the quality and
quantity of customers' sales leads and streamline their sales processes.
This module allows you to build webforms that directly parallel forms in
eloqua, and can thereby be posted into eloqua. The eloqua module
depends on the webform module (at present) and requires a working
eloqua account.
INTEGRATION WITH ELOQUA

7. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
http://drupal.org/project/marketing
The module serves as a locally hosted replacement for 3rd party services
like Genius, Marketo or Eloqua, allowing you to track individual user
paths through your site and assign rules for marketing automation in the
form of drip campaigns triggered from user interaction.
What this module does:
• Creates a unique cookie for individual users
• Tracks all page visits, file downloads, and form submissions on your
site.
• Assigns points(configurable amount) to pages, forms and files.
• Shows prospect interactions in admin view
• Creates useful reports
• Allows use of 3rd party email sending or built in
INTEGRATION WITH MARKETING (BUILT-IN)

18. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
Magic Logix is a Dallas, Texas based integrated marketing agency that provides a full
spectrum of customized automation solutions for clients in all industries, worldwide.
Reliable, resourceful and creative, we meet the goals and objectives of projects on
schedule and within budget. The talent and tenacity of our team allow our clients
peace of mind throughout the project process. Magic Logix creates and develops
cross-functional solutions that are most logical for each client’s unique environment,
giving them a customer base that expands right before their very eyes.
ML – INTEGRATED MARKETING AGENCY

19. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
Strategy
- Clear vision
- Outstanding roadmap
- Creative and innovative
- Latest web 2.0 technologies
Flexibility
- Dedicated account management
- Accommodating PM support
- Open communication policy
- Adept troubleshooting
Stable & Secure
- 10 year anniversary in Sept 2014
- Section 508 compliant
- GSA certified
- SBA 8(a) certified
Value-Driven
- Highly competitive within industry
- Limited change order
- Niche suppliers to supplement
where larger suppliers lack
- Holistic view of customer

20. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
Magic Logix is proud to have worked with many great companies
over the years, spanning a diverse range of industries and
marketing objectives.
MAGIC LOGIX CLIENTS

21. MAGIC LOGIX / 3234 COMMANDER DRIVE / CARROLLTON, TEXAS 75006 / PHONE: 214.694.2162 / FAX: 972.692.5737 / WWW.MAGICLOGIX.COM
We inspire people to think, feel and act, earning marketplace results and
industry recognition. Take a look at a few of our proudest awards and
accolades.
WINNING HEARTS, MINDS AND AWARDS.

22. /// CONTACT HASSAN BAWAB
Hassan Bawab, CEO of Magic Logix
Office: 214.694.2162 ext. 3000
Email: hbawab@magiclogix.com
www.MagicLogix.com
www.hassanbawab.com
Stay in touch with Hassan at: