Suzie wants a customized cake for her birthday but the store only offers limited options. The document proposes a solution of providing custom cakes in the Tampa Bay area using quality ingredients. The mission is to satisfy customers with unique cakes. The vision is to become a leading custom cake provider in Tampa Bay while staying true to core values like honesty and quality. The strategy is to inspire customers with affordable, creative cakes and commitment to quality.

1. By: Brittany Cobb

2. Customer Pain Point
10 year old Suzie demands an extremely customized cake
for her birthday party, but the only cake mom finds at
the local store is… Limited Options:
 Flavor
Solution:  Color
 Customer inspired  Decoration
 Personal touch  Style
 One of a kind  Ingredients
 Creativity, commitment, and quality to ensure satisfied
returning customers

3. Mission
Provide the Tampa Bay area with custom cakes for every
special occasion using only quality and wholesome
ingredients.
Vision
To become a leading provider of custom cakes in the
Tampa Bay area while staying true to our core
principles.

4. Strategy: Core Values:
 Customer Inspired  Honesty
 Affordable  Quality
 Creative  Personal
 Commitment  Unique
 Quality  Customer satisfaction

5. Customer reviews:
Industry Ashley This is so amazing!
Goldman Sachs, a world Cassandra The best cake ever!
renowned financial Kimberley Wow Brit you made that?
It looks awesome!
forecaster for economic Lori I didn't know you were so
growth, estimates a talented! It’s beautiful!
3.4% rise in GDP in Mary You are definitely a talented
2011, followed by 3.8% young lady!
Tracy You have outdone yourself!
growth in 2012
We vow to always have:
•Fresh Ingredients
•Safe Delivery
•Express Satisfaction

6. Market
People of all ages/gender will require a cake for their
special occasion.
Birthdays can range from 1st to 90th, anniversaries can be
for a 1st or a 50th, newlyweds can be a couple in their 20’s
or their 40’s = broad demographic range!
Women will be more of a target area that men.
Factors influencing a sale:
Gender
Education
Income

7. Competition
Competitor Target Market Their Solution
•Walmart •Lower household •Everyday Low
income Prices
•Baskin Robins •Children •Ice cream cakes
•Publix •People on the go •Quick / Flash
frozen cakes
Price Advertisement Weakness
•Cheapest •TV / Mail •Quality
•Moderate •SPAM / Mail •Only Ice Cream
•Affordable •Radio / TV •Variety

8. How Will I Make Money?
Promotions: Outreach Program Advertising
 Free personalized cake  Local paper
 Inspires customers  Website
 Instills “feel good vibe”  Social medias
Top 5 Prospects and How to Reach Them Table
Parents Businesses/ Weddings Party Average
Corporations Planners Person
Word of Word of Mouth Word of Word of Word of
Mouth Mouth Mouth Mouth
Network
Schools Groups Cross cross Community
advertising promoting Outreach
with bridal Program
shops

9.  Seek investors
 Profit sharing
 Small business loan $60k
 Avg. 5 party cakes/week and 1
wedding cake/month
 Estimated annual revenue =
$61,700.00
 Solely operated for initial 1-2 years