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E commerce market in india 2014 - Sample


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Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.

• Overview of the e-Commerce market in India and forecasted market size data over 2013 to 2018
• Market Segmentation of e-Commerce by types
• Overview of the e-Commerce market in India by segments for the year 2013 and 2012
• Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government
• Overview of the market trends and differentiating past and current business strategies
• Analysis of the competitive landscape and detailed profiles of major players

Why Buy
• Get a clear understanding of the e-Commerce market in India, market dynamics and the various stages of the value chain
• Understand the current market segmentation and future growth potential of the market in India till 2018 and plan strategies to gain from it
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand your competitors’ business structures, strategies and prospects, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market

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E commerce market in india 2014 - Sample

  1. 1. e-Commerce Market – India February 2014
  2. 2. 2E-COMMERCE MARKET IN INDIA 2013.PPT Executive Summary Market Electronic commerce (e-Commerce) market in India has registered a growth rate of over xx% in the year 20-- from the year 20-- e-Commerce market size was pegged at INR yy tn in 20-- and is projected to attain a CAGR of about yy% to reach INR zz tn by 20-- Online travel and retail segment continued to contribute the most in the market size for the year 2012, followed by online financial services, ‘other services’ and digital downloads Market Opportunity Trends  Some of the prominent trends identified in the market include the following: Changes in Business Models Refreshed Strategies Competition Major e-Commerce Vendors Flipkart Online Services Thomas Cook India Amazon eBay India Times Business Solutions Infoedge India Monster Worldwide Expedia India  The e-Commerce market is brimming with opportunities for vendors, which when tapped effectively, will provide vendors with a scope to build a sustainable future  Some of the major opportunities in the market include the following: Social Network Domain Tier II & III Cities Mobile Platforms
  3. 3. 3E-COMMERCE MARKET IN INDIA 2013.PPT •Macro Economic Indicators •Introduction •Market Overview •e-Commerce Technology •Market Boosters •Issues Hindering Profitability of Players •Trends •Competitive Landscape •Consumer Insights •Market Opportunity •Strategic Recommendations •Appendix
  4. 4. 4E-COMMERCE MARKET IN INDIA 2013.PPT An example of e-Commerce system work model e-Commerce Space Regional Logistics Support Regional Warehouse Logistics Support Warehouse e-Commerce Vendor Financial Service Provider Consumers Internet Enabled Devices
  5. 5. 5E-COMMERCE MARKET IN INDIA 2013.PPT e-Commerce in India is fast evolving and is expected to mature further in the ensuing years • Registering a y-o-y (Year-on-Year) growth of over xx% in the year 2012, e-Commerce market is set course for a bright future in India • Currently, the market is dominated by the online travel and retail segments followed by financial services, digital downloads, amongst others • Factors such as a huge presence of internet users coupled with a continual increase in purchasing power of the Indian population is mainly boosting the market e-Commerce Market – India Overview 20--2012 INR tn a b c d 0 xxx 20--20--20--20-- Segment 5 Segment 4 Segment 3 Segment 2 Segment 1 e-Commerce Market Size & Growth – India e-Commerce Market Split (20--) – India
  6. 6. 6 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT e-Commerce Market India (x/x) – Online xxx Overview •Commanding, a market share of about , the online xxx segment drives the e-Commerce market •Mainly comprises of abc, def & ghi •xxx currently happen to be the most visited online xxx website  The website manages to book an average of xxx per month •xxx Online xxx – Snapshot Online xxx – Benefits for Players Online xxx – Market Size & Growth (20xx) Market Size Y-o-Y Growth Major Online xxx Websites – (20xx) Website Reach % - 3 months Website A 0.0181% Website AB 0.0357% Website ABC 0.0458% Website ABCD 0.0550% Website ABCDE 0.0627% Website ABCDEF 0.1240% Website ABCDEFG 0.1915%
  7. 7. 7 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT e-Commerce Market India (x/x) – Online xxx Overview – India Statistics (x/x) Online xxx Demand – India Demand – East India Demand – North India Demand – West India Demand – Central India Demand – South India
  8. 8. 8 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT Growth in individual disposable incomes is boosting the e-Commerce market significantly • Owing to a steady rise in the country’s GDP, the disposable income amongst the Indian population is also showing signs of tremendous improvement  A greater proportion of the overall Indian population now have considerably higher spending power as a result of which e-Commerce is gaining mass momentum • Entry of new players in the market result in a stiff competition and consequently vendors resort to price cuts which in turn further strengthens the purchase power of the Indian population Increased Spending Power Impact Deprived Aspirers Seekers Strivers Globals INR tn a b c d e 0 2025e2015e2005 Core target consumer groups >1000 500-1000 200-500 90-200 <90 mn a b c d e f 0 2025e2015e2005 Per household annual income (INR ‘000) Total No. of Household (mn) Aggregate Annual Disposable Income
  9. 9. 9 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT Expenses incurred in online advertising and customer acquisition is on the higher side Cost per click Minimum desired no. of clicks Amount shelled out Average cost per click refers to the expenses incurred by e- Commerce vendors in order to generate one click from the consumer • Refers to the average click to purchase conversion ration • On an average 1 out of every 100 clicks gets converted to purchases in India It refers to the amount invested by e- Commerce vendors in order to facilitate at least one successful transaction xxx •xxx Impact This amount severely damages the profit margins, especially when brand loyalty amongst customers is almost zero in the market
  10. 10. 10 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT COD has its own set of pros and cons, however of late it has started taking a heavy toll on the profitability Losses Incurred for COD Impact • The concept of COD was an immediate success in gaining customer confidence, however it levied its own set of hurdles on e-Commerce vendors • The biggest risk factor associated with COD is the chances of product return, which in turn alleviates the overall expenses beared by vendors • Consequently, these additional costs add up to the overall expenses of the vendors thereby bringing down the profit margins by manifolds Transaction Split – e-Commerce India (20xx) 45% 55% yyy xxx e-Commerce Vendor xxx Customer xxx COD Charges Product Return COD Expenses – e-Commerce Vendor India These costs add up to a vendor’s expenses for a single product delivered via COD mode
  11. 11. 11 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT An example of e-Commerce ecosystem Internet Infrastructure Application Infrastructure Intermediaries e-Commerce Companies Comprises of companies offering basic IT infrastructure and equipment required for going online in the World Wide Web Comprises of vendors which produce softwares intended to facilitate online transactions and other web services Intermediary companies provide a proper and organized platform for e- Commerce, so as to facilitate online transactions Companies which act as the interface for online sellers as well as prospective buyers fall under this category Networking, Hardware and Software Manufacturers, IT peripheral vendors, Internet Service Providers Web based commerce app, databases, search engine software, online consultancy and multimedia application developers Industry specific companies such as online travel players, financial service providers, web based ad developers and content provders Online e-Tailers, web based media and entertainment companies, online ticketing companies xxx xxx xxx xxx Description Company Type Examples of Companies Ecosystem Layers
  12. 12. 12 SAMPLEPorter’s Five Forces Analysis Bargaining Power of Buyers • xxx Impact xxx E-COMMERCE MARKET IN INDIA 2013.PPT Threat of New Entrants • xxx Impact xxx Bargaining Power of Suppliers • xxx Impact xxx Threat of Substitutes • xxx Impact xxx Competitive Rivalry • xxx Impact xxx
  13. 13. 13 SAMPLEPublic: Foreign Company – Company ABC (x/x) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Name Designation Head Office Hyderabad Category Products/Services E-COMMERCE MARKET IN INDIA 2013.PPT
  14. 14. 14 SAMPLEFinancial Snapshot Key Ratios Financial Summary • The company incurred a net profit of negative INR xxx bn in FY 20xx, as compared to net profit of INR xxx bn in FY 20xx • The company reported total income of INR xxx bn in FY 20xx, as compared to INR xxx bn in FY 20xx • The company earned an operating margin of xxx% in FY 20xx, a decrease of xxx percentage points over FY 20xx • The company reported debt to equity ratio of xxx in FY 20xx, an increase of xxx% over FY 20xx Key Financial Performance Indicators Indicators Value (dd/mm/yyyy) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (USD) PE Ratio (Abs) Particulars y-o-y change (20xx-xx) 20xx 20xx 20xx 20xx Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/LossTotal Income -20 0 20 40 60 INR bnINR bn a b c d 0 20xx20xx20xx20xx Public: Foreign Company – Company ABC (x/x) E-COMMERCE MARKET IN INDIA 2013.PPT
  15. 15. 15 SAMPLEPublic: Foreign Company – Company ABC (x/x) Key Business Segments Key Geographic Segments 100% 50% 0% 20xx 100% 48% 45% 44% 43% 52% 55% 56% 57% 0% 50% 100% 20xx20xx20xx20xx xxx xxx Business Highlights (1/2) Description News Online Retailers E-COMMERCE MARKET IN INDIA 2013.PPT xxx
  16. 16. 16 SAMPLE E-COMMERCE MARKET IN INDIA 2013.PPT Consumer Insights: e-Commerce Segments (x/x) a b c d e 0% 100% Segment 6Segment 5Segment 4Segment 3Segment 2Segment 1 xxxxxx Segment 6 Segment 3 Segment 5 Segment 2 Segment 4 Segment 1 • x e-Commerce Segments – Split (2012) e-Commerce Segments – Overview e-Commerce Consumption – Gender Split (2012)
  17. 17. 17MOBILE INTERNET MARKET IN INDIA 2014.PPT Thank you for the attention The e-Commerce Market – India 2014 report is a part of Netscribes’ Information Technology Series. For more detailed information or customized research requirements please contact: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: Follow us on: