SoLoMo refers to combining social media, local information, and mobile access to provide more location-based search results. It emerged as smartphones integrated GPS to give more precise local data than traditional searches. This allows e-commerce businesses to offer localized products and services to customers based on their location to improve convenience. As mobile and social media continue growing, SoLoMo is shifting advertising to these new channels and giving merchants tools to reach customers on their smartphones with location-aware information.

1. SoLoMo
Submitted by Gino Tang
ECOMMER K31
Sir JB Borromeo

2. What is SoLoMo?
•SoLoMo is short for social-local-mobile
■It refers to a more mobile-centric version
of the addition of local entries to search
engine results.

3. How did SoLoMo come about?
■SoLoMo emerged as a result of the
growing popularity of smartphones,
and provides greater local precision
to search engine results than what's
available via a PC.

4. More on SoLoMo
■ SoLoMo arose as a result of the
popularity of smartphones and tablets that
integrate geo-location technology (the use
of GPS technology to give out wherethe
person exactly is)
■The GPS technology integrated into these
devices provides more accurate location
results than the "IP mapping" approach in
home or office PCs.

5. More on SoLoMo
•This in turn has made search engines
realize that there is a lot of potential in
utilizing GPS to give users more local
results that seem to interest them better.
■Also, when search engines started
incorporating more and more local results
in search engine results, they proved the
size of the local market on the Internet.

6. Relevance to E-COMMERCE
•This actually gives an opportunity for
people who want to engage in E-commerce
to maximize their potential for
success.
•By using this platform on E-commerce one
can make his/her business offer better
services and products by giving more
locally related results that can make the
experience easier and more convenient for
customers.

7. Some Advantages
• Can give out location of
nearest outlet stores if one is
looking for it.
• Offer better related products
depending on ones location
(ex. Winter related products for
those in cold places rather
than showing it as well to
customers in tropical places.)
• Offer more specific services
and products relevant to
customers location.
• Can help delivery systems by
allowing more accurate
locations of customers.
• Data of where customers are
can be used by the business
owners for his marketing of
products/services.
• New styles of location based
promos or activities for
customers nearby.

8. The Future for SoLoMo in E-COMMERCE
■The integration of social, local and mobile
platforms seems to promise to
revolutionize how small businesses
interact with customers, exploiting the
ubiquity of smartphones and social
media and enabling merchants to deliver
permission-based deals to connected
consumers within their immediate vicinity.

9. The Future for SoLoMo in E-COMMERCE
•Thanks to SoLoMo, we are seeing a shift
away from traditional advertising into new
channels (social media, via mobile etc.)
•This can only be good for E-commerce as
everyone is going mobile and as the
SoLoMo platform gives merchants the
tools to provide smartphone-ready
business information that will definitely
give an advantage over the competition.

10. References
•http://www.techopedia.com/definition/2849
2/solomo
•http://www.entrepreneur.com/article/22640
8
•http://www.zideate.com/definition/737/solo
mo