Everything you need to know about beacon technology, including statistics, use cases and best practices.

1. JAN DERUYCK
Bus Dev Manager, In The Pocket
#SoMITP

2. BEACONS: THE
FIRST STEP IN IOT

3. WHAT DO YOU NEED?

4. Display
Notif cationi
Cancel
Message
Yes
Indoor
Maps

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1 m
3 m
15 m
35 m
50 m
-30 dBm -20 dBm -12 dBm -4 dBm 0 dBm
NFC: 40 cm

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Beacon-active users need to enable
• Bluetooth
• Location services
• and Notifications to interact.

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Do you have bluetooth on?

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Do you allow location-based services?

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Do you allow notifications?

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We don’t have an app so
beacon tech is not for us…?

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Apps
Beacons Content
13

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Publisher
Venues Advertiser
14

15. HOW TO CREATE
GREAT (BEACON) UX

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Set stakeholder expectations

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Beacons are an add-on

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Pilot First

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Limit n° use cases

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Define the KPI’s

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Create a detailed layout

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Choose type & n° beacons

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196
(96%)
(96%)
137
51
(25%)
(5%)
7
50
(24%)
12
(6%)
(23%)
32
Q3
%oftotalcompaniesinProxbook
Q2
iBeacon
Apple Google Google

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Explain with on-boarding flows

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Make sure your notification
copy is crystal clear

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Measure and analyse

28. WHY START A
BEACON PROJECT?

29. BUSINESS
VALUE

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Online vs Offline Conversion
1. Online: 0,5% to 3%
2.Offline:
• 20% fashion
• 50% electronics
• 95% groceries
• 99% quick services

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• 17% higher order amount
• 5-8x increase in coupon redemption
• 250% higher engagement
McDonalds

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• 20% opened the notification
• 12% actual sales conversion
• would install app if they knew upfront
Cinema + F&B Campaign

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Online 2 Offline

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=10x eCommerce

37. EXCELLENT
SERVICE

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• Dwell Time € 0,35 / minute
• € 1.3 Mio Increase 5 min
• 50.000 Delays
• € 4.6 Mio Cost per year

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SIBOS
• Equal amount of visitors
• 60% increase in app adoption
• 407% increase in engagement

41. ENRICH YOUR
CRM

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43. #SoMITP
Belfius
• Focused
• Combination of technology
• Simple feedback form

44. LOYALTY
Citie now
15 coins have been added to your
profile, after your visit to Sports Store.

45. CONCLUSION

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Conclusion
• Opportunity
• Start small
• Create service
• Enrich your data
• Partner up

48. #SoMITP
Thank You